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eye square INSIGHTS:

Research Studies, Whitepapers & Case Studies

Take the chance to get insights from our Research Case Studies. Have a look at our different topics from UX, over Brand & Media to Shopper Insights:

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Ad Insights

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User Experience Insights

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Ecommerce Insights

Ad Insights

Top Pick: How Do You Successfully Use the Diversity of Social Media Advertising?

 

What role does the psychological openness of users, their receptivity to brand messages, and the dynamic growth of social media advertising play? We present findings from a large social media study with 3000 users. Using the live ad platform, eye square shows how advertising contacts for experimental studies are produced in the personal newsfeeds of study participants and how their effects are standardized.

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Top Pick: How Do You Successfully Use the Diversity of Social Media Advertising?

 

What role does the psychological openness of users, their receptivity to brand messages, and the dynamic growth of social media advertising play? We present findings from a large social media study with 3000 users. Using the live ad platform, eye square shows how advertising contacts for experimental studies are produced in the personal newsfeeds of study participants and how their effects are standardized.

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Media Attention Benchmark

 

Media moments become shorter. More than 62% of media perceptions are short (< 2.5 seconds). Nevertheless, as shown in the main results of eye square’s extensive meta-analysis, good creations can still leave an impression in the memory if the user’s attention is understood as a gift.

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Performance of Mobile Search

 

On smartphones, users orientate themselves faster and direct their attention primarily to the top positions. Discover more results in our study on Mobile Search, where participants searched for products on their smartphones and looked at advertisements and organic results of the test brands.

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Multiscreening Worldwide

 

People often use different media devices at the same time. But how much time do TV viewers spend watching their smartphones and which apps get their attention? Learn how people distribute their attention between the devices and how marketers can reach these consumers across screens and geographies.

User Experience Insights

Top Pick: Competitive Advantages through Optimized Customer Sections

 

Comparison portals provide a comprehensive overview within seconds and, in addition, often enable a change of provider with just a few clicks. A positive user experience often determines whether a customer becomes loyal or whether he looks for alternatives. Companies that know their customers’ needs therefore have a clear advantage.

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Top Pick: Competitive advantages through optimized customer sections

 

Comparison portals provide a comprehensive overview within seconds and, in addition, often enable a change of provider with just a few clicks. A positive user experience often determines whether a customer becomes loyal or whether he looks for alternatives. Companies that know their customers’ needs therefore have a clear advantage.

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Digital Tickets and Public
Transport

 

It has become a matter of course to search online for a connection to your destination. But why is mobile ticketing not more common in Germany? We examined the obstacles that have to be overcome to make it more attractive for passengers.

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Therapy-supporting Apps

 

 

Apps in the service of health are a growing market and have the potential to contribute to the success of treatment for chronic diseases. Apps that accompany therapy inform, motivate and remind patients and thus help them to consistently follow the therapy.

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Mobile with Barriers

 

 

A focus group of blind and visually impaired people shared their experiences and difficulties in using the most popular apps. How barrier-free are apps like WhatsApp, Google Maps or Spotify really? Find the results of the study in our whitepaper.

eCommerce Insights

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Pack Design Test

 

Appealing to consumers is a modern challenge in all shopping environments. Packaging that communicate on a multi-sensory level offer businesses the chance to stand out and inspire consumers. Not only do they explain product advantages, but also tell stories that customers keep in mind.

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Smart Research on Smart Shopping

 

To gain market share in the e-commerce sector, you have to analyze the behavior of online shoppers in their natural environment. Felix Metger from eye square shows how tests can be carried out under real-life conditions.

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Food Shopping

 

E-commerce is booming. Only when it comes to buying food and other fast moving consumer goods (FMCG) Germans still hesitate. Companies interested in tapping this potential must improve the online supermarket experience and redefine category management and shopper marketing.

You have questions or feedback regarding our studies, whitepapers or case studies? We’re here to help and answer any question you might have. We look forward to hearing from you. Get in touch!