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Perception Insights

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Machine or Empirical Prediction of Attention


Along with digitization, this has nurtured a new expectation among marketing managers and advertisers: The promise of precise targeting in digital contact and an associated increase in effectiveness through the immediacy of communication.

In Context Technology Kachel

In Context Receptivity Platform


The significant shifts in the advertising market make it important to plan advertising measures very analytically. Andreas Thölke presents a software with remarkable possibilities in a differentiated advertising market.


System 0 and the Impact On Communication Success


The consequence of multiplying media options can be seen in changing viewing habits: Only 10% of advertising contacts last longer than eight seconds. It now appears that it is almost sheer human perceptive capacity that is a prime limiting factor to experience.

smartphone-ET-ohne title

Smartphone Eye-Tracking
Case Study


Up until now, the use of eye-tracking as a broader market research tool for user and ad testing on smartphones has been held back by several hurdles. Advanced phone cameras and machine learning algorithms have now paved the way for a new form of eye-tracking: smartphone technology.

Ad Insights


Fast, Bold, Beautiful
Successful Video Advertising on Social Media


A quick, powerful and beautiful appearance pays off to get the most attention for your social video ads. This comprehensive smartphone-eye-tracking study offers the key to successful social ads in different channels.


  • How long are video ads on Facebook, Instagram, and YouTube viewed?  
  • What does a successful advertising creation on smartphones look like? 
  • What are the winners of this study doing right?


How Do You Successfully Use the Diversity of Social Media Advertising?


What role does the psychological openness of users, their receptivity to brand messages, and the dynamic growth of social media advertising play? We present findings from a large social media study with 3000 users. Using the live ad platform, eye square shows how advertising contacts for experimental studies are produced in the personal newsfeeds of study participants and how their effects are standardized.


Top Pick: How Do You Successfully Use the Diversity of Social Media Advertising?


What role does the psychological openness of users, their receptivity to brand messages, and the dynamic growth of social media advertising play? We present findings from a large social media study with 3000 users. Using the live ad platform, eye square shows how advertising contacts for experimental studies are produced in the personal newsfeeds of study participants and how their effects are standardized.


Media Attention Benchmark


Media moments become shorter. More than 62% of media perceptions are short (< 2.5 seconds). Nevertheless, as shown in the main results of eye square’s extensive meta-analysis, good creations can still leave an impression in the memory if the user’s attention is understood as a gift.


Performance of Mobile Search


On smartphones, users orientate themselves faster and direct their attention primarily to the top positions. Discover more results in our study on Mobile Search, where participants searched for products on their smartphones and looked at advertisements and organic results of the test brands.


Multiscreening Worldwide


People often use different media devices at the same time. But how much time do TV viewers spend watching their smartphones and which apps get their attention? Learn how people distribute their attention between the devices and how marketers can reach these consumers across screens and geographies.


Almost like in real life:
Ad-to-Cart Effect 


By simulating a product purchase, the effect of the advertising contact on the actual buying behavior can be examined. eye square has developed the Ad-to-Cart Effect for this purpose, which maps the effect of ads in social media on sales in the online store.

genz article

Where Gen Z Is Heading Regarding Social Media


For Generation Z, social media is no longer about Facebook. Brands need to understand how digital behavior of young consumers – the social media natives – is changing in order to continue to engage with them in their language.


Advertise Effectively in the InstaSnapBook Jungle


Social media platforms may be visited very often, but only briefly. Two-thirds of Instagram users check their newsfeed several times a day, for example – but rarely for more than a minute. Nevertheless, contacts are made during this time, which advertisers can use.


Google Study about
Customer Loyalty


Customer loyalty is attracting more and more attention. Studies show that acquiring new customers costs considerably more than retaining existing customers. A “holistic view of the customer journey” is therefore required. Of particular interest is how the touchpoints along the customer journey influence customer loyalty.


Digital Advertising for a New Product Launch


Which advertising strategy and platform works best for your new product and illustrates your offer efficiently? TikTok or YouTube? Short or comprehensive videos? In this case study, we explore how pre-testing your ad creation in a live context supports you in choosing the perfect platform and creating a successful campaign.

Header Track_The_Success_eye_screenforce_en Kopie

Why Advertising on TV is so effective
Genre Study


The experimental genre study by Screenforce and eye square compares the performance of advertising in different moving image channels. How does the performance of advertising compare in TV, broadcast video-on-demand (BVOD), YouTube and Facebook? The in-home study examines the reception situation of the audience.

User Experience Insights

Top Pick: Competitive Advantages through Optimized Customer Sections


Comparison portals provide a comprehensive overview within seconds and, in addition, often enable a change of provider with just a few clicks. A positive user experience often determines whether a customer becomes loyal or whether he looks for alternatives. Companies that know their customers’ needs therefore have a clear advantage.


Top Pick: Competitive advantages through optimized customer sections


Comparison portals provide a comprehensive overview within seconds and, in addition, often enable a change of provider with just a few clicks. A positive user experience often determines whether a customer becomes loyal or whether he looks for alternatives. Companies that know their customers’ needs therefore have a clear advantage.

Pretty and Excited Black Gamer Girl in Headphones is Playing First-Person Shooter Online Video Game on Her Computer. Room and PC have Colorful Neon Led Lights. Cozy Evening at Home.

Video Game UX



How does a player experience a game and which emotions are involved? Which parts of the game do they actually perceive? Learn how you can benefit from our expertise in all development phases of your game and improve the user experience.


Digital Tickets and Public


It has become a matter of course to search online for a connection to your destination. But why is mobile ticketing not more common in Germany? We examined the obstacles that have to be overcome to make it more attractive for passengers.


Therapy-supporting Apps



Apps in the service of health are a growing market and have the potential to contribute to the success of treatment for chronic diseases. Apps that accompany therapy inform, motivate and remind patients and thus help them to consistently follow the therapy.

conversation branding study

How Do Bots and Voices Become a Brand Experience?



Invisible interfaces – bots and voices – are becoming more important brand touchpoints, but they currently focus primarily on functional benefits. Language, voice, language style and content can be branded in order to differentiate both the interaction and the brand experience.


UX Online Benchmarking: the fast UX test



With eye square’s UX Online Benchmarking, we offer you a fast and efficient way to measure how your online presence compares to the competition. It follows a holistic methodological approach that combines explicit and implicit tools.

eCommerce Insights


Pack Design Test


Appealing to consumers is a modern challenge in all shopping environments. Packaging that communicate on a multi-sensory level offer businesses the chance to stand out and inspire consumers. Not only do they explain product advantages, but also tell stories that customers keep in mind.


Food Shopping


E-commerce is booming. Only when it comes to buying food and other fast moving consumer goods (FMCG) Germans still hesitate. Companies interested in tapping this potential must improve the online supermarket experience and redefine category management and shopper marketing.


New Amazon Marketing Tools


In recent years, over half of e-commerce purchases in Germany have been made on Amazon Marketplace. Along with the Christmas sales last December, Amazon is increasingly growing and gaining importance in the advertising market.


Smart Research on Smart Shopping


To gain market share in the e-commerce sector, you have to analyze the behavior of online shoppers in their natural environment. Felix Metger from eye square shows how tests can be carried out under real-life conditions.


Fine-Tuning Tools for E-Retailers and Marketer


For years, digital advertising has been dominated by Google and Facebook. Recently, the tides of the Google and Facebook duopoly are shifting as eMarketer marked a drop in Google’s ad revenues for the first time.

You have questions or feedback regarding our studies, whitepapers or case studies? We’re here to help and answer any question you might have. We look forward to hearing from you. Get in touch!

You are looking for more insights? Have a look at our list of publications from the last years:

Scientific Cases

Schmidt, S.; Reiter, P.; Lischka, G.; Mewes, A. Buckler, F. & Mall, J. (2020): Unleashing Your Retail Brand Effectively in the Virtual Consumption World: Three Insights Steps Away From Success. In: INsights Magazin der Neuromarketing Science & Business Association (NMSBA)

Bresinsky, P., Gräfe, H.C., Schießl, M. (2019). Wie die Maschine uns narrt. In: transfer 04/2019, S. 112-116

Rothensee, M., Reiter, P. (2019). Neuromarketing. In: C. Klein & U. Ettinger (Eds), Eye Movement Research (S.819-855). Basel: Springer International Publishing

Chan-Olmsted,S., Kresin, T., Schwartz, S., Seemann, A., Wolter, L. C. (2018). Employer Branding in der Digitalbranche – Erfolgreiche Kommunikation mit Digital Talents von morgen. In: H.R. Fortmann & B. Kolocek (Hrsg.), Arbeitswelt der Zukunft -Trends – Arbeitsraum – Menschen – Kompetenzen (S.193-208). Wiesbaden: Gabler Verlag

Schießl, M., Bresinsky, P. (2018). You Will – Über Das Phantasma Der Totalen Digitalen Präsenz. In: marktforschung.de, veröffentlicht am 29.06.2018.

Schmidt, S., Wiedmann, K.-P., Reiter, P., Kurlbaum C. (2018). Anticipating the effects of communication: A Neuroeconomic Framework for Marketing Purposes. In: Handbuch Techniken der Kommunikation, Springer Fachmedien Wiesbaden.

Schießl, M., Bresinsky, P. (2018). Have You ever clicked your mouse right HERE? marktforschung.depesche

Bresinsky, P.,  Schießl, M., von den Brincken, C. (2017). Nerven – Zeichen – Wege: Erkenntnisse der Neurosemiotik für erfolgreiche Außenwerbung. In: Transfer Werbeforschung & Praxis 04/2017, S. 39-44

Göldner. C. (2017): Wunschvoll glücklich – Emotionalisierung der digitalen Customer Journey. In: Research & Results 7/2017

Rothensee, M., Szukalski, S. (2016). Mit einem Lächeln im Gesicht. In: Research & Results 6/2016

Schmidt, S., Buckler, F., Hennigs, N., Rothensee, M., Albertsen, L. (2015). Brand Insights 4.0: An Effective Tool in the Hands of Brand Managers. In: The European Business Review July – August 2015

Schmidt, S., Thölke, A., Langner, S., Schießl, M. (2015). Communication Research in a Digitized World. The Necessity of an Integrative Visual and Affective Measurement 3.0 Diagnosis. In: planung & analyse. 6/2015

Schmidt, S., Langner, S., Wiedmann, K.-P., Schießl, M. (2014). Touchpoint-Research als der Moment of Truth – Identifikation von impliziten und expliziten Markeneffekten durch multisensorisches Verpackungsdesign am PoS

Schießl, M., Schmidt, S. (2013). „Bridging the Gap – Integriertes Modelling von impliziten und expliziten Messmethoden zur Vorhersage von Verhaltensentscheidungen.“ In: BVM InBrief 08/2013, S. 46-50.

Schießl, M., Rothensee, M., Wenderholm, L. (2011). Implicit Mindsets: Werbewahrnehmung valide messen und richtig verstehen. In: planung & analyse. 1/2011.

Duda, S., Schießl, M., Nüsperling, S. (2008). See the World with different Eyes. Comparison of Website Usage in Germany and Japan. In: planung & analyse, Market Research Special English Edition 2008: Asia and Middle East. S. 14-18.

Schießl, M., Thölke, A., Möller, J., Duda, S. (2007). Eye Tracking – Die Kunst des Augenblickes. In: Dokumentation Publikumszeitschriften, Wie Werbung wirkt, Band 6, Berlin, 02/2007.

Schießl, M. (2007). Print wirkt. Eye Tracking misst, wie’s geht In: Print & more, 1/2007.

 Duda, S., Schiessl, M. (2006). Wozu internationale Usability Studien? In: Kempter, G., von Hellberg, P. (Hrsg.), Information nutzbar machen – Zusammenfassung der Beiträge zum Usability Day IV, S. 148-151.

Schießl, M., Engel, B. (2006). Wie Plakate die Aufmerksamkeit steuern – Plakatwerbung für das ZDF. In: Planung & Analyse. 2/2006. D11700F.

Duda, S., Schießl, M. (2005). Vorsprung im Supermarkt. Reale und virtuelle Shop-Studien für Hersteller und Handel. In: Research & Results. Magazin für Media-, Markt- und Werbeforschung. April 2005. 

Schießl, M., Duda, S. (2005). Text oder Bild? Neue Ergebnisse aus der Werbewirkungsforschung. In: planung & analyse. 2/2005.

Schießl, M., Duda, S., Thölke, A., Fischer, R. (2003). Eye tracking and its application in usability and media research. In: MMI-interaktiv Journal – Online Zeitschrift zu Fragen der Mensch-Maschine-Interaktion. Sonderheft: Blickbewegung. 12.03.03, Ausgabe Nr. 6.

Duda, S., Schießl, M. & Fischer, R. (2001). The Relation of Usability and Branding of a Financial Website – An Integration of Qualitative and Quantitative Methods. In: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.), Human Computer Interaction, Volume 1, Usability Evaluation and Interface Design – Cognitive Engineering, Intelligent Agents and Virtual Reality. Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers.

Kühnen, U., Schießl, M., Bauer, N., Paulig, N., Pöhlmann, C. & Schmidthals, K. (2001). How robust is the IAT? Measuring and Manipulating Implicit Attitudes of East- and West-Germans. In: Zeitschrift für experimentelle Psychologie. Special Issue: Attitude Measurement using the Implicit Association Test (IAT).

Schießl, M. (1999). Der Einfluß der Selbstkategorisierung auf die impliziten Einstellungen von Ost- und Westdeutschen. In: Schröger, E. (Hrsg.), 41. Tagung experimentell arbeitender Psychologen. Lengerich: Papst Science Publ.

Business Cases

Dr. Nitschke, J. (2021): Wie Amazon die Erwartungen an die User Experience bestimmt. In: planung & analyse

Schönherr, S. & Neumann, L. (2021): Fast wie im richtigen Leben – Verhaltensdaten im Online-Shop als neue Währung für die Werbewirkung

Bander, J. & Metger, F. (2021): Den Amazon-Tsunami mit neuen Marketing-Tools für sich nutzbar machen. In: marktforschung.de

Bander, J. (2020): With the Amazon Tsunami Upon Us, Marketers Must Develop Tools to Ride the Wave. In AW360

Bander, J. (2020): With E-Commerce Booming, Marketers Must Get to the Core of Consumer Responses. In: AW360

De López, C. (2019): Wettbewerbsvorteile durch optimierte Kundenbereiche. In: Research & Results 7/2019.

Metger, F. (2019): Smarte Forschung zum Smart-Shopping. In: planung & analyse

Müller, K, (2019): Bedeutung menschlicher Sinne für die Auswertung von Online-Kampagnen. In: Research & Results 4/2019.

Dr. Rothensee, M., Schwartz, S. L. (2019): Wohin es die Gen Z in Sachen Social Media zieht und warum das so ist. In: planung & analyse 1/2019

Grotenhoff, M., Jakobitz, D., Kinting, M., und Dr. Nitschke, J. (2019):  Gute Apps, gute Besserung: Studie zur Akzeptanz und Optimierbarkeit therapiebegleitender Apps. eye square GmbH, adesso mobile solutions GmbH, Berlin

Metger, F. (2018): Food Shoppen – Customer Experience im Lebensmittel-E-Commerce. In: Research & Results 7/2018, S. 42

Krüger, S., Jakobitz. D. (2018): Wie ÖPNV-Betreiber Vorbehalte gegenüber mobilem Ticketkauf abbauen können. In: Nahverkehrs-praxis Ausgabe 10-2018, S. 54-56.

Grotenhoff, M., Jordan, T., Kinting, M., Krüger, S., Dr. Nitschke, J. (2018). Mobil mit Barrieren – Apps auf dem Prüfstand. Eigene Whitepaper-Publikation.

Dr. Rothensee, M., Schönherr, S. (2018): So schnell – so live – so bunt. Erfolgreich die Vielfalt von Social Media Advertising nutzen. Eigene Whitepaper-Publikation.

Jakobitz, D. Krüger, S. (2018). Die große ÖPNV Studie. In Zusammenarbeit mit BVG. Eigene Whitepaper-Publikation.

Schönherr, S., Moughrabi, C. (2018). Von Emotionen geleitet – Studie zu Medienrezeption und Werbewirkung. In: Research & Results 5/2018.

Müller, K., Breßler, J. (2018). Tschüß, Servicewüste! Serviceroboter – Gestaltungsfragen an die Mensch-Roboter-Interaktion. In: Research & Results, 4/2018.

Bander, J. E. (2018). Testing Your Way to More Powerful Marketing. In: Martech Advisor

Rothensee, M. Schönherr, S. (2017). The Robot Uprising – Herausforderungen in der automatisierten Marktforschung, Planung und Analyse, 4/2017

Schießl, M. (2016). Fischer im Datenstrom. In: Handelsjournal 1/2016

Schießl, M. (2016). Die freude stärker in den Mittelpunkt rücken. In: ChinaContact 1/2016

Schießl, M.,Schmidt, S.,Reiter, P., Langner, S.,., Thölke, A., Hennigs, N.(2016). “Stay Tuned!”- Assessing the effectiveness of social media video ads. In: Marketing Review St. Gallen 3/2016

Seemann, A., Rothensee, M.(2016). Bewegtes Bild bewegt- wie Werbewirkung im Moment des Kontaktes entsteht. In: planung & analyse 4/2016

Schießl, M., Bresisnsky, P., Mueller (2016). Der tiefere Sinn. In: Research & Results 5/2016

Schießl, M. (2016). 10 Fragen 10 Antworten. In: Research & Results 7/2016

Schießl, M. (2016). Für die deutschen Marken wird es künftig schwieriger. In: Automobilwoche 9/2016

De Lopéz, C.,  Rothensee, M. (2016). Zweimal Gold für den Kunden. In: Markenartikel 9/2016

De Lopéz, C. (2016). Interview & Studie- Patientenportale. In: Pharma Relations 9/2016

De Lopéz, C. (2016). Patientenportale müssen unterhalten. In: HealthCare Marketing 9/2016

Schmidt, S.,Reiter, P. (2016). “Mind Mining”- Better Customer Understanding by applying Big Data Analysis to Neuromarketing. In: Neuromarketing 15/2016

Wirthwein, K. (2015). Deutschland tiefgekühlt – Insights für Shopper Marketing im TK-Bereich. In: planung & analyse, 1/2015

De Lopéz, C., Langenegger, S. (2015). Doctor Google. Insights für die Gestaltung von Patienten-Webseiten. In: Research & Results, 7/2015.

Schießl, M. (2013). „Von apparativen Verfahren zur Decision Engine“. In: planung & analyse, 2013

Schießl, M. (2013). Die Measurement Crisis. In: new business. 14/2013.

Schießl, M., Krüger, T., Stieger, C., Kling, M. (2008). Wie viel Online-Werbung braucht der Mensch? Messung der Werbeeffizienz von eBay-Online-Werbung.

Schießl, M., Schulte-Moser, P. (2008). Nimm mich! Gutes Verpackungsdesign muss in Zeiten der Reizüberflutung nicht allein ästhetischen Ansprüchen genügen. In: markenartikel, Sonderheft I/2008 , S. 24 – 86.

Duda, S., Schießl, M., Nitschke, Dr. J. (2007). Gelungener Auftritt: Mit Eye-Tracking Internet-Startseiten optimieren. In: Research & Results, 7/2007, S. 38 – 40.

Cechini, J., Duda, S., Schießl, M. (2007). Dem Traumfahrzeug der Kunden auf der Spur: Der Automotive Testing Ansatz von eye square. In: planung & analyse, 3/2007, S. 22 – 25.

Duda, S., Schießl, M., Wildgruber, G., Rohrer, C., Fu, P. (2007). Linguistic Analysis of Websites: A New Method of Analysing Language, the Poor Cousin of Usability. HCI, Proceedings Volume 11, LNCS_4560.

Schießl, M., Duda, S., (2007). A Qualitative Oriented Study about IT Procurement Processes: Comparison of 4 European Countries. HCI, Proceedings Volume 11, LNCS_4560.

Schießl, M., Diekmann, S. (2007). Lost in the Supermarket: Untersuchung von Point-of-Sale-Promotion mit Eye Tracking. In: planung & analyse, 1/2007, S. 20 – 23.

Nitschke, J., Duda, S., Schießl, M., Göhre, T. (2007). Perfektes Zusammenspiel: Usability Tests und Remote in Kombination. In: Research & Results, 1/2007, S. 34 – 35.

Schießl, M., Duda, S., Schäfer, S., Thölke, A. (2006). Wohin mit dem Logo? – Das optimale Branding bei TV Werbung. In: planung & analyse, 5/2006.

Schießl, M., Duda, S. (2005). Aufmerksamkeit in CM². Eine Printanzeige hat nicht sehr viel Zeit, die Aufmerksamkeit des Lesers zu gewinnen. In: Close Up. Zielgruppen im Visier. 10/April 2005.

Duda, S., Schießl, M. & Hess, J.-M. (2002). Mobile Usability: Empfehlungen für die Entwicklung benutzerfreundlicher mobiler Datendienste. In: Beier, M. & von Gizycki, V. (Hrsg.), Usability – Nutzerfreundliches Web-Design, Berlin, Heidelberg: Springer. S. 173-199.

Duda, S., Schießl, M. & Hess, J.-M. (2001). Mobile Usability Report. Eine empirische Studie zur Usability von WAP-Diensten in Deutschland. Mit Empfehlungen für Manager und Entwickler mobiler Datendienste. Berlin/Göttingen: BusinessVillage.

Schießl, M., Duda, S. & Fischer, R. (2001). Kids‘ Space. In: Smith, M. J., Salvendy, G., Harris, D., Koubek, R. J. (Hrsg.), Human Computer Interaction, Volume 1, Usability Evaluation and Interface Design – Cognitive Engineering, Intelligent Agents and Virtual Reality. Mahwah, New Jersey, London: Lawrence Erlbaum Associates, Publishers.


Metger, F. (2021): "Den Ansatz, den große Internetfirmen über Jahre perfektioniert haben, können nun auch Sie nutzen". In: marktforschung.de

Neumann, L. & Schönherr, S. (2021): “Vom Werbekontakt bis in den Einkaufswagen”. In: marktforschung.de

Schießl, M. (2020): “Zwischen Home Office, Lockdown und Weihnachtszeit”. In: markforschung.de

Metger, F. (2020): “Eye Square führt Amazon Testing Plattform in Deutschland ein” In: planung & analyse

Göldner, C. (2020): “Erlebnisorientiertes Einkaufen – die PoS Experience”. In: display

Göldner, C. (2020): “POS-Kommunikation auf Phasen der In-Store Shopper Journey abstimmen” Interview zum Webinar. In: marktforschung.de

De Lopez, C. (2020): “Der Moment of Truth” Interview zum Webinar: In: markforschung.de

Schießl, M. (2020): “Was jetzt zählt – Neue Formen der Solidarität” Statement zur Corona Krise. In: handelsjournal

Schießl, M. (2020): “Aufmerksamkeitsspannen werden durch die Rhythmik der Medien determiniert” Interview zum Webinar. In: marktforschung.de

Schießl, M. (2019): “Die magischen 2,5 Sekunden – Wirkt Werbung auch dann, wenn die Menschen kaum hinschauen?” In: HORIZONT 48/2019

Tanneberger, K. (2019): “Karriere in der Marktforschung – Spannende Projekte und technologische Entwicklungen, die nie wirklich Routine aufkommen lassen.” In: marktforschung.de

Thölke, A. (2019): “Ob eine Werbe-Kreation erfolgreich ist oder stört, hängt vom Rezeptionsmodus des Nutzers ab”. Interview zum Webinar. In: marktforschung.de

Göldner, C. (2019): “Der Shopper und seine “In Store Journey”. Interview zum Webinar. In: marktforschung.de

Gräfe, C. (2019): “Der Social Media-Dschungel kann gefährlich sein”. Interview zum Webinar. In: marktforschung.de

Schießl. M. (2019): Preisdruck und Automatisierung als Chance nutzen. Interview mit planung & analyse. In: planung & analyse

facebook IQ (2018): Measuring multi-screening around the world. Interne Veröffentlichung 28.09.2018

ZMG Zeitungs Marketing Gesellschaft (2018): “Ganz bei der Sache”. Interne Veröffentlichung 29.09.2018

ZMG Zeitungs Marketing Gesellschaft (2018): Studienreihe: Wahrnehmung von Zeitungsaussagen. Interne Ergebnisveröffentlichung.

Paperlein, J. (2018). Effektiv werben im InstaSnapBook-Dschungel. In: HORIZONT (42/2018), S. 26.

Scharrer, J. (2018). Interview mit Michael Schießl. “Man kann die strategische Markenführung nicht an Daten abgeben.” In: HORIZONT (24/2018).

Schießl, M. (2018). Interview mit PRINT&more. Zwischen Herzklopfen und Kaufimpuls. In: PRINT&more 1/2018.

Hackmann, M. (2016). Kundenversteher. In: Handelsjournal, Nr. 1/2016.

Schießl, M. (2016). Interview mit HORIZONT – Lernen von Jaques Lacan und Udo Lindenberg. In: HORIZONT 49/2016

VDW Die Wellpappenindustrie (2015). Obst und Gemüse: Wellpappe fördert den Abverkauf. Pressemitteilung.

VDW Kundenmagazin (2015). Bunte Wellpappe verkauft mehr! In: VDW Kundenmagazin ausgepackt 3/2015.

Buchert, S., Dahlem, S. (2015). Bewegende Seiten. In: Die Zeitungen. News für Markt und Media, Ausgabe Nr. 3.

Lang, K. (2015). Aufmerksame Zeitungsleser. In: HORIZONT 31/2015.

Snjka, D. (2015). Ins rechte Licht gerückt. In: Rundschau, 12/15, S. 34-35.

Paperlein, J. (2014). Blackbox Konsument. In: HORIZONT (Praxis: Bestcases Studien Know How) 13/2014, S. 17.

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