Team
Our team is experienced in compliance with PV and AE reporting guidelines and more. Our consultants are psychologically trained in conducting interviews and in engaging patients with consideration.
Experience
We have a UX Pharma and Healthcare benchmark of digital product offerings, so you can always check against your competition.
Team
Our team is experienced in compliance with PV and AE reporting guidelines and more. Our consultants are psychologically trained in conducting interviews and in engaging patients with consideration.
Experience
We have a UX Pharma and Healthcare benchmark of digital product offerings, so you can always check against your competition.
When developing digital platforms dealing with diseases, therapy and medication, the different coping strategies of patients and physicians need to be considered.
Patients and healthcare professionals navigate complex information ecosystems and expect digital services that are intuitive, trustworthy, and relevant.
HCPs operate in high-intensity environments shaped by time constraints, regulatory complexity, and digital tools entering clinical workflows.
For them, usability is not optional- it is critical.
We examine:
Today’s patients arrive informed — often supported by AI tools, online communities, and personal health data.
We examine:
UX Digitization has also found its way into the health sector; the patient is becoming more and more active. The internet plays a major role in researching diseases; information is easily accessible to everyone at any time. Health surfing, health apps, wearables and bio-tracking are clear signs of this.
As a result, pharmaceutical companies are increasingly positioning themselves towards patients and developing direct-to-patient approaches as a business model that we understand, investigate and optimize.
The active patient places new demands on the understanding of the roles of doctors, nurses and pharmacists: today more than ever, advice must be provided in an engaged manner and at eye level. At the same time, there is little time for research in the busy working day with constant patient contact.
In discussions with HCPs, we develop requirements for digital material and translate them into tangible recommendations for action. This way, you can offer useful, quick and available material that makes the doctors’ everyday work easier.
Benefit from the many years of our experience in conducting physician and patient studies and gain an optimal supplement to traditional research methods with the help of implicit and innovative pharmaceutical market research. Understand which products touch doctors and patients emotionally and really engage with them.
Telefon +49 30 698144-28
Fax +49 30 698144-10
delopez@eye-square.com
Telefon +49 30 698144-56
Fax +49 30 698144-10
nitschke@eye-square.com
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More InformationQualitative research to support strategic decisions:
User habits & attitudes, customer journeys
Testing for success:
Usability, behavior, and product adoption
Gain a deeper understanding of your target group and market
Qualitative insights into user needs and barriers, habits and preferences as basis for a truly user-centered product development.
Quantify your findings
With quantitative methods and larger samples to validate and quantify insights.
Learn about your users’ journeys
Approaches that accompany your users over a longer period of time in their natural setting to inspect user journeys and touchpoints.
The number one, evergreen approach
See live how users interact with your product – online or in lab with eye tracking. One-day agile testing possible.
Holistic UX research in a natural setting
Test your prototype in an unmoderated approach, generate behavioral insights and survey data. Use the Sandbox to iterate. Add AI-interviews – quick and at a low cost.
Discover your product’s strengths and weaknesses
A fast and efficient comparison of your product against the competition with implicit measures.
Qualitative research to support strategic decisions:
User habits & attitudes, customer journeys
Gain a deeper understanding of your target group and market
Qualitative insights into user needs and barriers, habits and preferences as basis for a truly user-centered product development.
Quantify your findings
With quantitative methods and larger samples to validate and quantify insights.
Learn about your users’ journeys
Approaches that accompany your users over a longer period of time in their natural setting to inspect user journeys and touchpoints.
Testing for success:
Usability, behavior, and product adoption
The number one, evergreen approach
See live how users interact with your product – online or in lab with eye tracking. One-day agile testing possible.
Holistic UX research in a natural setting
Test your prototype in an unmoderated approach, generate behavioral insights and survey data. Use the Sandbox to iterate. Add AI-interviews – quick and at a low cost.
Discover your product’s strengths and weaknesses
A fast and efficient comparison of your product against the competition with implicit measures.
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More Information