Pharma & Healthcare | UX Research | eye square
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PHARMA AND HEALTHCARE UX

UNDERSTANDING STAKEHOLDERS IN A PATIENT-CENTERED MARKET

With our many years of experience in the pharmaceutical and healthcare sector, we can support you in your research. With eye square, you are choosing a reliable partner who understands the market and knows what really matters in pharma and healthcare research: compliance with guidelines, recruitment of specific target groups and empathic and professional interviewing.

 

We evaluate your health products at all touchpoints -even if it’s digital portals such as patient websites, e-detailing for doctors and HCPs, rehabilitation offers, fitness apps or medical equipment. We work both in the RX and OTC area. Research regarding social media monitoring and optimization of pharmaceutical marketing (OTC), e.g. in pharmacies, rounds off our offer.

Team

Our team is experienced in compliance with PV and AE reporting guidelines and more. Our consultants are psychologically trained in conducting interviews and in engaging patients with consideration.

Experience

We have a UX Pharma and Healthcare benchmark of digital product offerings, so you can always check against your competition.

Technology & Methods

In addition to the appropriate interview techniques, technological innovation is an integral part of our research. For example, eye tracking allows us to gain an insight into the user’s mentality while interacting with your product. Facial Expression Tracking gives us the opportunity to understand the emotional state of the doctors or patients using your website. Emotions are an important part of user research, especially when it comes to serious illnesses!

DR. GOOGLE – THE DOCTOR-PATIENT-RELATIONSHIP IN THE DIGITAL TRANSFORMATION

Digitization has also found its way into the health sector– the patient is becoming more and more active. The internet plays a major role in researching diseases; information is easily accessible to everyone at any time. Health surfing, health apps, wearables and bio-tracking are clear signs of this.

As a result, pharmaceutical companies are increasingly positioning themselves towards patients and developing direct-to-patient approaches as a business model that we understand, investigate and optimize.

DIGITALIZATION AS TIME SAVING FACTOR FOR HEALTHCARE PROFESSIONALS

The active patient places new demands on the understanding of the roles of doctors, nurses and pharmacists: today more than ever, advice must be provided in an engaged manner and at eye level. At the same time, there is little time for research in the busy working day with constant patient contact.

In discussions with HCPs, we develop requirements for digital material and translate them into tangible recommendations for action. This way, you can offer useful, quick and available material that makes the doctors’ everyday work easier.

OUR IMPLICIT METHODS ARE THE INNOVATIVE ADDED VALUE

Benefit from the many years of our experience in conducting physician and patient studies and gain an optimal supplement to traditional research methods with the help of implicit and innovative pharmaceutical market research. Understand which products touch doctors and patients emotionally and really engage with them.

THE IMPLICIT PATIENT STUDY

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The UX product(s) of interest (required)

UX TestUX Quick CheckQuantitative UXTarget Groups & User NeedsIdeation & User-Centered DesignAutomotive ResearchPharma and Healthcare

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PUBLICATIONS

Krüger, S. (2018): Whitepaper „Mobil mit Barrieren – Apps auf dem Prüfstand.“

De Lopez, C. (2016): Interview über Patientenportale, Healthcare Marketing

De Lopez, C. (2016): „Schlechte Erreichbarkeit – Interview“, Pharma Relations

Missling, A. (2016): „Die 10 wichtigsten Pharma Insights“, Healthcare Marketing

Lehne (de Lopez), C. & Langenegger, S. (2015): Doktor Google, Research & Results, Ausgabe 7/2015

Lehne (de Lopez), C. (2013): „Designing for Health – Neue Technologien im Bereich Rehabilitation“, World Usability Day, Berlin

UX PRODUCTS