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Pharma & Healthcare | UX Research | eye square
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eye square | User Insights & UX Research Pharma & Healthcare Understand change.
Seize opportunities.
A female doctor (left) talking to a female patient (right) who is sitting while gesturing at a tablet

Pharma & Healthcare UX

UNDERSTANDING STAKEHOLDERS IN A PATIENT-CENTERED MARKET

We support you with our long-standing experience in health care research

We evaluate your health-related product at all touch points

We know the market and follow important guidelines

We recruit the right participants, e.g. patients, physicians, HCPs, nurses, pharmacists, etc.

We use our broad methodological portfolio to collect data that informs actionable recommendations

Team

Our team is experienced in compliance with PV and AE reporting guidelines and more. Our consultants are psychologically trained in conducting interviews and in engaging patients with consideration.

 

Experience

We have a UX Pharma and Healthcare benchmark of digital product offerings, so you can always check against your competition.

Pharma & Healthcare UX

UNDERSTANDING STAKEHOLDERS IN A PATIENT-CENTERED MARKET

We support you with our long-standing experience in health care research

We evaluate your health-related product at all touch points

We know the market and follow important guidelines

We recruit the right participants, e.g. patients, physicians, HCPs, nurses, pharmacists, etc.

We use our broad methodological portfolio to collect data that informs actionable recommendations

Team

Our team is experienced in compliance with PV and AE reporting guidelines and more. Our consultants are psychologically trained in conducting interviews and in engaging patients with consideration.

 

Experience

We have a UX Pharma and Healthcare benchmark of digital product offerings, so you can always check against your competition.

The healthcare market:

shift from simple digitalization to becoming AI-driven

Patient sitting at his laptop in the hospital

When developing digital platforms dealing with diseases, therapy and medication, the different coping strategies of patients and physicians need to be considered.
Patients and healthcare professionals navigate complex information ecosystems and expect digital services that are intuitive, trustworthy, and relevant.

Healthcare Professionals
Under Pressure

HCPs operate in high-intensity environments shaped by time constraints, regulatory complexity, and digital tools entering clinical workflows.

For them, usability is not optional- it is critical.

Empowered Patients,
AI-Augmented Decisions

Today’s patients arrive informed — often supported by AI tools, online communities, and personal health data.

We examine:

The new demands that doctors, nurses, and pharmacists now face

How to best utilize time when professionals have constant patient contact

Why certain tools are adopted and others ignored

We examine:

Where patients struggle with complex medical information

How digital journeys influence trust and decision making

How the lack of direct contact with medical professionals influences their thoughts

The healthcare market:

shift from simple digitalization to becoming AI-driven

Patient sitting at his laptop in the hospital

When developing digital platforms dealing with diseases, therapy and medication, the different coping strategies of patients and physicians need to be considered.
Patients and healthcare professionals navigate complex information ecosystems and expect digital services that are intuitive, trustworthy, and relevant.

Healthcare Professionals
Under Pressure

HCPs operate in high-intensity environments shaped by time constraints, regulatory complexity, and digital tools entering clinical workflows.

For them, usability is not optional- it is critical.

We examine:

The new demands that doctors, nurses, and pharmacists now face

How to best utilize time when professionals have constant patient contact

Why certain tools are adopted and others ignored

Empowered Patients,
AI-Augmented Decisions

Today’s patients arrive informed — often supported by AI tools, online communities, and personal health data.

We examine:

Where patients struggle with complex medical information

How digital journeys influence trust and decision making

How the lack of direct contact with medical professionals influences their thoughts

Publications

We publish and speak regularly about health care topics

  • 2022 succeet – MindDoc - The UX of a mental health app
  • 2021, 2020 SFE Summit Digital Marketing in Pharma
  • 2019, 2018, 2017, 2016 Pharma Market Research Conference
  • De Lopez, C. (2016): “Patientenportale müssen unterhalten”, Healthcare Marketing Nr. 9 / September 2016
  • De Lopez, C. (2016): „Schlechte Erreichbarkeit – Interview“, Pharma Relations
  • Lehne, C. & Langenegger, S. (2015): Doktor Google, Research & Results, Ausgabe 7 / 2015

Publications

We publish and speak regularly about health care topics

  • 2022 succeet – MindDoc - The UX of a mental health app
  • 2021, 2020 SFE Summit Digital Marketing in Pharma
  • 2019, 2018, 2017, 2016 Pharma Market Research Conference
  • De Lopez, C. (2016): “Patientenportale müssen unterhalten”, Healthcare Marketing Nr. 9 / September 2016
  • De Lopez, C. (2016): „Schlechte Erreichbarkeit – Interview“, Pharma Relations
  • Lehne, C. & Langenegger, S. (2015): Doktor Google, Research & Results, Ausgabe 7 / 2015

Digital Touchpoints

Opportunities for Healthcare Professionals/Physicians

medicine doctor interacte with a tablet

Digital Touchpoints

medicine doctor interacte with a tablet

Opportunities for Healthcare Professionals/Physicians

Get in touch

Carina_Lehne_de_López_User_Insights_UX_team_eye_square_600x600_V3

Carina Lehne de López

CXO & Partner

 

Telefon +49 30 698144-28
Fax +49 30 698144-10
delopez@eye-square.com

Julia_Nitschke-20170221Web600x600

Dr. Julia Nitschke

VP Insights & Strategy​

 

Telefon +49 30 698144-56
Fax +49 30 698144-10
nitschke@eye-square.com

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