Observing people naturally interacting with products and media is for us both an ideal and a challenge. The possibilities that headmounted eye tracking offers are extremely diverse and go far beyond laboratory studies.
For over 20 years, eye square has researched in the area of visual attention at various touchpoints. Together with graduates from MIT Massachusetts Institute of Technology, we are developing 3D-printed glasses with high-resolution cameras. The principle remains the same: a camera is directed at the environment (World Cam), and one on the pupil (Eye Cam). An algorithm projects one onto the other.
A sample of applications:
The Pupil Eye Tracker is tailored to our needs:
For us, this is a revolution in mobile research. For our clients, it allows us to provide totally new study types, saving costs and time. Depending on you study design we offer 2 different options of Headmounted Eye-Tracker:
Automatic in every way
No Laptop needed during recording
No calibration needed
Glasses with shades & vison correction
Laptop based recording
Desktop software (iOS, Linux, Win)
Mobile devices: can be tracked particularly well with headmounted eye trackers. They are able to automatically detect markers, making the analysis process easier. The 2-4 markers define a particular device (phone, tablet, TV) or an area (dashboard, newspaper).