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UX Online Benchmarking | User Experience Research | eye square
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UX Online Benchmarking

fast, efficient & meaningful

UX Online Benchmarking

fast, efficient & meaningful

Benchmarking your performance against your competitors easily and effectively

Do you want to appeal and inspire your customers? Through a combination of explicit and implicit methods, we provide you with quick, significant data to help you meet your targetted goals. Assess your website or app against selected competitors, on desktop or mobile, through the evaluation of users and first-time visitors.

The UX Online Benchmarking consists of:

SystemAcceptance

The eye square
User Experience Rating

sys travel

NPS

Recommendation
Net Promoter Score

NPS-ecom

e2 ProductREACT

Measure users’ “gut feeling” with

time-based response methods

product-react-hände

What are your website or app’s strengths and limitations as compared to the benchmark?

Unsere Branchen

E-COMMERCE

ebay
amazon
home24
Saturn

REISE

booking.com
hometogo
Expedia
Urlaubsguru

VERSICHERUNGEN

Allianz
AXA
HUK
Check24

The e2 ProductREACT

The e2 ProductREACT is an implicit, reaction-time based tool. It captures the “gut feeling,” the intuitive feeling: i.e., ‘ How appealing, inspiring and safe is perceived the page or app? ‘ of your users. In the evaluation, the reaction time is taken into account as well.

image (26)

Example findings e2 ProductREACT

The eCommerce results show that Home24 in particular scores highly in terms of inspiration and attractiveness.

Example findings travel websites

Booking.com is in the consumers ‘ favor: whether efficiency, usefulness or trust – booking.com receives the best ratings in comparison. The graphic shows that Expedia is clearly below the benchmark.

The willingness to recommend a provider is, unsurprisingly, highest at booking.com. Urlaubsguru also performs fairly well, in contrast.

Results NPS Travel Websites

sys travel

Results System Acceptance Travel Websites

Study – UX Online Benchmarking

Are you looking for more information? To get more examples of the methodological approaches and different industries, download the compact UX Online Benchmarking Study now.

2020_e2_WhiteP-Visual-UX-O-B_A4_Entwurf_5

Thank you for your interest in our study. Please enter your e-mail address. By doing so, you agree to receive an e-mail containing product information from eye square. You will then be able to download the PDF.

The deregistration is possible at any time. Just send us an email to marketing@eye-square.com. By downloading you accept the privacy policy of eye square GmbH

Contact us!

Julia Nietschke

Dr. Julia Nitschke

Director Digital & Consulting

 

Telephone +49 30 698144-56

nitschke@eye-square.com

The UX services of interest (required)

UX SERVICES