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Social Media
Ad Testing

Brand & Media
White clay phone with a Facebook video screenshot White clay phone with a Instagram shorts screenshot White clay phone with a Tiktok screenshot White clay phone with a YouTube shorts screenshot Facebook Logo with 'Facebook' written underneath Tiktok Logo with 'Tiktok' written underneath Youtube Logo with 'Youtube' written underneath square magenta to blue

Social Media Ad Testing

Live, in-context testing

of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Assess Branding Performance and Effectiveness.
Engage in creative testing to evaluate the performance and effectiveness of your branding in social media advertising campaigns. By testing various ad versions, you can identify the top performers in generating key metrics.

What you can test and expect
  • 52 fully dynamic social media environments (see all here)
  • Mobile/Desktop
  • Advanced functionality like ad skip and randomization
  • Full survey integration
  • API data available
  • Standardized surveys
  • KPIs

  Attention, awareness
  Activation, emotion
  Interaction: playback, share, like
  Creative diagnostics
  Brand Image

Social Media Ad Testing

Live, in-context testing

of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Assess Branding Performance and Effectiveness.
Engage in creative testing to evaluate the performance and effectiveness of your branding in social media advertising campaigns. By testing various ad versions, you can identify the top performers in generating key metrics.

What you can test and expect
  • 52 fully dynamic social media environments (see all here)
  • Mobile/Desktop
  • Advanced functionality like ad skip and randomization
  • Full survey integration
  • API data available
  • Standardized surveys
  • KPIs

  Attention, awareness
  Activation, emotion
  Interaction: playback, share, like
  Creative diagnostics
  Brand Image

square magenta to blue

Digital Advertising for a New Product Launch Case Study

What is the best advertising strategy for your new product? TikTok or YouTube? Short or long videos? This case study explains how pre-testing ads in real-time can help you choose the right platform and create a successful campaign.

iMac with data analysis
square magenta to blue

Digital Advertising for a New Product Launch
Case Study

What is the best advertising strategy for your new product? TikTok or YouTube? Short or long videos? This case study explains how pre-testing ads in real-time can help you choose the right platform and create a successful campaign.

bullit element

Brand Media Experience
Pillars of Research

Live In Context Testing of ads on Facebook, Instagram, and TikTok – static, video ads, Stories, Reels

Understand the implicit brand image and map your brand and competitors, re-design, brand (re)positioning, new brand introduction

Interviews and focus groups on early stage materials (storyboards, scribbles, animatics), plus survey validation

Live In Context Testing of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Review campaign performance across all relevant consumer touchpoints and assets, with weekly surveys and dashboards

Eye tracking, emotion analysis, scene by scene decomposition and implicit measurements for all ad formats

One of the largest benchmark databases on audience behavior across a wide range of media touchpoints

Large scale media consumption studies, audience behavior, reception patterns, multi-screening, in Home, eye tracking, GSR, emotion detection

Compare media channels and ad formats to efficiently manage media spendings – validate your media plan, determine cost x efficiency ratios

Tools

Linking ad contact to ECommerce sales activation, measuring real behavior on all important ecomm shops

Super fast, InContext ad pretesting with DIY features and dashboard reporting

Get in Touch

Stefan Schönherr

Vice President & Partner
Brand & Media Experience

 

Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com

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