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In Context
Experience Research

A fun and safe
research platform

In Context Experience Research

A fun and safe research platform

In Context Insights

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In Context Insights

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In Context Insights

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InContext Insights 1

Show your test-ad in the authentic viewing context of Facebook, YouTube, Instagram and other platforms.

InContext Insights 1

Show your test-ad in the authentic viewing context of Facebook, YouTube, Instagram and other platforms.

InContext Insights 1

Show your test-ad in the authentic viewing context of Facebook, YouTube, Instagram and other platforms.

InContext Insights 2

Track how well the ad maintains the viewer’s interest through to completion.

InContext Insights 2

Track how well the ad maintains the viewer’s interest through to completion.

InContext Insights 2

Track how well the ad maintains the viewer’s interest through to completion.

InContext Insights 3

Measure the impact of your ad on product awareness, consideration and purchase intent via e-commerce shopping behavior.

InContext Insights 3

Measure the impact of your ad on product awareness, consideration and purchase intent via e-commerce shopping behavior.

InContext Insights 3

Measure the impact of your ad on product awareness, consideration and purchase intent via e-commerce shopping behavior.

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In Context Testing enables valid product and ad tests in popular media contexts like Amazon, Instagram and YouTube.

In Context Platform is a versatile, entertaining and insight-strong experimental environment. It enables a novel, highly scalable ad-effect and campaign optimization approach and provides panel-respondents and brands with a datasafe alternative to ad-tests with real users and tracking studies.

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Watch Case Example

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Watch Case Example

Watch Case Example

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The video shows an A/B test of a Häagen Dazs creative design. Please note the dynamic live content of the Instagram In Context feed.

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Questions & Answers

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Questions & Answers

Questions & Answers

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What are typical applications
of the In Context platform?

What are typical applications
of the In Context platform?

What are typical applications
of the In Context platform?

A common use case is for study participants to browse freely on Facebook or Youtube for about three minutes. The In Context software will make sure that participants naturally come into contact with the tested ads and products. Afterwards, participants are either brought to a regular ad effectiveness survey. Alternatively or additionally to this, the testers are asked to select Products in our Shopping Environments (Amazon, for example). Another use case of our Amazon Environments is that product and product variations along with positioning can be tested.

A common use case is for study participants to browse freely on Facebook or Youtube for about three minutes. The In Context software will make sure that participants naturally come into contact with the tested ads and products. Afterwards, participants are either brought to a regular ad effectiveness survey. Alternatively or additionally to this, the testers are asked to select Products in our Shopping Environments (Amazon, for example). Another use case of our Amazon Environments is that product and product variations along with positioning can be tested.

A common use case is for study participants to browse freely on Facebook or Youtube for about three minutes. The In Context software will make sure that participants naturally come into contact with the tested ads and products. Afterwards, participants are either brought to a regular ad effectiveness survey. Alternatively or additionally to this, the testers are asked to select Products in our Shopping Environments (Amazon, for example). Another use case of our Amazon Environments is that product and product variations along with positioning can be tested.

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What are the benefits
of In Context testing?

What are the benefits
of In Context testing?

What are the benefits of In Context testing?

In a nutshell, you can only judge a Facebook advertisement if you see it on Facebook (i.e. ‘in context’). This has technical and psychological reasons; on one hand, the interaction and playback properties of the ad formats are part of the advertising experience. The YouTube “Skip” button and the auto-play videos in the Facebook Newsfeed are well-known examples. In contrast, Instagram’s “Stories” and “Tagged Products” offers completely new presentation and interaction options.

In addition, surfing on platforms such as YouTube or Instagram is associated with certain expectations and goals. A creative design that takes into account the user’s particular mode of reception can greatly benefit from the presentation and affiliation with the platform’s context. If a creative execution does not connect with the context in which it is shown, the ad is at risk of being perceived as misplaced and as a disturbance and may ultimately harm the brand and the user’s experience of the media platform.

In a nutshell, you can only judge a Facebook advertisement if you see it on Facebook (i.e. ‘in context’). This has technical and psychological reasons; on one hand, the interaction and playback properties of the ad formats are part of the advertising experience. The YouTube “Skip” button and the auto-play videos in the Facebook Newsfeed are well-known examples. In contrast, Instagram’s “Stories” and “Tagged Products” offers completely new presentation and interaction options.

In addition, surfing on platforms such as YouTube or Instagram is associated with certain expectations and goals. A creative design that takes into account the user’s particular mode of reception can greatly benefit from the presentation and affiliation with the platform’s context. If a creative execution does not connect with the context in which it is shown, the ad is at risk of being perceived as misplaced and as a disturbance and may ultimately harm the brand and the users experience of the media platform..

In a nutshell, you can only judge a Facebook advertisement if you see it on Facebook (i.e. ‘in context’). This has technical and psychological reasons; on one hand, the interaction and playback properties of the ad formats are part of the advertising experience. The YouTube “Skip” button and the auto-play videos in the Facebook Newsfeed are well-known examples. In contrast, Instagram’s “Stories” and “Tagged Products” offers completely new presentation and interaction options.

In addition, surfing on platforms such as YouTube or Instagram is associated with certain expectations and goals. A creative design that takes into account the user’s particular mode of reception can greatly benefit from the presentation and affiliation with the platform’s context. If a creative execution does not connect with the context in which it is shown, the ad is at risk of being perceived as misplaced and as a disturbance and may ultimately harm the brand and the users experience of the media platform.

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How does it compare to alternative solutions?

How does it compare
to alternative solutions?

How does it compare to alternative solutions?

One competitive approach is to play the to-be-tested creations in small scale batches on platforms like Facebook or Youtube and to attempt to re-engage with the respondents in an online panel to conduct a questionnaire. This approach is strongly tied to the respective media platforms, while our approach is time-efficient and allows comparisons across all major media platforms.

Furthermore, more brands and media have decided to limit experimentation with live users and the sharing of their user data. Instead, they choose focused studies with informed study participants. Our closed up test environments have no access to personal data and minimize the risk of drafts being shared and distributed. Our approach is faster, platform-independent as well as cross-platform, maximizing data security for the participants and the brand.

One competitive approach is to play the to-be-tested creations in small scale batches on platforms like Facebook or Youtube and to attempt to re-engage with the respondents in an online panel to conduct a questionnaire. This approach is strongly tied to the respective media platforms, while our approach is time-efficient and allows comparisons across all major media platforms.

Furthermore, more brands and media have decided to limit experimentation with live users and the sharing of their user data. Instead, they choose focused studies with informed study participants. Our closed up test environments have no access to personal data and minimize the risk of drafts being shared and distributed. Our approach is faster, platform-independent as well as cross-platform, maximizing data security for the participants and the brand.

One competitive approach is to play the to-be-tested creations in small scale batches on platforms like Facebook or Youtube and to attempt to re-engage with the respondents in an online panel to conduct a questionnaire. This approach is strongly tied to the respective media platforms, while our approach is time-efficient and allows comparisons across all major media platforms.

Furthermore, more brands and media have decided to limit experimentation with live users and the sharing of their user data. Instead, they choose focused studies with informed study participants. Our closed up test environments have no access to personal data and minimizes the risk of drafts being shared and distributed. Our approach is faster, platform-independent as well as cross-platform, maximizing data security for the participants and the brand.

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What data outputs
does it provide?

What data outputs
does it provide?

What data outputs does it provide?

Our data output is very versatile and allows our customers to benchmark with all their current live campaign data. The most important ad performance metric we provide is the view retention (also known as “visible playtime”). This value is also passed on directly to the subsequent follow-up survey. The survey can thus take into account whether the advertised product has become visible in the video and specifically ask the participants why they skipped or scrolled away. Viewer retention (moment of skip) data is also a valuable insight to inform the creative design optimization process.

Our data output is very versatile and allows our customers to benchmark with all their current live campaign data. The most important ad performance metric we provide is the view retention (also known as “visible playtime”). This value is also passed on directly to the subsequent follow-up survey. The survey can thus take into account whether the advertised product has become visible in the video and specifically ask the participants why they skipped or scrolled away. Viewer retention (moment of skip) data is also a valuable insight to inform the creative design optimization process.

Our data output is very versatile and allows our customers to benchmark with all their current live campaign data. The most important ad performance metric we provide is the view retention (also known as “visible playtime”). This value is also passed on directly to the subsequent follow-up survey. The survey can thus take into account whether the advertised product has become visible in the video and specifically ask the participants why they skipped or scrolled away. Viewer retention (moment of skip) data is also a valuable insight to inform the creative design optimization process.

Safety & Rich Experiences

Safety & Rich Experiences

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Data-safety for
participants and brands

Data-safety for
participants and brands

Data-safety for participants and brands

The test environment consists of firmly constrained replications of popular media and apps that can be loaded in the private mode of a mobile browser.

Data recording is limited to merely visibility durations and interactions with the researched media elements – access to personal data, URLs or cookie data is not possible.

Further, brands will profit from the data-safety of our In Context Technology: Creations and product designs are protected from uncontrolled distribution.

The test environment consists of firmly constrained replications of popular media and apps that can be loaded in the private mode of a mobile browser.

Data recording is limited to merely visibility durations and interactions with the researched media elements – access to personal data, URLs or cookie data is not possible.

Further, brands will profit from the data-safety of our In Context Technology: Creations and product designs are protected from uncontrolled distribution.

The test environment consists of firmly constrained replications of popular media and apps that can be loaded in the private mode of a mobile browser.

Data recording is limited to merely visibility durations and interactions with the researched media elements – access to personal data, URLs or cookie data is not possible.

Further, brands will profit from the data-safety of our In Context Technology: Creations and product designs are protected from uncontrolled distribution.

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Participants’
experience

Participants’
experience

Participants’ experience

The test subjects are offered a broad selection of live media to inform and entertain themselves according to their natural media use. The survey experience requires a very low involvement of the participant. It is often described as entertaining and useful and thereby facilitates recruiting of critical panel demographics.

The test subjects are offered a broad selection of live media to inform and entertain themselves according to their natural media use. The survey experience requires a very low involvement of the participant. It is often described as entertaining and useful and thereby facilitates recruiting of critical panel demographics.

The test subjects are offered a broad selection of live media to inform and entertain themselves according to their natural media use. The survey experience requires a very low involvement of the participant. It is often described as entertaining and useful and thereby facilitates recruiting of critical panel demographics.

Contact us for more information about In Context Research

Interested in In Context Research:

More information about the technologyIn Context ExpressDemo

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Jan Fuchs

Product Manager

 

Telephone +49 30 698144-0
Fax +49 30 698144-10
jan.fuchs@eye-square.com

Interested in In Context Research:

More information about the technologyIn Context ExpressDemo