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Julia Gerstmayer, MA St. Pölten University In the course of our master thesis, we conducted a neuroscientific market research in cooperation with eye square. We especially appreciated the extensive and uncomplicated support of Philipp and his team. The experts at eye square not only supported us in the conception and implementation of our research design, but also made their network of other scientists accessible to us. " Bernhard Laber, MA St. Pölten University The innovative neuroscientific methods enabled us to gain exciting insights, without which the implementation of our work would not have been possible. We are very satisfied with the highly professional and uncomplicated collaboration and can recommend eye square without any restrictions. " Prof. Dr. Anke Huckauf Ulm University eye square has proven to be exceptionally cooperative and supportive in working with us. They are always willing to find solutions; whether it is in scientific discussions, developing methods or teaching students. This is reflected not least in the inspired ideas of our students - thank you very much! " Dr. Blazej Baczkowsk Hamburg University Philipp's talk on market research for psychology students was a breath of fresh air. His insightful and informative presentation shed light on the vast opportunities in the field, leaving us inspired and motivated to pursue our passions. Thank you for sharing your knowledge with us, Philipp! "
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eye square supports Science and Research

Research Collaboration with Universities

eye square strongly believes in the power of collaboration to keep our services and methods not only up to date but to continue our push for innovation. Continuous close work with scientific institutions and universities has always been a part of eye square’s DNA and a big source of inspiration for us.

 

We have many reasons and motivations for pursuing our partnerships; these range from offering research solutions, supporting and funding Master or PhD candidates, and the teaching and furthering of education for our colleagues.

Discover one of our university cases studies 

Neuromarketing in the furniture trade:

Investigation on the effect of eco-labels – explicit and implicit brand knowledge

Neuromarketing im Möbelhandel

Authors: Gerstmayer J., Laber B.

St. Pölten

The future is green. Use ecolabels, they work. Eco-labels do just that: they increase the associated sustainability with the brand on an explicit level. Sustainability with the brand on an explicit level and thus strengthen the brand for the future.

Investigation of the reading behavior of a mobile news site in relation to digital advertising media using smartphone eye tracking

Authors: Wolle J.

Victoria Hochschule

In the digital age, consumers are exposed to an enormous flood of stimuli and information. The focus of this of this bachelor thesis is the question of how the placement of digital advertising media affects the attention of the reader.

The green brand:

Explicit and implicit framing effects of ecolabelling on brand knowledge

laptop green brand book

Authors: Dr. E. Karampournioti

Leibniz University Hannover

The present study applies a combined measurement approach that examines both implicit and explicit information processing to assess consumers’ brand associations related to sustainability.

Collaboration in Eyes4ICU project 

Introducing the Doctoral Network ‘Eyes for Information, Communication, and Understanding’ (Eyes4ICU), a cutting-edge initiative funded under Horizon Europe’s Marie Skłodowska-Curie Action. Eyes4ICU aims to delve into innovative forms of gaze interaction.

 

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