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Obtain data from the most natural setting for media consumption

Media
Ethnography

Brand & Media
square magenta to blue Three simplified figures (like stick figures) in a scene. Two are in a lab with a table between them; the third is behind a window watching them. Everything in the scene is drawn with navy blue line art with white fill A simplified figure (like a stick figure) sitting in front of a tv on a sofa, holding a phone. Everything in the scene is drawn with navy blue line art with a white fill An azure and magenta lined rectangle with rounded edges A checkmark made with line art in navy blue

Media Ethnography

(in Home Media Research)

Insights from
Large-Scale Media Consumption Studies

Understanding Audience Behavior, Reception Patterns, and Multi-Screening with In-Home Eye Tracking, GSR, & Emotion Detection

Discover how audiences navigate the fragmented media landscape with our media ethnography methods. Our DIY In-Home Studies utilize innovative technologies for in-depth analysis, including high-density measurements and AI-driven pattern recognition. Gain insights into multi-screen reception patterns and assess media channel effectiveness in realistic environments. With studies conducted in respondents’ homes, our approach offers scalability and global reach for tailored insights.

What you can expect
  • Ready-to-market insights for media consumption patterns and ad perception
  • Basic understanding of how media platforms are used, how ads are perceived, and which amount of parallel screen usage can be observed
  • Eye tracking videos and screen recordings are provided as a peek into the living room
  • Deep understanding of ad load, ad acceptance and effects of lean back and lean forward media situations on smart phones, PCs and Smart CTVs

Media Ethnography

(in Home Media Research)

Insights from
Large-Scale Media Consumption Studies

Understanding Audience Behavior, Reception Patterns, and Multi-Screening with In-Home Eye Tracking, GSR, & Emotion Detection

Discover how audiences navigate the fragmented media landscape with our media ethnography methods. Our DIY In-Home Studies utilize innovative technologies for in-depth analysis, including high-density measurements and AI-driven pattern recognition. Gain insights into multi-screen reception patterns and assess media channel effectiveness in realistic environments. With studies conducted in respondents’ homes, our approach offers scalability and global reach for tailored insights.

What you can expect
  • Ready-to-market insights for media consumption patterns and ad perception
  • Basic understanding of how media platforms are used, how ads are perceived, and which amount of parallel screen usage can be observed
  • Eye tracking videos and screen recordings are provided as a peek into the living room
  • Deep understanding of ad load, ad acceptance and effects of lean back and lean forward media situations on smart phones, PCs and Smart CTVs
square magenta to blue

Mapping the Impact Case Study

How do advertisements work in different usage scenarios of the audience? Which use scenarios do exist? And which conclusions can the advertising world draw from these findings? For the Screenforce alliance we conducted this quantitative at home research study about the quality of TV advertising, focusing on those questions. Discover our award-winning findings below!

The title slide from the Mapping the Impact white paper with two additional slides overlaid on top as a sample of the paper
square magenta to blue

Mapping the Impact
Case Study

How do advertisements work in different usage scenarios of the audience? Which use scenarios do exist? And which conclusions can the advertising world draw from these findings? For the Screenforce alliance we conducted this quantitative at home research study about the quality of TV advertising, focusing on those questions. Discover our award-winning findings below!

bullit element

Brand Media Experience
Pillars of Research

Live In Context Testing of ads on Facebook, Instagram, and TikTok – static, video ads, Stories, Reels

Understand the implicit brand image and map your brand and competitors, re-design, brand (re)positioning, new brand introduction

Interviews and focus groups on early stage materials (storyboards, scribbles, animatics), plus survey validation

Live In Context Testing of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Review campaign performance across all relevant consumer touchpoints and assets, with weekly surveys and dashboards

Eye tracking, emotion analysis, scene by scene decomposition and implicit measurements for all ad formats

One of the largest benchmark databases on audience behavior across a wide range of media touchpoints

Large scale media consumption studies, audience behavior, reception patterns, multi-screening, in Home, eye tracking, GSR, emotion detection

Compare media channels and ad formats to efficiently manage media spendings – validate your media plan, determine cost x efficiency ratios

Tools

Linking ad contact to ECommerce sales activation, measuring real behavior on all important ecomm shops

Super fast, InContext ad pretesting with DIY features and dashboard reporting

Get in Touch

Stefan Schönherr

Vice President & Partner
Brand & Media Experience

 

Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com

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