See what your

customers see

See what they

think, feel and do

See what makes

the difference

See the experience

eye square provides you with deep insights from cutting-edge technologies based on 23 years of experience in both global market research and software development.


Clients such as PayPal, BMW, Sony, Miele, and Ferrero trust in the quality of our technologies – made in Germany, insightful worldwide. With eye square tools the customer-black-box becomes an insight-lighthouse.


Better understand how users experience your products, websites, or apps – and how you can optimize that experience.


Test and improve the impact of your advertising. Understand and define your brand together with our team.


Learn how to influence purchase decisions at every point of the shopper journey, online or in-store.​

For the past 23 years, we have been developing proprietary technologies that lead in validly determining and visually representing human experience. It is made up of three parts: direct perception (system 0), implicit feelings (system 1), and reflexive thoughts (system 2).

This way, we can provide real insights that will help you make successful decisions.

Market Research: News, Events & Publications


BKU meets eye square
Art event

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Feb 23, VWO Webinar
User Expectations in E-Commerce

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The Metaverse | DWG Symposium 2023


Memex Conference New York

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Advanced Market Research
E-commerce Industry

Eye Tracking square

E-Commerce Tests in Indian Market
and Mobile Eye-Tracking

MicrosoftTeams-image (16)

eye square is a new member of ARF


MarTech Interview
Digital Ads and Measurement



»The pleasant cooperation with the friendly and competent team was inspirational and helpful to further develop the user experience of our customer portal. The user insights gained by the tests have confirmed our decision to continue working with eye square.«


Thomas Zachar – ‎Vattenfall Europe Sales

»We have worked several times with eye square in regard to the usability optimisation of our global websites. The measures taken from this basis have led to the optimisation of the usability. We can therefore recommend to work with eye square without restrictions.«


David Papenheim – Porsche AG

»​eye square applied technology at the appropriate times by showing us how their services worked when applied to actual projects. The team provided us with strong support on enhancing the user experience of our game. We were impressed by their professional service and high quality of work.«


Patrick Qin – Tencent


Research Awards

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