We help you to better understand the most important people in your business: your customers. They are often like a black box. But that doesn’t have to be the case. The behavior of people is not chaotic, but complex. We help you to decipher this complexity. While conventional market research remains on the surface, our unique methods combine psychology, science and state-of-the-art technology to capture and analyze real (neuro-biological), explicit and implicit reactions of your customers in numerous settings. We show you not only what happens – but why. In this way we support you in making quick and good decisions.
During our cooperation you will learn a lot about yourself, your brand or your shop, your products and marketing methods – and how you can improve them (e.g. BEFORE a launch) in a customer effective way. You will be able to communicate and interact more consciously, more purposefully and more successfully – internally and externally. We pursue this goal and purpose with 74 employees on 3 continents and more than 300 customers (offline/online).
Our processes, developed in cooperation with leading research institutions, are unique and supported by proprietary technologies. They can be used a full-service solution e.g. studies online or in our lab or can be integrated into tools in your own applications. You will always be advised and accompanied by our experts. Last but not least, our long experience has given us one of the world’s largest benchmark databases, with results on hundreds of brands, thousands of advertisements and hundreds of thousands of testers. All this helps you to better understand your own customers and meet their needs more successfully. Be it someone on a smartphone or in a shop. Or even your own board of directors.
People have many different points of contacts with brands and products.
Almost always, emotional, unconscious or difficult to describe processes are involved.
User, Brand & Media, Shopper Experience Research since 1999
Offices in 6 countries
116 Consultants
300+ renowned customers worldwide
Extensive global benchmarks of implicit data
Innovation leader: Groundbreaking software (US patented)
Licensing software to 8 out of the top 10 GRIT listed companies
Berlin
