eye square is a psychologically oriented, international market research institute.
We offer a unique live approach that implicitly and explicitly defines human experience and their feelings in the digital sphere. For 19 years now, we have been the innovation leader in the application of technology-based methods. Our services include consulting, research and technology on Brand and Media Experience, Shopper Experience and User Experience.
Implicit approaches are key for us to get a deep qualitative and quantitative understanding of what people really experience and what drive them. We enrich the classic methods of market research by live in context, eye-tracking, reaction time measurement, emotion recognition, behavioral analysis and neurosemiotics. The underlying unique technologies are partially patented and available in all common online and offline panels.
With headquarters in Berlin, eye square currently has more than 300 global customers in 5 locations: Berlin, London, New York, Tokyo and Hong Kong. In total, we are 72 employees with an interdisciplinary background, dedicated to their mission with enthusiasm, curiosity and clear orientation for action. What we do is transparent, real and causal. Our recommendations are meant to be inspiring and clear.
This knowledge gives our customers the decisive knowledge lead over their competitors. The success of our customers confirms this. For example: Allianz, Axel Springer, Daimler, Deutsche Bank, eBay, Google, Facebook, Otto, PayPal, Roche, Seven One Media, Tencent, and many more.
We are members of the federal association Deutscher Markt and social researchers BVM, the German Chapter of the UPA and the European Society for Opinion and Marketing Research ESOMAR.
Mit Hauptsitz in Berlin hat eye square aktuell über 300 globale Kunden an 6 Standorten: Berlin, London, Seoul, New York, Tokio und Hong Kong. 72 Mitarbeiter mit interdisziplinärem Background, widmen sich Ihrem Auftrag mit Begeisterung, Neugierde und klarer Handlungsorientierung. Was wir machen ist transparent, real und kausal. Unsere Empfehlungen haben den Anspruch inspirierend und klar zu sein. Dieses Wissen gibt unseren Kunden den entscheidenden Erkenntnisvorsprung gegenüber ihren Wettbewerbern. Der Erfolg unserer Kunden bestätigt uns darin.
Wir sind Mitglied des Bundesverbandes Deutscher Markt und Sozialforscher BVM, des German Chapter der UPA und der European Society for Opinion and Marketing Research ESOMAR.
means as real as possible.
Live In Context technology integrates UX and brand research within a natural context.
This approach makes it possible to modify and test products and communication live and in context. The underlying technology implements A/B designs and captures user-response data on highly interactive and dynamic media. This allows the aggregation of data between respondents and stimuli, and develops consistent benchmarking. Parts of the technology are protected by a US patent.
eye square methods are leading worldwide. They combine implicit and explicit approaches.
eye square combines the analysis of attention, implicit and explicit psychological processes. That allows us concrete, in-depth and valid knowledge. All procedures are available online and offline. eye square uses the neurosemotic model to qualitatively understand the meaning of consumer signals.
eye square tools take up existing interfaces and are securely and automatically integrated into the environment.
Eye tracking, emotion measurement and reaction times are available online and we make sure to build on existing interfaces. Live Receptivity technology can be integrated into dashboards and panel apps and automated through the platform’s REST API. Benefit from our speed through many years of expertise!
People have many different points of contacts with brands and products.
Almost always, emotional, unconscious or difficult to describe processes are involved.
eye square GmbH
Schlesische Straße 29-30
Office New York
Office Hong Kong
eye square has one of the world’s largest benchmark databases on user behavior at various touchpoints. It currently contains more than 4,000 websites, apps and interactive applications, more than 10,000 advertisements, 430 brands implicitly located. So far, about 400,000 testers and 4,700 ads have been tested with the live in-context technology.
Depending on the size, the benchmarks are configured for your industry, your target country, and other variables.
This allows us meta-analysis and enables us to analyze the performance of your touchpoint in comparison to competitors.
»We’ve been working with eye square since day one of establishing a UX Research department at StepStone. Together, we established a research plan and saw through it’s implementation and execution. Now, a few years down the line, we’re seeing the effects, as years of accumulated knowledge and reports co-developed with eye square serve as the basis for many decisions about StepStone and its future. Whether is laboratory usability research, remote interviews or specialized research forms, we know we can rely on eye square and it’s crew as a solid partner.«
»Thanks for your time putting this presentation together and presenting it today, it’s on point in regards of our initial expectations and I expect we’ll be able to move forward quickly in our decision making thanks to it.«
"They found a very innovative research approach for our budget that gave us very comprehensive and relevant results. The in-house presentation was very good and also convinced our management. Thank you for your flexibility and willingness to provide us with additional analyses."
"Good, uncomplicated collaboration."
"During our time working with eye square, not only did they demonstrate technical strength, but they also proved that we could rely on their strong research capabilities. They applied technology at the appropriate times by showing us how their services worked when applied to actual projects. eye square provided us with strong support on enhancing the user experience of our game. We were impressed by their professional service and high quality of work. I hope we can work together in the future. Thank you!"