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Who we are

eye square is a psychologically oriented, international market research institute.

 

We help you to better understand the most important people in your business: your customers. They are often like a black box. But that doesn’t have to be the case. The behavior of people is not chaotic, but complex. We help you to decipher this complexity. While conventional market research remains on the surface, our unique methods combine psychology, science and state-of-the-art technology to capture and analyze real (neuro-biological), explicit and implicit reactions of your customers in numerous settings. We show you not only what happens – but why. In this way we support you in making quick and good decisions.

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During our cooperation you will learn a lot about yourself, your brand or your shop, your products and marketing methods – and how you can improve them (e.g. BEFORE a launch) in a customer effective way. You will be able to communicate and interact more consciously, more purposefully and more successfully – internally and externally. We pursue this goal and purpose with 74 employees on 3 continents and more than 300 customers (offline/online).

Our processes, developed in cooperation with leading research institutions, are unique and supported by proprietary technologies. They can be used a full-service solution e.g. studies online or in our lab or can be integrated into tools in your own applications. You will always be advised and accompanied by our experts. Last but not least, our long experience has given us one of the world’s largest benchmark databases, with results on hundreds of brands, thousands of advertisements and hundreds of thousands of testers. All this helps you to better understand your own customers and meet their needs more successfully. Be it someone on a smartphone or in a shop. Or even your own board of directors.

Mit Hauptsitz in Berlin hat eye square aktuell über 300 globale Kunden an 6 Standorten: Berlin, London, Seoul, New York, Tokio und Hong Kong. 72 Mitarbeiter mit interdisziplinärem Background, widmen sich Ihrem Auftrag mit Begeisterung, Neugierde und klarer Handlungsorientierung. Was wir machen ist transparent, real und kausal. Unsere Empfehlungen haben den Anspruch inspirierend und klar zu sein. Dieses Wissen gibt unseren Kunden den entscheidenden Erkenntnisvorsprung gegenüber ihren Wettbewerbern. Der Erfolg unserer Kunden bestätigt uns darin.

 

Wir sind Mitglied des Bundesverbandes Deutscher Markt und Sozialforscher BVM, des German Chapter der UPA und der European Society for Opinion and Marketing Research ESOMAR.

Company Facts

Since
1999

User Experience,
Brand & Media,
Shopper Research
72 Consultants,
5 Locations: Berlin, London, Tokyo, New York, Hong Kong

Since
1999

User Experience,
Brand & Media,
Shopper Research
72 Consultants,
5 Locations: Berlin, London, Tokyo, New York, Hong Kong

Since
1999

User Experience,
Brand & Media,
Shopper Research
72 Consultants,
5 Locations: Berlin, London, Tokyo, New York, Hong Kong

Since
1999

User Experience,
Brand & Media,
Shopper Research
72 Consultants,
5 Locations: Berlin, London, Tokyo, New York, Hong Kong
Implicit Brand Research with Innovative Tools On and Off-Line
Academic Co-Operation:
Technical University Berlin, Leibniz University Hannover,
Yale University, Humboldt University of Berlin
2007 BVM German Market Research Prize
2014 Best Papaer Award (ESOMAR), Best Presentation Award (Der Markentag 2014) & IAB Research Award

eye square’s USPs

LIVE

IN CONTEXT

means as real as possible.

Live In Context technology integrates UX and brand research within a natural context.

 

This approach makes it possible to modify and test products and communication live and in context. The underlying technology implements A/B designs and captures user-response data on highly interactive and dynamic media. This allows the aggregation of data between respondents and stimuli, and develops consistent benchmarking. Parts of the technology are protected by a US patent.

IMPLICIT

INTEGRATED

eye square methods are leading worldwide. They combine implicit and explicit approaches.

 

eye square combines the analysis of attention, implicit and explicit psychological processes. That allows us concrete, in-depth and valid knowledge. All procedures are available online and offline. eye square uses the neurosemotic model to qualitatively understand the meaning of consumer signals.

AUTOMATED

AND AGILE

eye square tools take up existing interfaces and are securely and automatically integrated into the environment.

 

Eye tracking, emotion measurement and reaction times are available online and we make sure to build on existing interfaces. Live Receptivity technology can be integrated into dashboards and panel apps and automated through the platform’s REST API. Benefit from our speed through many years of expertise!

Three Areas of Expertise

People have many different points of contacts with brands and products.
Almost always, emotional, unconscious or difficult to describe processes are involved.

Research in more than 35 countries

Headquarter Berlin
eye square GmbH
Schlesische Straße 29-30
10997 Berlin

Office London

Office Tokyo

Office New York

Office Hong Kong

Benchmark Data Bases

eye square has one of the world’s largest benchmark databases on user behavior at various touchpoints. It currently contains more than 4,000 websites, apps and interactive applications, more than 10,000 advertisements, 430 brands implicitly located. So far, about 400,000 testers and 4,700 ads have been tested with the live in-context technology.

 

Depending on the size, the benchmarks are configured for your industry, your target country, and other variables.

This allows us meta-analysis and enables us to analyze the performance of your touchpoint in comparison to competitors.

EYE SQUARE

RESEARCH AWARDS

WHAT OUR CLIENTS SAY

REFERENCES

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