EVENTS - eye square EN
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Upcoming Events

27-28 September 2018

DERMARKENTAG2018

For the 7th time, DERMARKENTAG2018 presents the current status and new projects of German and international brand science and sees itself as a leading discussion platform for the future of brand management.

 

Our colleagues from the Brand and Media Experience Unit are looking forward to seeing you!

2. – 3. April 2019

Quirk’s Event Chicago

Talk on April 3, 11:30 am -12:00, Room 1:
“Measuring Multi-Screen Around the World”
with Ephraim (Jeff) Bander (CRO, eye square)

Our participants:

 

Jeff Ephraim Bander, Gareth Tuck

9. – 11. April 2019

Digital Dealer 26

Tech Tank Competition on April 10, 3:15 pm – 4:40 pm
“Live In Context Research” with Ephraim (Jeff) Bander (CRO, eye square)

Our participant:

 

Jeff Ephraim Bander

10. – 12. April 2019

World Retail 2 Forum

We are happy to meet you at our booth!

Our participants:

 

Gareth Tuck, Maxmarie Wilmoth

15. – 16. April 2019

ARF AUDIENCExSCIENCE

Session “Attention, Please!” on April 16, 12:40 – 1:10 pm
“Measuring Multi-Screen Around the World” with Stephen Gray (Consumer Researcher, Facebook) and Susann Szukalski (Senior Research Consultant, eye square)

Our participant:

 

Susann Szukalski

Stefan Schönherr

Jeff Ephraim Bander

16. April 2019

USABILITY IN GERMANY 2019

Fuchs-Petrolub-Festsaal (O 138) on April 16, 1:00 pm
“Conversation Branding” with Steven Cook (Head of User Experience, MetaDesign), Dr. Julia Nitschke (Lead Digital & Consulting, eye square) & Dominik Unser-Nad (Research Consultant, eye square)

Our participants:

 

Dr. Julia Nitschke

Dominik Unser-Nad

20. – 21. May 2019

54th Congress of German Market Research

54th Congress of German Market Research 2019
Smart solutions for business success: new, agile and integrated approaches

 

We are looking forward to welcoming you at our stand.

Don’t miss the talk by Anne Seemann (Senior Research Consultant, eye square) and Heiko Lorenzen (Senior Market Research Manager, Deutschlandscard):

“Strong together – agile product development in the cooperation between DeutschlandCard and eye square”

20.05.2019, 14:00

Our speaker:

 

Anne Seemann

Past Events

28. March 2019

12. Effizienztag 2019

Effizienztag (Efficiency Day) – “No Re-Entry 4.0
Digital Innovation and Transformation in Market Communication”

 

12:00 – 12:30
Keynote by Michael Schießl (CEO & Founder, eye square): “Wie die Maschine uns narrt” (“How the machine fools us”)

Our speaker:

 

Michael Schießl

18. – 19. March 2019

28th Annual Market Research Seminar by MRSI

28th Annual Market Research Seminar:
The Changing Face of Market Research

 

We are looking forward to meeting you!

Our participants:

 

Volga Benjamin, Gareth Tuck

12. – 13. March 2019

Intuitive Vehicles

Intuitive Vehicles: Human Factors – HMI – UX

 

Don’t miss:

12. March: 13:00
Talk: “UX research for the ultimate digital device – automotive UX research is key!” With Carina de López (Unit Lead User Experience Research, eye square GmbH)

13. March: 11:10
Workshop: “Hands-on implicit automotive UX research: Experience, discuss and learn about the research methods you really need” with Philipp Reiter (COO and Partner, eye square)

Our speakers:

 

Philipp Reiter, Carina de Lopéz

18. – 19. Februar 2019

IIex Europe

IIex Europe: New ideas. New Approaches. New connections.

 

We are happy to welcome you are our booth!

Our participants:

 

Gareth Tuck, Florian Passlick, Jonathan Schubert

12. – 13. Februar 2019

Quirk’s Event London

Quirk’s Event: Driving your marketing research forward

 

We are happy to welcome you are our booth!

Our participants:

 

Gareth Tuck, Maxmarie Wilmoth

5. – 6. Februar 2019

Executing Shopper Insights

Executing Shopper Insights brings together insight professionals from leading brands and retailers across Europe. We are looking forward to seeing you at our booth!

Our participants:

 

Gareth Tuck, Julia Gurney

5. – 6. Februar 2019

Savant eCommerce

At this year’s Savant eCommerce Event, we’re looking forward to our participation in the Roundtable on February 5th at 3:10 pm. The following topic awaits you:

Add to cart – Understanding shopper needs and behavior in the digital now

• What should the ideal online shopper experience look like?
• What can brands and retailers do to optimize shopper flow to improve satisfaction and increase sales?
• What are the needs of today’s online shoppers?
• To all roundtable participants: What is your experience with ecommerce research?

Our participants:

 

Dr. Julia Nitschke, Diana Jakobitz

20-21 December 2018

Marketing Analytics Summit

The 2nd Marketing Analytics Summit, which is organized by Inventicon, is packed with knowledge and practical insights to enhance marketing measurement efforts and boost the overall marketing ROI. Attendees can learn how to make the most of the latest tools and techniques, get a glimpse of updated technologies and learn from the experts on how to leverage the technologies effectively.

Our participant:

 

Volga Benjamin

22. – 23. Januar 2019

Deutscher Medienkongress

Meet our Brand and Media Unit at the 11th “Deutscher Medienkongress” (German Media Congress) on 22 and 23 January 2019, when the Frankfurt Alte Oper becomes the hub of the world of marketing and media. As the kick-off event of the communications industry, the German Media Congress awaits top decision-makers from advertising companies, media companies and agencies.

Our participant:

 

Michael Schießl

15-16 November 2018

Automotive Glazing Europe

This expert meeting is the first and largest conference for automotive glass in Europe. The conference will cover topics such as ADAS and connectivity, electrification and their effects on glazing, connectivity and interior design.

Our speaker: 

 

Philipp Reiter

7-9 November 2018

Shopper Brain Conference

The Shopper Brain Conference in Amsterdam is an exclusive event that explores the intersection of retail and consumer neuroscience. The events consists of a pre-conference Workshop and two conference days.

Speakers: 

Steffen Schmidt, Knowledge Analyst, LINK Institute
Philipp Reiter, COO & Partner, eye-square

Memory & Marketing
• How memory works and why memory is vital for success in sales and marketing
• How to influence future buying decisions by memorable marketing

7-8 November 2018

ECR Live

At the ECR Live! experts from industry, trade and services meet. The focus this year is on offline and online category management, shopper marketing, food and nonfood topics.

 

This year we once again welcome you to our booth to listen to lectures given by eye square experts.

Our speaker: 

 

Felix Metger: eCommerce Experience – How implicit research reveals decision processes in online shopping and supports customer-centered category management (Presentation in German).
(Forum 2:  7. November 14:00-17:00 Category Management: Implementation in the digital era)

24-25 October 2018

Research & Results 2018

Full-service institutes, field and IT service providers as well as specialist suppliers represent themselfs at the Research & Results 2018. In addition to the exhibition, parallelly held workshops will complement the range of services offered at the event. This year, the eye square team is looking forward to three presentations – 2 workshops and a product presentation in the Innovation Area.

Our speakers: 

 

Diana Jakobitz and Philipp Reiter:​ Implicit UX Research – Understand what drivers your online product by adding implicit insights. (Workshop)

 

Michael Schießl: eCommerce Experience – how implicit research reveals decision-making processes and supports communication in online shopping. (Workshop)

 

Felix Metger: eCommerce A/B Test – Pre-testing of products and ads live on (mobile) websites. (Innovation Area)

16-17 October 2018

Mobile in Retail Conference

The 2-day conference with 300 participants and 60 speakers is an international industry meeting. The focus is on brand new insights and strategies for mobile commerce – the evolution of payment, couponing, loyalty, advertising & co.

We look forward to see you!

11-12 October 2018

Pharma Market Research Conference Europe

The Pharma Market Research Conference has set itself the task of discovering and sharing knowledge and helping to develop new business relationships.

 

Our User Experience Unit is on hand for you to present our research methods in the pharmaceutical and healthcare sector!

Our speaker: Michael Schießl

27 September 2018

Talking UX: eye square Labs Opening and UX Talks

eye square is pleased to invite you to the opening of our new labs. You can expect four exciting lectures on user experience topics from our partners and customers. We are delighted about the attendance of customers and speakers from all areas of the user experience. Whether it’s research methods or design trends, accessibility or visual hierarchy – let us know what moves you. Seat reservation is required! (More…)

23-26 September 2018

ESOMAR Congress 2018

The ESOMAR Congress is an innovation hotspot for those who are passionate about research, insights and data. We look forward to 1200+ participants and 80+ speakers!

19-20 September 2018

ECR Tag

The ECR Tag 2018 will reveal future trends in offline and online trade as well as in the consumer goods industry. We will also bring some interesting topics on shopper research and look forward to numerous presentations and exciting talks at our booth # 46/47!

Our speakers:

 

Michael Schießl: Reception: How to successfully reach people. Findings and results from 19 years of implicit shopper research at the POS. (19 September, Marktplatzforum at 14:00)

 

Booth presentations:

19 September:

  • Felix Metger: eCommerce Experience – How implicit research reveals decision-making processes in online shopping and supports customer-centered category management. (10:45)
  • Michael Schießl: Implicit Impact – how implicit approaches improve choice prediction. (13:30)
  • Christian Göldner: Display Design at the POS – How to use eye tracking to optimize the stand out and the functionality of roll ups. (15:45)

20 September:

  • Michael Schießl & Christian Göldner: Virtual Reality and Art – Experiences with contemporary art. (11:15)

12-13 September 2018

BVDW dmexco

This year’s DMEXCO motto is “Take C.A.R.E.” – Curiosity, Action, Responsibility, Experience” and shows that the digital economy is sensitised to the needs of users.

We are waiting with anticipation for the leading event of digital marketing topics!

11 September 2018

BVDW Online Ad Summit

The Online Ad Summit 2018 is the official pre-event of the DMEXCO. This year the summit focuses on the central issues of the digital advertising industry in Germany: How will we deal with new advertising media standards in the future?

 

We are looking forward to seeing you!

22-23 August 2018

HORIZONT Werbewirkungsgipfel 2018

Every year, more than 200 marketing decision makers, market researchers, media planners and representatives meet to discuss the current status and the challenges of advertising research. This year, eye square will present new and innovative insights about measuring the effect of advertising on social media. You are invited to learn about the best practices in the social media jungle!

Our speaker: Carolin Gräfe
“Welcome to the Jungle – successful Marketing in InstaSnapBook?”

(23th of August, Masterclass Stage 2 at 10:35)

RESEARCH & RESULTS

28./29.10. München
Stand Nr. 224

Unsere Messevorträge:

Michael Schießl (CEO) spricht über: “Markenkultivierung 4.0: Implizite Methoden in der Marktforschung zwischen Tradierung und Wandel.”

Am Mittwoch, den. 28.10. um 17:00 im Raum 7.

 

Dr. Matthias Rothensee (Research Director & Partner) berichtet über: “MultiScreen: Innovative Mediennutzungsforschung. Markenbotschaften in den neuen Medienkanälen.”

Am Donnerstag, den 29.10. um 10:45 im Raum 1.

Highlights am Stand:

Visual Ad Performance ‐ Unser medienübergreifender Ansatz rückt den Werbekontakt in den Mittelpunkt.
User Experience ‐ Entwicklungsbegleitende UX Forschung: Vom Prototypen zum Markterfolg ‐ iterativ, agil und zielorientiert.
Pharma ‐ Profitieren Sie von 6 Jahren Erfahrung impliziter Forschung in der Pharmabranche.
Shopper Experience 4.0 ‐ Erfahren Sie mehr über implizite Forschungsansätze für Ihre Omni‐Channel‐Strategie.

Awards

Wir stellen Ihnen unsere 2015 prämierten Studien vor, u.a. „MULTI SCREEN – Der Blick ins Wohnzimmer“ (European IAB Award) und „AUTO BILD Tablet Studie“ (FIPP Award).

Zusätzlich haben wir wieder eine Erfrischung im Gepäck: Kommen Sie zum Stand und lassen Sie sich von echtem Berliner „Talent“ überzeugen. Wir freuen uns auf Sie!

MEMEX 2015

Mensch Marke Maschine
4. September 2015
@ eye square berlin

Als wir vor fast 20 Jahren mit der Arbeit begannen, herrschte das strahlende Wort von der Maschine. Die Maschine stand für das Kommende, den Sound von Kraftwerk & Techno – Sie war das Icon einer Erwartung, das alle Avantgarden einte und ausrichtete. Die „Maschine“ war die Zukunft.

Heute ist die „Maschine“ Gegenwart. Nahezu alle Geschäftsprozesse sind digital. Vor allem die Kommunikation.

Die Touchpoints sind entweder selbst digital, wie Websites, Search, Display und Video, oder sie sind digital unterstützt. Marketing orchestriert sich innerhalb dieser digitalen Maschinerie. Alleine durch die Fülle, den Vernetzungsgrad und die Geschwindigkeit, in der Neues entsteht, manifestieren sich mannigfache Herausforderungen. Oft drängt sich die Frage auf, wer denn unter diesen Bedingungen eigentlich das Unternehmen führt. Sind es bereits die Maschinen? Oder gibt es handelnde Akteure, Menschen, denen die Steuerung obliegt? Ohne das Primat des Menschen verlieren sich Organisationen zu leicht im Maschinenraum des Digitalen und werden zu Getriebenen.

2014