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eye square market research gives you deep insights and implied courses of action to improve the communication of your product. For that reason, all study types are tailored to your specific questions but are well standardized so that we can derive benchmarks from them. With this, you see how you stand in comparison to the competition.

 

Further, you’ll find quality, experimental research logic, and large benchmarks – in every eye square study. If what you’re looking for is not here, simply ask us. We are creative experts and are able to try to solve the trickiest or most unusual research questions.

 

All our services are designed to work online and at home, such as:

 

Market Research at 3 Consumer Touch Points

USER

EXPERIENCE

We will help you to better understand your target audience, adjust your product to the user, and improve the conversion of your website or app.

BRAND & MEDIA

EXPERIENCE

What do your potential clients think of your brand or your new ad? Choose from our large portfolio to improve your brand communication!

SHOPPER

EXPERIENCE

Enhance the shopping experience of your customers to create attractive products in an appealing brand environment: online or in-store!

USER

EXPERIENCE

We will help you to better understand your target audience, adjust your product to the user, and improve the conversion of your website or app.

BRAND & MEDIA

EXPERIENCE

What do your potential clients think of your brand or your new ad? Choose from our large portfolio to improve your brand communication!

SHOPPER

EXPERIENCE

Enhance the shopping experience of your customers to create attractive products in an appealing brand environment: online or in-store!

eye square Technology

eye square’s unique in-context and implicit technologies are developed in-house and offered to our customers in an automated, integrated and licensable way.

eye square Technology

eye square’s unique in-context and implicit technologies are developed in-house and offered to our customers in an automated, integrated and licensable way.

eye square’s USPs

LIVE

IN CONTEXT

means as real as possible.

Live In Context technology integrates UX and brand research within a natural context.

 

This approach makes it possible to modify and test products and communication live and in context. The underlying technology implements A/B designs and captures user-response data on highly interactive and dynamic media. This allows the aggregation of data between respondents and stimuli, and develops consistent benchmarking. Parts of the technology are protected by a US patent.

IMPLICIT

INTEGRATED

eye square methods are leading worldwide. They combine implicit and explicit approaches.

 

 

eye square combines the analysis of attention, implicit and explicit psychological processes. That allows us concrete, in-depth and valid knowledge. All procedures are available online and offline. eye square uses the neurosemotic model to qualitatively understand the meaning of consumer signals.

AUTOMATED

AND AGILE

eye square tools take up existing interfaces and are securely and automatically integrated into the environment.

 

Eye tracking, emotion measurement and reaction times are available online and we make sure to build on existing interfaces. Live Receptivity technology can be integrated into dashboards and panel apps and automated through the platform’s REST API. Benefit from our speed through many years of expertise!

LIVE
IN CONTEXT

means as real as possible.

Live In Context technology integrates UX and brand research within a natural context.

 

This approach makes it possible to modify and test products and communication live and in context. The underlying technology implements A/B designs and captures user-response data on highly interactive and dynamic media. This allows the aggregation of data between respondents and stimuli, and develops consistent benchmarking. Parts of the technology are protected by a US patent.

IMPLICIT
INTEGRATED

eye square methods are leading worldwide. They combine implicit and explicit approaches.

 

 

eye square combines the analysis of attention, implicit and explicit psychological processes. That allows us concrete, in-depth and valid knowledge. All procedures are available online and offline. eye square uses the neurosemotic model to qualitatively understand the meaning of consumer signals.

AUTOMATED
AND AGILE

eye square tools take up existing interfaces and are securely and automatically integrated into the environment.

 

Eye tracking, emotion measurement and reaction times are available online and we make sure to build on existing interfaces. Live Receptivity technology can be integrated into dashboards and panel apps and automated through the platform’s REST API. Benefit from our speed through many years of expertise!

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