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Why User Experience Research With Eye Square?

Our consulting services begin with the selection of the appropriate method, the development of the study concept, the recruitment of the right subjects – whether online or offline – through the implementation of the field phase and quality control to the structured analysis of the data and preparation of the results report full of concrete recommendations for action.

Team

Our team is experienced, interdisciplinary, competent, fast and super flexible.

 

Experience

In addition to our wealth of experience, we have extensive industry benchmarks, so you can always measure yourself against the competition.

 

Especially in an agile environment, speed and flexibility are in demand – with a UX Quickcheck, for example, you get prioritized recommendations for action from our experts within a few days.

Our Toolset

IMPLICIT

METHODOLOGIES

Smartphone Eye Tracking
Pioneer in Eye Tracking
Product REACT
“The gut feeling” via reaction time 

QUICK METHODS FOR YOUR

AGILE PROCESSES

UX Online Benchmarking 
Quantitative
 UX Quick Check 
 Qualitative

STRONG

BENCHMARKS

UX Benchmarking
“System Acceptance”
UX Online Benchmarking
Quantitative
Why User Experience Research With Eye Square?

Our consulting services begin with the selection of the appropriate method, the development of the study concept, the recruitment of the right subjects – whether online or offline – through the implementation of the field phase and quality control to the structured analysis of the data and preparation of the results report full of concrete recommendations for action.

Team

Our team is experienced, interdisciplinary, competent, fast and super flexible.

 

Experience

In addition to our wealth of experience, we have extensive industry benchmarks, so you can always measure yourself against the competition.

 

Especially in an agile environment, speed and flexibility are in demand – with a UX Quickcheck, for example, you get prioritized recommendations for action from our experts within a few days.

Our Toolset

IMPLICIT

METHODOLOGIES

QUICK METHODS FOR YOUR AGILE PROCESSES

STRONG

BENCHMARKS

DashedLine
Smartphone Eye Tracking
Pioneer in Eye Tracking
DashedLine
Product REACT
“The gut feeling” via reaction time 
DashedLine
UX Online Benchmarking 
Quantitative
DashedLine
 UX Quick Check 
 Qualitative
DashedLine
UX Benchmarking
“System Acceptance”
DashedLine
UX Online Benchmarking
Quantitative
What is User Experience?

User Experience (UX) describes the experience of a user interacting with a (digital) product, service or environment. User Experience is a holistic concept that encompasses more than the usability or practical usability of a product. Emotional aspects, such as liking a page or an app and the enjoyment of use, determine the UX just as the pragmatic part, such as usefulness or efficiency.

A positive user experience is a prerequisite for your product to succeed on today’s market. Our extensive portfolio of implicit and explicit methods captures all emotional and cognitive responses of users interacting with your product.

The e2 benchmark database includes data from more than 300 studies and ables us to compare your results to your competition.

We will help you to better understand your target audience, adjust your product to the user, and improve the conversion of your website or app. Use our studies to ensure user-friendly development of your product and its success.

What is User Experience?

User Experience (UX) describes the experience of a user interacting with a (digital) product, service or environment. User Experience is a holistic concept that encompasses more than the usability or practical usability of a product. Emotional aspects like liking a page or an app and the enjoyment of use determine the UX just as the pragmatic part, such as usefulness or efficiency.

A positive user experience is a prerequisite for your product to succeed on today’s market. Our extensive portfolio of implicit and explicit methods captures all emotional and cognitive responses of users interacting with your product. The e2 benchmark database includes data from more than 300 studies and ables us to compare your results to your competition.

We will help you to better understand your target audience, adjust your product to the user, and improve the conversion of your website or app. Use our studies to ensure the user-friendly development of your product and its success.

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Contact us

 Selection Of Our Customers
What Our Customers Say

Qualitative

Deep dive into user needs and behavior, understand drivers and barriers regarding product usage

UX Test Moderated

Our evergreen and number one approach

Tangible suggestions optimize your product through moderated 1:1 sessions. Also available as a quick/agile user testing in just one day.

UX Test Unmoderated

Add-on Smartphone Eye Tracking
Online survey on smartphone. Understand user’s mental model. Add implicit insights by analyzing attention in a natural setting.

Target Groups & User Needs

Qualitative understanding of your target group
In depth insights into the user needs through methods such as personas, in-depth interviews, focus groups.

Quantitative

Gather statistically relevant and reliable insights into the performance and acceptance of a product

UX Online Benchmarking

Discover your product’s
strengths and weaknesses.
A fast and efficient comparison of your product against the competition.

UX Quantitative

Measure conversion and performance
in a task-based online survey with a large sample & benchmarking. The report includes user behavior measurement and scaled evaluation.

Qualitative

Deep dive into user needs and behavior, understand drivers and barriers regarding product usage

Quantitative

Gather statistically relevant and reliable insights into the performance and acceptance of a product

UX Test Moderated
UX Test Unmoderated
Target Groups & User Needs

Our evergreen and number one approach

Tangible suggestions optimize your product through moderated 1:1 sessions. Also available as a quick/agile user testing in just one day.

Add-on Smartphone Eye Tracking
Online survey on smartphone. Understand user’s mental model. Add implicit insights by analyzing attention in a natural setting.

Qualitative understanding of your target group
In depth insights into the user needs through methods such as personas, in-depth interviews, focus groups.

UX Online Benchmarking
UX Quantitative

Discover your product’s
strengths and weaknesses.
A fast and efficient comparison of your product against the competition.

Measure conversion and performance
in a task-based online survey with a large sample & benchmarking. The report includes user behavior measurement and scaled evaluation.

 Please Contact Us

Carina deLopez; © Foto by Mathias Krupna

Carina de López

Vice President User Experience

 

Telephone +49 30 698144-28
Fax +49 30 698144-10
delopez@eye-square.com

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More UX Tools

eye square benefits
Benchmarking User Experience “Rating scale “System Acceptance”

eye square compares your website with a wide benchmark of over 350 studies with interactive systems, your own test stimuli and the industry benchmark.

Examples
  • Banking and insurance (127 studies, N=3438)
  • Automotive (14 studies, N=1395)
  • eCommerce & retail (140 studies, N=6212)
  • Pharma & Healthcare (44 studies, N=1023)
  • Technology & Telecommunication, Internet & Media (52 studies, N=722)

As of February 2022

Example Data
Example Excel-Graph Pragmatics vs Hedonics Data

eye square compares your website with a wide benchmark of over 350 studies with interactive systems, your own test stimuli and the industry benchmark.

Examples:

  • Banking and insurance (127 studies, N=3438)
  • Automotive (14 studies, N=1395)
  • eCommerce & retail (140 studies, N=6212)
  • Pharma & Healthcare (44 studies, N=1023)
  • Technology & Telecommunication, Internet & Media (52 studies, N=722)

As of February 2022

Example Data
Example Excel-Graph Pragmatics vs Hedonics Data
eye square benefits
Benchmarking “Likeability” Reaction-time based measurement ProductREACT

The e2 ProductREACT is an implicit method that takes reaction times into account and measures the ‚gut feeling‘ and intuition of users: Is the evaluated site attractive, inspiring, and does it evoke trust?
Data evaluation is based on reaction times: How fast do users agree or disagree?

Example Data

Home 24 is evaluated most attractive and inspiring.

 

In terms of safety Saturn performs best with a score of 60, eBay weakest with 53 – probably due to various sellers.

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