The e² BRANDREACT is one of our most fascinating research tools. With this tool, implicit brand associations that would otherwise remain hidden become visible, because reaction time is the way to the gut feeling of the consumer.
His famous forebears such as the Implicit Association Test (Yale University) make him proud. In market research, BRANDREACT is the perfect solution to economically, quickly, and playfully measure gut feeling.
It depicts your brand and target audience reaction in 5 areas: joy, strength, safety, sustainability and sensuality.