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Brand Measurement

Brand & Media
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Brand Measurement
and Strategy

Unlocking implicit brand images

Mapping, Redesigning, Repositioning, and Introducing New Brands

Our brand measurement service offers a holistic approach to understanding and optimizing your brand’s performance. By incorporating implicit brand image analysis alongside traditional metrics like brand awareness and consideration, we provide unbiased insights into your brand’s emotional appeal. We also help you understand your brand’s positioning compared to competitors, offering strategic advice for brand redesign and crisis management. Additionally, we facilitate feedback from in-market customers for informed decision-making.

What you can expect
  • Get your results in 5 days
  • Standardized item battery with 5 major brand dimensions
  • Allocate your brand, your target group, your communication elements and the competition within the eye square implicit brand map
  • Benchmarks: The inclusive benchmarking provides a comparison with over 400 previous tests in 11 sectors

Brand Measurement
and Strategy

Unlocking implicit brand images

Mapping, Redesigning, Repositioning, and Introducing New Brands

Our brand measurement service offers a holistic approach to understanding and optimizing your brand’s performance. By incorporating implicit brand image analysis alongside traditional metrics like brand awareness and consideration, we provide unbiased insights into your brand’s emotional appeal. We also help you understand your brand’s positioning compared to competitors, offering strategic advice for brand redesign and crisis management. Additionally, we facilitate feedback from in-market customers for informed decision-making.

What you can expect
  • Get your results in 5 days
  • Standardized item battery with 5 major brand dimensions
  • Allocate your brand, your target group, your communication elements and the competition within the eye square implicit brand map
  • Benchmarks: The inclusive benchmarking provides a comparison with over 400 previous tests in 11 sectors
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Luxury Brands Case Study

Learn how luxury brands are distinguished in the minds of consumers. We applied reaction time measurement to find out how Dolce and Gabbana, Hugo Boss and Armani differ. The results show how the brands should employ a more precise marketing language to distinguish themselves further from each other.

square magenta to blue

Luxury Brands
Case Study

Learn how luxury brands are distinguished in the minds of consumers. We applied reaction time measurement to find out how Dolce and Gabbana, Hugo Boss and Armani differ. The results show how the brands should employ a more precise marketing language to distinguish themselves further from each other.

Brand Media Experience
Research Services
Brand Media Experience
Research Services
Get in Touch
Get in Touch

Stefan Schönherr

Vice President & Partner
Brand & Media Experience

 

Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com

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