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Brand Measurement

Brand & Media square magenta to blue A demonstration graphic showing the relationship between Balance, Potency and Stimulation of a brand A photo of a person using a Macbook with a BrandReact screen with the Yes or No question on if a brand was extraordinary

Brand Measurement
and Strategy

Unlocking implicit brand images

Mapping, Redesigning, Repositioning, and Introducing New Brands

Our brand measurement service offers a holistic approach to understanding and optimizing your brand’s performance. By incorporating implicit brand image analysis alongside traditional metrics like brand awareness and consideration, we provide unbiased insights into your brand’s emotional appeal. We also help you understand your brand’s positioning compared to competitors, offering strategic advice for brand redesign and crisis management. Additionally, we facilitate feedback from in-market customers for informed decision-making.

What you can expect
  • Get your results in 5 days
  • Standardized item battery with 5 major brand dimensions
  • Allocate your brand, your target group, your communication elements and the competition within the eye square implicit brand map
  • Benchmarks: The inclusive benchmarking provides a comparison with over 400 previous tests in 11 sectors

Brand Measurement
and Strategy

Unlocking implicit brand images

Mapping, Redesigning, Repositioning, and Introducing New Brands

Our brand measurement service offers a holistic approach to understanding and optimizing your brand’s performance. By incorporating implicit brand image analysis alongside traditional metrics like brand awareness and consideration, we provide unbiased insights into your brand’s emotional appeal. We also help you understand your brand’s positioning compared to competitors, offering strategic advice for brand redesign and crisis management. Additionally, we facilitate feedback from in-market customers for informed decision-making.

What you can expect
  • Get your results in 5 days
  • Standardized item battery with 5 major brand dimensions
  • Allocate your brand, your target group, your communication elements and the competition within the eye square implicit brand map
  • Benchmarks: The inclusive benchmarking provides a comparison with over 400 previous tests in 11 sectors
square magenta to blue

Luxury Brands Case Study

Learn how luxury brands are distinguished in the minds of consumers. We applied reaction time measurement to find out how Dolce and Gabbana, Hugo Boss and Armani differ. The results show how the brands should employ a more precise marketing language to distinguish themselves further from each other.

square magenta to blue

Luxury Brands
Case Study

Learn how luxury brands are distinguished in the minds of consumers. We applied reaction time measurement to find out how Dolce and Gabbana, Hugo Boss and Armani differ. The results show how the brands should employ a more precise marketing language to distinguish themselves further from each other.

Brand Media Experience
Research Services

Social Media Ad Testing

Social Media Ad Testing

Live In Context Testing of ads on Facebook, Instagram, and TikTok – static, video ads, Stories, Reels

Concept Testing

Concept Testing

Interviews and focus groups on early stage materials (storyboards, scribbles, animatics), plus survey validation

Online Video & TVC Ad Testing

Online Video & TVC Ad Testing

Live In Context Testing of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Implicit Ad Testing Deep Dive

Implicit Ad Testing Deep Dive

Eye tracking, emotion analysis, scene by scene decomposition and implicit measurements for all ad formats

Campaign Tracking

Campaign Tracking

Review campaign performance across all relevant consumer touchpoints and assets, with weekly surveys and dashboards

Brand Measurement and Strategy

Brand Measurement and Strategy

Understand the implicit brand image and map your brand and competitors, re-design, brand (re)positioning, new brand introduction

Media Benchmark

Media Benchmark

One of the largest benchmark databases on audience behavior across a wide range of media touchpoints

Media Ethnography

Media Ethnography

Large scale media consumption studies, audience behavior, reception patterns, multi-screening, in Home, eye tracking, GSR, emotion detection

Media Platform Comparison

Media Platform Comparison

Compare media channels and ad formats to efficiently manage media spendings – validate your media plan, determine cost x efficiency ratios
Brand Media Experience
Research Services

Social Media Ad Testing

Social Media Ad Testing

Live In Context Testing of ads on Facebook, Instagram, and TikTok – static, video ads, Stories, Reels

Concept Testing

Concept Testing

Interviews and focus groups on early stage materials (storyboards, scribbles, animatics), plus survey validation

Online Video & TVC Ad Testing

Online Video & TVC Ad Testing

Live In Context Testing of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Implicit Ad Testing Deep Dive

Implicit Ad Testing Deep Dive

Eye tracking, emotion analysis, scene by scene decomposition and implicit measurements for all ad formats

Campaign Tracking

Campaign Tracking

Review campaign performance across all relevant consumer touchpoints and assets, with weekly surveys and dashboards

Brand Measurement and Strategy

Brand Measurement and Strategy

Understand the implicit brand image and map your brand and competitors, re-design, brand (re)positioning, new brand introduction

Media Benchmark

Media Benchmark

One of the largest benchmark databases on audience behavior across a wide range of media touchpoints

Media Ethnography

Media Ethnography

Large scale media consumption studies, audience behavior, reception patterns, multi-screening, in Home, eye tracking, GSR, emotion detection

Media Platform Comparison

Media Platform Comparison

Compare media channels and ad formats to efficiently manage media spendings – validate your media plan, determine cost x efficiency ratios
Get in Touch
Get in Touch

Stefan Schönherr

Vice President & Partner
Brand & Media Experience

 

Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com

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