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Implicit Ad Testing
Deep Dive

Brand & Media
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Implicit Ad Testing
Deep Dive

Measurements for all ad formats

eye tracking, emotion analysis, scene by scene decomposition and implicit measurements

Our service provides a sophisticated suite of measuring options aimed at increasing the efficacy of your online video or television advertising. We specialize in scene-by-scene analysis, which involves optimizing every part of your content for maximum impact. We provide insights into the in-the-moment processes that lead to emotional responses to your advertisements by utilizing technologies such as eye tracking, emotion coding, and physiological activation (GSR).

Our experience includes honing storytelling, drama, and overall emotional impact to ensure your marketing message leaves a lasting impression. We can optimize pack shots and written pieces inside your spot, ensuring that every detail contributes to your campaign’s success. Whether we use cutting-edge webcam-based eye tracking or hardware-based eye tracking in the lab, we provide precise and actionable data to help you take your advertising to the next level.

What you can expect
  • Get your management ready powerpoint report in 2 weeks
  • Scene-by-scene analysis for attention patterns and emotional responses included
  • Detailed recommendations for psychology-based optimizations and with regards to digital video assets
  • Benchmarks: the inclusive benchmarking provides a comparison with over 500 previous tests in 11 sectors

Implicit Ad Testing
Deep Dive

Measurements for all ad formats

eye tracking, emotion analysis, scene by scene decomposition and implicit measurements

Our service provides a sophisticated suite of measuring options aimed at increasing the efficacy of your online video or television advertising. We specialize in scene-by-scene analysis, which involves optimizing every part of your content for maximum impact. We provide insights into the in-the-moment processes that lead to emotional responses to your advertisements by utilizing technologies such as eye tracking, emotion coding, and physiological activation (GSR).

Our experience includes honing storytelling, drama, and overall emotional impact to ensure your marketing message leaves a lasting impression. We can optimize pack shots and written pieces inside your spot, ensuring that every detail contributes to your campaign’s success. Whether we use cutting-edge webcam-based eye tracking or hardware-based eye tracking in the lab, we provide precise and actionable data to help you take your advertising to the next level.

What you can expect
  • Get your management ready powerpoint report in 2 weeks
  • Scene-by-scene analysis for attention patterns and emotional responses included
  • Detailed recommendations for psychology-based optimizations and with regards to digital video assets
  • Benchmarks: the inclusive benchmarking provides a comparison with over 500 previous tests in 11 sectors
square magenta to blue

McDonald`s Case Study

eye square utilized deep dive methods to help a commerce service industry client choose between two TV commercials. Benchmarking was used to demonstrate campaign quality, revealing the superior version based on emotion, attention, and ad impact KPIs.

A photo of a McDonalds at night with two slides from the McDonald's white paper overlaid on top
square magenta to blue

McDonald`s Case Study

eye square utilized deep dive methods to help a commerce service industry client choose between two TV commercials. Benchmarking was used to demonstrate campaign quality, revealing the superior version based on emotion, attention, and ad impact KPIs.

bullit element

Brand Media Experience
Pillars of Research

Live In Context Testing of ads on Facebook, Instagram, and TikTok – static, video ads, Stories, Reels

Understand the implicit brand image and map your brand and competitors, re-design, brand (re)positioning, new brand introduction

Interviews and focus groups on early stage materials (storyboards, scribbles, animatics), plus survey validation

Live In Context Testing of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Review campaign performance across all relevant consumer touchpoints and assets, with weekly surveys and dashboards

Eye tracking, emotion analysis, scene by scene decomposition and implicit measurements for all ad formats

One of the largest benchmark databases on audience behavior across a wide range of media touchpoints

Large scale media consumption studies, audience behavior, reception patterns, multi-screening, in Home, eye tracking, GSR, emotion detection

Compare media channels and ad formats to efficiently manage media spendings – validate your media plan, determine cost x efficiency ratios

Tools

Linking ad contact to ECommerce sales activation, measuring real behavior on all important ecomm shops

Super fast, InContext ad pretesting with DIY features and dashboard reporting

Get in Touch

Stefan Schönherr

Vice President & Partner
Brand & Media Experience

 

Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com

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