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Media
Platform Comparison

Brand & Media Find the best platform for your media spend
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Media
Platform Comparison

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Media Platform Comparison

Optimizing Media Spend

Efficiently Managing Media Channels and Ad Formats for Cost-Efficiency Validation

Maximize the efficiency of your media spending with our comprehensive tools and analysis. Our Media Platform Comparison service helps you make informed decisions about allocating your budgets between YouTube and social media platforms. Using a standardized set of KPIs, we carefully measure the performance of your ads across various platforms and formats, ensuring fair and accurate comparisons. Test different media plan scenarios to optimize contact frequency and cross-media combinations for maximum impact. Bid farewell to idiosyncratic reports from brand lift studies within walled gardens—we offer full transparency through a comparable KPI setup across platforms and formats, enabling you to confidently manage your media spend.

What you can expect
  • eye square reports contain insights about the ad contact quality (attention & engagement) as well as ad effectiveness KPIs
  • Media Platforms and Channels are ranked for different marketing targets
  • Media benchmarks complement study results and provide a deep understanding of perception and effect patterns of the media platforms

Media Platform Comparison

Optimizing Media Spend

Efficiently Managing Media Channels and Ad Formats for Cost-Efficiency Validation

Maximize the efficiency of your media spending with our comprehensive tools and analysis. Our Media Platform Comparison service helps you make informed decisions about allocating your budgets between YouTube and social media platforms. Using a standardized set of KPIs, we carefully measure the performance of your ads across various platforms and formats, ensuring fair and accurate comparisons. Test different media plan scenarios to optimize contact frequency and cross-media combinations for maximum impact. Bid farewell to idiosyncratic reports from brand lift studies within walled gardens—we offer full transparency through a comparable KPI setup across platforms and formats, enabling you to confidently manage your media spend.

What you can expect
  • eye square reports contain insights about the ad contact quality (attention & engagement) as well as ad effectiveness KPIs
  • Media Platforms and Channels are ranked for different marketing targets
  • Media benchmarks complement study results and provide a deep understanding of perception and effect patterns of the media platforms
square magenta to blue

Decoding Digital Video Environments Case Study

eye square partnered with Realeyes to analyze attention and branding performance of different online video formats with more than 16,000 data points. The study identified three distinct groups of online video formats: InStream, short form, and in-feed video ads- all of them convert viewers differently with important consequences for creative design.

The Decoding Digital Video Environments white paper cover with a photo of a girl looking at her phone along with the eye square, Meta, Realeyes, and Bill Harvey logos
square magenta to blue

Decoding Digital Video Environments
Case Study

eye square partnered with Realeyes to analyze attention and branding performance of different online video formats with more than 16,000 data points. The study identified three distinct groups of online video formats: InStream, short form, and in-feed video ads- all of them convert viewers differently with important consequences for creative design.

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Brand Media Experience
Pillars of Research

Live In Context Testing of ads on Facebook, Instagram, and TikTok – static, video ads, Stories, Reels

Understand the implicit brand image and map your brand and competitors, re-design, brand (re)positioning, new brand introduction

Interviews and focus groups on early stage materials (storyboards, scribbles, animatics), plus survey validation

Live In Context Testing of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Review campaign performance across all relevant consumer touchpoints and assets, with weekly surveys and dashboards

Eye tracking, emotion analysis, scene by scene decomposition and implicit measurements for all ad formats

One of the largest benchmark databases on audience behavior across a wide range of media touchpoints

Large scale media consumption studies, audience behavior, reception patterns, multi-screening, in Home, eye tracking, GSR, emotion detection

Compare media channels and ad formats to efficiently manage media spendings – validate your media plan, determine cost x efficiency ratios

Tools

Linking ad contact to ECommerce sales activation, measuring real behavior on all important ecomm shops

Super fast, InContext ad pretesting with DIY features and dashboard reporting

Get in Touch

Stefan Schönherr

Vice President & Partner
Brand & Media Experience

 

Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com

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