DIGITAL SHOPPER INSIGHTS
3 RESEARCH TOOLS THAT HELP TO UNDERSTAND CUSTOMER BEHAVIOR
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UNDERSTANDING THE
DIGITAL PATH TO PURCHASE
- Discover how shoppers search and find your products
- Optimize online category management
- Learn where the prime real estate is on a retailer’s site
- Optimize marketing spend
- Ensure visibility of your products
- Understand emotional engagement
- Maintain thought leadership and control the direction of conversation with retailers
- Run experiments to understand the impact of alterations to pack shots, promotions and product descriptions on live e-commerce sites
3 DIGITAL SHOPPER SOLUTIONS
FOR DESKTOP AND MOBILE
Understand your shopper’s behavior across all digital touchpoints. Ideal to understand, where shoppers start their journeys, and what sites they visit while browsing, searching or shopping.
Compare the experience of shopping your products with those of your competitors. Understand how a category is perceived and how the eCom platform is used.
ONLINE CONTENT EXPERIMENT
Run through multiple research scenarios on real eCom platforms by replacing pack images and banners before going to the retailer with evidence to support your desired changes.
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