Web-Seminars | Market Research | eye square
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eye square Web-Seminar Archive

Have you missed a web-seminar session? No problem! You can find all recordings below.

Are you looking for a different topic? Or do you have questions about our products, studies or web-seminars? Contact us!

Upcoming web-seminars

We are currently planning new web-seminars for you. Stay up to date!

Webinar Series “Neo Normality”


​​​​We are excited to invite you to our new webinar series with various speakers and formats continuing through May and June 2020. We assume that about half of the changes we have seen might endure the resurgence from the crisis, with some 20% of people adopting radical new outlooks and ways of business and consumption. Let’s explore these changes and possible scenarios together in the coming weeks. To make neo normality a better normality for us all.


In our upcoming series of webinars, seminars, and interviews, we will introduce you to leading research experts from various fields, ranging from market researchers to university scholars, to discuss what they see as the most prevalent trends in terms of media, user and human experience in the times of NEO NORMALITY.

Please sign up for our webinar series

“Neo Normality”

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Recordings of past web-seminars

Human Experience Research: Why attention AI needs human input


At this year’s AUDIENCEXSCIENCE 2024 conference, Dr. Matthias Rothensee and Stefan Schönherr will provide insights on the topic of “Human Experience – Why Attention AI Needs Human Input”. And reveal why the input of real human data into ML models of human attention is important.

“Mapping the Impact: When, How and Why TV Commercials work best”


Are you interested to see how different commercials work in different TV usage scenarios? In the “Mapping the Impact: When, How and Why Tv-Commercials Work Best” presentation, our colleagues Jeff Bander and Marvin Vogt will present the key findings of a comprehensive study conducted together with Screenforce at AUDIENCExSCIENCE. The study’s main observation is that there is a significant correlation between usage situation, spot reactions and advertising impact. Learn more about these observations in the free recording.

Accelerating E-Commerce Excellence: The Test & Learn Imperative


In the 5th webinar of the “Agile Insights Tools” webinar series, the experts Dr. Frank Buckler (supra.tools) and Sven Diekmann (eyesquare) dive into the world of e-commerce and discuss core strategies to accelerate e-commerce excellence through a continuous test and learn cycle.

Do you want to know how to adapt to the rapidly evolving market through test and learn approaches? Then this webinar episode is for you. Watch the full presentation here!

Web Seminar “Beyond Surveys: Understanding Social Ads in its Real Context”


Would you like to know how to measure your customers’ implicit reactions to your products or advertising? Then watch the recording of a free webinar eye square in collaboration with supra.tools held, where we introduced our audience to our innovative method, Implicit InContext Express. In this webinar, you will learn how Implicit InContext Express works, the benefits it offers, and how you can use it for your own market research projects. The webinar will be led by our Implicit research expert Stefan Schönherr together with Dr. Frank Buckler, who will also be happy to answer any questions. Discover how Implicit InContext Express can help you dive deeper into your customers’ subconscious by watching the 4th webinar of the “Agile Insights Tools” webinar series.

Meaningful Attention VS Empty Behaviors: How to implement a new impact-focused paradigm


Don’t miss out on the 3rd webinar of the “Agile Insights Tools” webinar series as Philipp Reiter together with dr. Frank Buckler delve into the complex world of consumer behaviors in the context of online marketing. In the data-driven digital era, identifying and interpreting the most relevant consumer signals can be challenging for marketers. Not every click or visit translates into meaningful consumer attention, and not all engagements lead to genuine impact. Understanding the distinction between ’empty’ behaviors and ‘meaningful’ attention can significantly improve your marketing effectiveness.

Testing Online Ads in the Natural Advertising Environment


Dive into the future of ad testing with our concise and informative webinar, focusing on eye square’s pioneering solution – InContext. Traditional ad testing methods often fail to mirror the dynamic online advertising environment. To overcome this, eye square together with supra.tools have introduced the audience to the innovative world of InContext, a tool designed for testing ads within their natural digital habitat. Eye square’s expert Florian Passlick together with dr. Frank Buckler talk about how InContext Testing allows panel users to browse and use media as they normally would, while we test out new ad campaigns in their natural media platform environment. Ads can have vastly different effects depending on their surroundings. Discover what InContext Testing can help you with by watching the 2nd webinar of the “Agile Insights Tools” webinar series.

Web Seminar “Reinventing Price Research with Implicit Price Intelligence”


eye square’s CEO and founder Michael Schiessl together with dr. Frank Buckler start a series of webinars called “Agile Insights Tools”. In the first webinar the topic is “Reinventing Price Research with Implicit Price Intelligence”. Delve into a discussion about how pricing research is perceived to be complicated for a reason. They both want to shed light on a new technology that is fundamentally changing pricing research. Applying Neuroscience and AI provides high validity and enables a super simple setup, fast turn-around, and low overall cost. Such tech is enabling a democratization of pricing research. Watch the webinar now!

Web Seminar “Meaningful Attention: The Link between Contact Quality and Effectiveness”

Eye square, in partnership with media researcher Dirk Engel, presents recent findings on measuring contact quality in the US and Australia and its implications for German media research.

Discussions center around the concept of “attention,” reflecting the quality of contact in advertising and media. Join Dirk Engel’s online lecture, “Meaningful Attention: The Connection between Contact Quality and Effectiveness,” for a critical review of methods utilizing contact quality for media planning and insights into successful digital communication strategies.

Meaningful Attention – and how the machine helps (and fools) us


In today’s digital world, competition for attention has become a critical success factor. But the quality of the attention is particularly important, according to Garrit Güldenpfennig and Dr. Friedrich Jacobi.

But why that mere attention is not enough? If you want to know the answer watch the recording of the webinar.

Meaningful Attention: a short history of attention

This first Screenforce expert forum deals with the value of attention for the perception and impact of advertising.
More and more media offerings are being perceived by users on more and more devices, both at home and on the way. With this development, the contemporary marketing has the task to win the competition for the viewers’ attention.

In their expert talk, eye square Brand and Media experts Dr. Matthias Rothensee and Stefan Schönherr look back at the history of attention research and explain the connections between impact and attention and the concept of “meaningful attention.”

What users expect from online stores: e-commerce in 2023

The expectations of online shoppers are rising more and more. The reason for this is the exponential growth of e-commerce over the past few years. But what do e-commerce shoppers expect in 2023? In the webinar “What users expect from online stores: e-commerce in 2023”, the results of an extensive survey of 400 people will be addressed and provide a deep insight into the e-commerce world.
Exceed your customers’ expectations by learning the first steps to identify and optimize the critical stages of your online shopping experience in this webinar.

Games are the Future of Advertising

Dive into the world of computer games! In his webinar, you can join Krzysztof Kania to dive into the universe of PC games, which has been around for almost 50 years. Krzysztof will explain why they are still considered the future of advertising and what the road ahead will look like. We will take a look back at the history of in-game advertising over the last 50 years and analyze the multiple rise and fall of the industry.


We will discuss technological advancement as a major focus in the context of expectations of gamers, developers and advertisers from the 1970s to the current decade. Recent advances in the world of mobile gaming have resulted in a completely different advertising reality than could have been imagined a decade ago, and yet an incredible increase in industry revenue. This phenomenon will be discussed in depth.

Turning Digital Insights into Action



As omni-shopping becomes the norm, how can FMCG companies and retailers find ways to compensate for the impulse sales that are lost when customers shop online? In a joint webinar, our eCommerce experts explained how Mars Wrigley is using insights and experimentation to engage with retail partners and expand its categories online. Did you miss the webinar? Watch the webinar recording here:

Fast, Bold, Beautiful – The Key to Ad Success on Social Media

Instagram, Facebook, TikTok, and YouTube are the advertising environment of the present. While it feels like the success of ads on these platforms may be based on the roll of a dice, the reality is successful advertisements are the results of a good creation.


Based on the outcomes of eye square’s new, comprehensive smartphone eye-tracking study “Fast, bold, beautiful” you’ll learn in the webinar with Jeff Bander, CRO U.S.A. at eye square:


How long are video ads on Facebook, Instagram, and YouTube viewed?
What does a successful advertising creation on smartphones look like?
What are the winners of our study doing right?

The tragic disconnection between psychology and market research


Is market research, which likes to promise its clients real “insights”, much too far removed from psychology, the discipline that scientifically researches precisely this experience and behavior of people” ? Are the methods of market research too superficial and the interpretations too naive? Or is it even based on “false” psychology, using outdated theories and research methods?


Prof. Gabriele Naderer from Pforzheim University, Florian Klaus from K+A Brand Research, Michael Schießl, CEO of eye square, will discuss the current state of market research.

Mental Health Apps – How to motivate users to regularly use


Even before Covid, demand for digital mental health services was growing significantly—a trend that was only reinforced by the pandemic.

In collaboration with MindDoc, a leader in the mental health app market, we used a “mixed-methods approach” to investigate users’ interactive behavior. The study included qualitative UX interviews, ethnographic diary phases, and quantitative in-app surveys.

Social Media Ads Go Shopping – Measuring Ad Success by E-com Performance


In this Quirk Media webinar, Jeff Bander, CRO US, explains how the eye square Ad-to-Cart (A2C) Test Suite works. With this test suite, you can successfully increase the performance of your advertising.

The webinar will show you how A2C works and what you can learn from live in-context testing about the performance of your social media ad creative.


Beautiful, True, and Good – Perception in UX and eCommerce as  Beginning of the Digital Relationship


Michael Schießl, media psychologist and CEO of eye square, sees the perception of beautiful moments as a new starting point for successful relationships in the digital world. In this web seminar, he explains the connection between prevailing time windows and iconic, implicit patterns.

In this recording, you learn about the perception data of System 0 (the eye square Media Attention Benchmark) and the implicit data in System 1 (from the eye square UX Benchmark). Understand how data help to design beautiful moments and successful relationships.

Powerful Combination: InContext Technology and Smartphone Eye-Tracking


The synergy of smartphone eye-tracking and in-context research environments enables researchers to combine fast quantitative testing and in-depth answers. The standardized experimental approach from eye square provides the ideal setting for large-scale eye-tracking research.

This allows for identifying the drivers of success for a product or creation. In this session, Jeff Bander and Philipp Reiter explore how eye-tracking can be brought to the next level with the right research environments.

event neu

eCommerce Success – Customer and User Experience Research Insights


In our second eye square event, our UX & eCommerce experts and guests discussed and showed the latest methods and research insights in customer experience research. This time, we had Kirstin Driemeier (Senior Market Research Manager, ABOUT YOU), Dominik Unser-Nad, Florian Passlick, and Felix Metger (eye square experts) among our speakers.

Discover a wide range of insights, interviews, and presentations!

Reaching Young Customers: How Engagement with Video Drives Advertising Success on TikTok


How can a modern lifestyle brand approach young audiences with video? Which media channels are more effective? And how does viewer engagement relate to ad effectiveness?

This presentation by Dr. Matthias Rothensee and Jeff Bander shows results from a case study about a novel product category using eye square’s InContext Testing platform to test ads in social media channels. They compare how young consumers (aged 18-29) react to a classic pre-roll on YouTube vs. an influencer post on TikTok.

Generating E-Commerce Insights – The New Joy of Experimenting


In his webinar, Felix Metger introduces a technology that allows market researchers to experiment in a closed “e-commerce sandbox” – in a fully controlled testing environment. By combining behavioral and survey data in a single source dataset, A/B testing provides the insights that are otherwise hidden to the industry.


Information about the customer’s experience at the digital point of sale is generated before launch. Marketing teams thus have the opportunity to influence purchase decisions to ensure product and brand success on e-commerce platforms.

“Our Heads and Hearts”: How Understanding Emotional Responses Helps Brands Support Vaccination Efforts


Is emotional messaging any more effective in influencing skeptical viewers? eye square and Affectiva deep dive into the results of new research looking at what role brands can play in leading the COVID-19 vaccination efforts and how they might tailor their messaging to the context in which the advertising is shown.


In the study, the emotional analysis is enhanced by typical key metrics on advertising effectiveness. It also includes a detailed investigation on implicit brand images using eye square’s BrandReact.

Shopping behavior as the new advertising currency


The trend towards marketing e-commerce platforms on social media channels has continued to grow. But how do advertising contacts affect actual buying behavior on e-commerce platforms? With Amazon as the advertising and sales world, eye square is the first to correlate the effect of a campaign contact directly with behavior in the online store and measure user reactions at the individual stations in the shopping funnel.


In the new web seminar, Stefan Schönherr (Unit Lead Brand and Media) and Lisa Neumann (Research Consultant Brand & Media) analyze successful social media creations that bring more attention to the advertised product in the Amazon product overview and explain how YouTube and Instagram ads differ.

System 0 is the key to success with systems 1 & 2 – See The Experience – Human Insight Technologies


In the scientific community, people most often distinguish only between sys1 and sys2, and consequently have to put PERCEPTION into one of the buckets, then of course sys1 would be more suitable than sys2. But our unique claim is that there is a third system, independent of the two, which is system 0 that captures the pure physical-neurological perception. In this webinar, Ephraim Jeff Bander will show how we can make use of our knowledge on system 0 for ad testing in the natural environment. Here, respondents are not aware of ads being tested and implicit consumer response and explicit behavior are recorded.

Perception and shopper behavior: How to make in-store communication a success


Christian Göldner explains the openness of buyers to in-store communication through the eye square receptivity model. The model helps to understand buyer perception and behavior from a psychological point of view during the different phases of the In-Store Shopper Journey. It also shows when shoppers are receptive to and what kind of communication. In addition to general insights and best practices, we are offering a quick online test for in-store materials. Register now- we look forward to meeting you!


03.11.2020 | 11 am | Christian Göldner | 40 Minutes

eye square @ Woche der Marktforschung


Together with many industry representatives, the “Week of Market Research” (in german: Woche der Marktforschung – WdM) starts on October 5th. Discover the new online festival of the industry, presented by marktforschung.de. Join Stefan Schönherr and Lisa Neumann for their Ad-to-Store Effect web-seminar, have a discussion with Julia Dr. Nitschke and Dominik Unser-Nad about UX Remote Methods, and learn about automated ad pretests in a tool pitch!

Register for free and meet us virtually at our online events during the Woche der Markforschung:

The UX Quick Test: how online benchmarking efficiently reveals strengths and weaknesses of apps and websites (held in German)


In our web seminar we will deal with efficient and fast possibilities of UX measurement. Does the web presence or app look attractive and inspiring to new and established users? What are the strengths and weaknesses compared to the competition? Carina de López will present insights from our UX Online Benchmarking, which show that the implicit first impression is decisive. Get updates about the eCommerce, insurance, and travel industries!
Register now, we are looking forward to meeting you!

System 0: Perception & Eye-Tracking (Web-Seminar in German)


With System 0 we will introduce the model of perception that goes beyond implicit and explicit explanations. For this purpose, we at eye square reanalyzed the extensive attention data collected over the last ten years. The moment of attention is basically pure perception (SYSTEM 0) – i.e. neither cognitive nor implicit/emotional centers are hit. However, its receptive quality can still help you to build longer relationships. Philipp Reiter and Michelle Pia Grätsch explain how you can build your brand story from this short but valuable moment of attention.

eCom Effects: From Ad Contact into the Shopping Cart


How do advertising contacts affect the actual buying behavior on eCommerce platforms? Using Amazon as the ultimate advertising and sales platform, eye square correlates the effect of a campaign contact directly with the behavior of shoppers in an online shop for the first time. Learn how a successful social media creation needs be to attract attention in the Amazon product overview, how YouTube and Instagram Ads differ in terms of their purchase activation on Amazon, and which Instagram ads lead to the most clicks on Amazon.

In Context Research: How digital tools ensure success in eCommerce and social media


In this web-seminar, Carina de Lopez and Felix Metger took a close look at digital touchpoints and use three case studies to explain what successful product and brand communication can look like. Especially in times of crisis, a deeper understanding of different e-commerce online tools can help to align products, shops and communication with the changed consumer perception – until we hopefully soon reach new normality.

UX Research in Times of Corona: How do remote methods perform?


An exchange on the experiences, tools and learnings with eye square (Dr. Julia Nitschke, Director Digital & Consulting and Dominik Unser-Nad, UX Research Consultant) and the Techniker Krankenkasse (Meike Koldorf, User Experience & Product Design and Christopher Gollnow, Brand and Marketing)
After having conducted all UX tests exclusively remotely over the last two months, we will discuss the advantages and disadvantages in comparison to tests in the lab.

Navigating to Normality? How Germans live with the Coronavirus in May


How are German citizens working their way through their third month of crisis? Julian Seuffert and Matthias Rothensee present results from the third wave of eye square’s implicit Corona study series. They show, how German people struggle to interpret the situation, striking a balance between ignorance and fear.

“Rising from Crisis – Scenarios and Foresight beyond Corona”


In the opening session of our series on the new normality CEO Michael Schiessl hosted two experts from the field of foresighting and crisis management while guiding us through eye square’s unique 4-phase-crisis-model. Willi Schroll (strategiclabs.de) is doing future studies and foresight since 1995. Jan-Philipp Görtz (eye square) was long-time Director for International Affairs at Lufthansa.



At eye square we have gathered and re-analyzed our tremendous treasure of attention data over the last decade. With system0 we will introduce the perception model that goes beyond implicit and explicit explanations.

Before the crisis struck, we had just finished and published groundbreaking research on how people perceive visual information. The astonishing result: You have 2.5 seconds to make an impact. This kind of insight is even more true in times of crisis as people’s attention becomes even more fragmented – yet focused in small bursts. You can make those seconds count.



Carina de Lopez guides you through this session with a focus on digital relations and activations in e-commerce. Three of our latest developments of technological research methods will be presented with example case studies from each field:


Instagram – Ad Effects on eCom

eCom A/B test – Digital shopper optimization.

UX Online Benchmarking



Main Learning from studies conducted by Telekom or Shell will be introduced and our own findings of the three main research projects on Corona be presented. To make this knowledge available to the public, we have created the Corona Experience Center – an open platform designed to help decision-makers and the media in times of crisis. Here, we regularly publish new study results on the perception, reactions and behavior of the population during the Coronavirus crisis.

CORONA WEB-SEMINAR SERIES: (1) Introduction “Relations in times of Corona”


Michael Schießl introduces the upcoming topics and speakers and dicusses the psychological perspective of human experience in general and also during the ongoing crisis.



In the web-seminar, CEO Michael Schießl focuses on the connections between perception and ad effect. His presentation shows results of the extensive meta-analysis, consisting of 320 studies with over 340,000 participants. He introduces the underlying methods InContext and eye tracking and presents implications for advertisers.



Take a new approach to predict shopping behavior and strengthen your research through the use of behavioral metrics pulled from free exploration browsing. This web-seminar with Jeff (Ephraim) Bander und Gareth Tuck will cover the direct impact of in-feed ads from brands like Nike, Bose, and L’Oréal on the e-commerce shopping experience.




In this web-seminar, CTO Andreas Thölke presents eye square’s In Context Platform – an insightful, authentic and at the same time secure and panel-friendly experimental environment for determining touch point experience. In Context Testing enables valid product and advertising tests in popular environments such as Amazon, Hulu, Instagram, Facebook and Youtube.



In the web-seminar with Carina de López (Unit Lead User Experience Research) you will discover the limits of rationality and gain insights into best practices and use cases of implicit UX research in the automotive industry. The web-seminar was originally presented at ScaleUp360 Car HMI by we.CONECT Global Leaders GmbH. Recording and materials are in English.



In this web-seminar, Senior Research Consultant Christian Göldner presents insights and best practices on in-store marketing materials. With the Receptivity Model we lead through the In Store Journey and show when shoppers are open for certain communication offers. Using vivid examples, important guidelines for optimal display design will be conveyed.



In the web-seminar with Carolin Gräfe it is all about the current hotspots of our digital lives – smartphones and social media. We present insights from our user and social media research on mobile personas and advertising impact cases of campaigns on Facebook, YouTube, Instagram and Snapchat. We will also give current insights into our media benchmark on advertising perception!

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