Andreas Thölke is CTO and Team Lead for Software Development at eye square.
The R&D Unit at eye square develops software solutions for measuring advertisement impact, customer behaviour and neuromarketing. Andreas Thölke studied psychology, philosophy and music at TU Berlin and at Humboldt University, Berlin.
Expert in eye tracking and neuromarketing
Developed the eye square Visualizer Implicit System for integrated assessment of eye tracking, attention tracking, skin response measurement and shopping behaviour
Andreas Thölke is particularly concerned with the measurement and optimisation of marketing campaigns via campaign simulation and observational data analysis
Cross-media marketing intelligence
Model supported analysis