Emotions do not only manifest themselves in our facial expressions. Activation levels – our mental state indicating stress, relexation or boredom – can be best measured through skin conductance.
We all know the feeling of a stunning chase in a film or when we are being confronted with malfunctioning form on a website. These events can make our hearts skip: sometimes in a positive way, but sometimes also negatively.
Activation can help us understand which parts of a television programme captivate viewers and which parts do not. When consumers are in a state of optimal activation, they understand and process your advertising messages much better than when they are bored or overactivated.
The second-by-second analysis of skin conductance of our participants helps you create appealing content and optimize dramaturgical elements for your customers.