eye square has one of the world’s largest benchmark databases on user behavior at various media touchpoints. 320 studies with a total of over 340,000 participants have been examined.
Within numerous global studies, we continuously collect a large number of standardized parameters. In addition to the classic advertising effects such as awareness (memory), image, impact, the advertising contact itself and the evaluation of the creation are also in focus of eye square research.
Whether TV ad, print ad, video ad or online banner – we compare the performance of your touchpoints with that of your competitors and thus identify optimization potential.
We also have the ability to filter our benchmarks by industries such as banking and insurance, automotive, telecommunications, etc. to create a more realistic picture and provide more accurate insights.