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Participants Ads 3206 Social media in-feed ads 8,962

Media
Benchmark

Brand & Media 340,000 5312 Mobile Facebook, Instagram, TikTok and more 844 TVC
507 Print ads 3501 Video 1298 Youtube 1698 Online banner 160 OOH posters
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Media Benchmark

Unlocking Insights

Extensive Benchmark Database on Audience Behavior Across Media Touchpoints

Gain valuable insights with custom readouts from our extensive benchmark database on consumer behavior in online marketing worldwide. Answer your fundamental research questions by comparing different formats, industries, or markets to understand trends in audience behavior and ad effectiveness data. Use our benchmarks to assess your historical test data against our wide-ranging repository of previous eye square tests. Alternatively, harness the results of your testing series to create a custom benchmark, providing precise comparisons between your current ad campaign and past iterations.

What you can expect
  • Get your results in 4 days
  • Standardized Excel or Dashboards outputs are provided
  • The inclusive benchmarking provides a comparison with over 3000 ads for more than 20 relevant media channels, platforms and formats
  • Benchmarks includes parameters like attention, emotional response, recall, impact on brand and sales activation

Media Benchmark

Unlocking Insights

Extensive Benchmark Database on Audience Behavior Across Media Touchpoints

Gain valuable insights with custom readouts from our extensive benchmark database on consumer behavior in online marketing worldwide. Answer your fundamental research questions by comparing different formats, industries, or markets to understand trends in audience behavior and ad effectiveness data. Use our benchmarks to assess your historical test data against our wide-ranging repository of previous eye square tests. Alternatively, harness the results of your testing series to create a custom benchmark, providing precise comparisons between your current ad campaign and past iterations.

What you can expect
  • Get your results in 4 days
  • Standardized Excel or Dashboards outputs are provided
  • The inclusive benchmarking provides a comparison with over 3000 ads for more than 20 relevant media channels, platforms and formats
  • Benchmarks includes parameters like attention, emotional response, recall, impact on brand and sales activation
square magenta to blue

Fast, Bold and Beautiful Case Study

This comprehensive smartphone-eye-tracking study shows, how long Facebook, Instagram, and YouTube video ads are really being watched, and what it looks like to create a successful smartphone ad. While it may seem like the success of advertising on these platforms can be based on rolling the dice, the reality is that successful advertising is the result of good creativity. Discover the details in-depth below!

square magenta to blue

Fast, Bold and Beautiful
Case Study

This comprehensive smartphone-eye-tracking study shows, how long Facebook, Instagram, and YouTube video ads are really being watched, and what it looks like to create a successful smartphone ad. While it may seem like the success of advertising on these platforms can be based on rolling the dice, the reality is that successful advertising is the result of good creativity. Discover the details in-depth below!

bullit element

Brand Media Experience
Pillars of Research

Live, InContext testing of ads on Facebook, Instagram, and TikTok – static, video ads, stories, reels

Understand the implicit brand image and map your brand and competitors, re-design, brand (re)positioning, new brand introduction

Interviews and focus groups on early stage materials (storyboards, scribbles, animatics), plus survey validation

Live In Context Testing of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Review campaign performance across all relevant consumer touchpoints and assets, with weekly surveys and dashboards

Eye tracking, emotion analysis, scene by scene decomposition and implicit measurements for all ad formats

One of the largest benchmark databases on audience behavior across a wide range of media touchpoints

Compare media channels and ad formats to efficiently manage media spendings – validate your media plan, determine cost x efficiency ratios

Large scale media consumption studies, audience behavior, reception patterns, multi-screening, in Home, eye tracking, GSR, emotion detection

Tools

Linking ad contact to ECommerce sales activation, measuring real behavior on all important ecomm shops

Super fast In Context ad pretesting with DIY features and dashboard reporting

Get in Touch

Stefan Schönherr

Vice President & Partner
Brand & Media Experience

 

Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com

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