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Concept
Testing

Brand & Media
square magenta to blue An azure and magenta lined rectangle with rounded edges A tv screen with three boxes drawn with navy blue line art with a white fill a group of 6 simplified figures (similar to stick figures) done with thin, navy blue line art with a white fill A clipboard with a list represented as boxes and rectangles drawn in thin navy line art with a white fill A lightbulb drawn with thin navy blue line art with a white fill A gradient-filled arrow (azure to magenta at 45 degrees)

Concept Testing

Interviews and focus groups on early stage materials

storyboards, scribbles, animatics, plus survey validation

Our concept testing capabilities refine advertising campaigns from inception, testing early-stage prototypes with methods like scribbles, mood boards, or animatics. We offer specific benchmark comparisons and employ both qualitative and quantitative techniques to optimize marketing material. By understanding audience preferences, we guide message adaptation, saving production costs and ensuring executed creative copy captivates effectively.

What you can expect
  • Get your results in 2 weeks
  • Combination of qualitative and quantitative insights
  • In Context Testing of mood boards, storyboards and animatics
  • Spontaneous emotional responses included via reaction time based measurement and facial coding
  • Analysis of the material in all systems of the neurosemiotic model of human experience – perception, emotion, cognition

Concept Testing

Interviews and focus groups on early stage materials

storyboards, scribbles, animatics, plus survey validation

Our concept testing capabilities refine advertising campaigns from inception, testing early-stage prototypes with methods like scribbles, mood boards, or animatics. We offer specific benchmark comparisons and employ both qualitative and quantitative techniques to optimize marketing material. By understanding audience preferences, we guide message adaptation, saving production costs and ensuring executed creative copy captivates effectively.

What you can expect
  • Get your results in 2 weeks
  • Combination of qualitative and quantitative insights
  • In Context Testing of mood boards, storyboards and animatics
  • Spontaneous emotional responses included via reaction time based measurement and facial coding
  • Analysis of the material in all systems of the neurosemiotic model of human experience – perception, emotion, cognition
square magenta to blue

Pretest X Brand Print Advertising Case Study

This case study shows how live ad optimizations helped a large financial services company select the best print advertising and slogan for a new private banking campaign.

An ad from Brandx (anonymized company) with two slides from the white paper overlaid on top to create a small sample of the advertised white paper
square magenta to blue

Pretest X Brand Print Advertising Case Study

This case study shows how live ad optimizations helped a large financial services company select the best print advertising and slogan for a new private banking campaign.

bullit element

Brand Media Experience
Pillars of Research

Live In Context Testing of ads on Facebook, Instagram, and TikTok – static, video ads, Stories, Reels

Understand the implicit brand image and map your brand and competitors, re-design, brand (re)positioning, new brand introduction

Interviews and focus groups on early stage materials (storyboards, scribbles, animatics), plus survey validation

Live In Context Testing of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Review campaign performance across all relevant consumer touchpoints and assets, with weekly surveys and dashboards

Eye tracking, emotion analysis, scene by scene decomposition and implicit measurements for all ad formats

One of the largest benchmark databases on audience behavior across a wide range of media touchpoints

Large scale media consumption studies, audience behavior, reception patterns, multi-screening, in Home, eye tracking, GSR, emotion detection

Compare media channels and ad formats to efficiently manage media spendings – validate your media plan, determine cost x efficiency ratios

Tools

Linking ad contact to ECommerce sales activation, measuring real behavior on all important ecomm shops

Super fast, InContext ad pretesting with DIY features and dashboard reporting

Get in Touch

Stefan Schönherr

Vice President & Partner
Brand & Media Experience

 

Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com

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