Our concept testing capabilities refine advertising campaigns from inception, testing early-stage prototypes with methods like scribbles, mood boards, or animatics. We offer specific benchmark comparisons and employ both qualitative and quantitative techniques to optimize marketing material. By understanding audience preferences, we guide message adaptation, saving production costs and ensuring executed creative copy captivates effectively.
Our concept testing capabilities refine advertising campaigns from inception, testing early-stage prototypes with methods like scribbles, mood boards, or animatics. We offer specific benchmark comparisons and employ both qualitative and quantitative techniques to optimize marketing material. By understanding audience preferences, we guide message adaptation, saving production costs and ensuring executed creative copy captivates effectively.
This case study shows how live ad optimizations helped a large financial services company select the best print advertising and slogan for a new private banking campaign.
This case study shows how live ad optimizations helped a large financial services company select the best print advertising and slogan for a new private banking campaign.
Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com
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