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Campaign
Tracking

Brand & Media Your campaign performance on one dashboard
Your campaign performance on one dashboard
square magenta to blue A laptop showing a dashboard of many different data tables

Campaign Tracking

Optimizing Campaign Performance

Weekly Surveys & Dashboards for Comprehensive Analysis

Enhance your campaign’s effectiveness with our comprehensive tracking tools. Weekly surveys offer real-time insights to adjust strategies as needed, while state-of-the-art dashboards provide detailed performance metrics. Identify top-performing assets and allocate resources wisely for maximum impact. With integrated campaign tracking, gain a holistic understanding of your campaign’s success across all levels of your organization. Receive a clear, detailed final report post-campaign, including media channel and format comparisons, target group analysis, and creative best practices for future campaigns.

What you can expect
  • Get your results within 1 week after the campaign ends and enjoy monthly status meetings on campaign performance and learnings from the asset evaluation
  • Flexible media target groups can be invited
  • Live dashboards for the research team is provided
  • Monitor your Competition and the overall situation of the market segment
  • Integration of the media data in the final report provide dep insights on channel performance and the impact of spendings

Campaign Tracking

Optimizing Campaign Performance

Weekly Surveys & Dashboards for Comprehensive Analysis

Enhance your campaign’s effectiveness with our comprehensive tracking tools. Weekly surveys offer real-time insights to adjust strategies as needed, while state-of-the-art dashboards provide detailed performance metrics. Identify top-performing assets and allocate resources wisely for maximum impact. With integrated campaign tracking, gain a holistic understanding of your campaign’s success across all levels of your organization. Receive a clear, detailed final report post-campaign, including media channel and format comparisons, target group analysis, and creative best practices for future campaigns.

What you can expect
  • Get your results within 1 week after the campaign ends and enjoy monthly status meetings on campaign performance and learnings from the asset evaluation
  • Flexible media target groups can be invited
  • Live dashboards for the research team is provided
  • Monitor your Competition and the overall situation of the market segment
  • Integration of the media data in the final report provide dep insights on channel performance and the impact of spendings
square magenta to blue

Campaign Tracking Case Study

A large ecommerce platform used eye square’s Campaign tracking. Methodology to understand asset performance in a large nationwide campaign. Read excerpts from the original report. Get a view on best practices for media plan optimization.

A laptop showing a dashboard of many different data tables
square magenta to blue

Campaign Tracking
Case Study

A large ecommerce platform used eye square’s Campaign tracking. Methodology to understand asset performance in a large nationwide campaign. Read excerpts from the original report. Get a view on best practices for media plan optimization.

bullit element

Brand Media Experience
Pillars of Research

Live In Context Testing of ads on Facebook, Instagram, and TikTok – static, video ads, Stories, Reels

Understand the implicit brand image and map your brand and competitors, re-design, brand (re)positioning, new brand introduction

Interviews and focus groups on early stage materials (storyboards, scribbles, animatics), plus survey validation

Live In Context Testing of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Review campaign performance across all relevant consumer touchpoints and assets, with weekly surveys and dashboards

Eye tracking, emotion analysis, scene by scene decomposition and implicit measurements for all ad formats

One of the largest benchmark databases on audience behavior across a wide range of media touchpoints

Large scale media consumption studies, audience behavior, reception patterns, multi-screening, in Home, eye tracking, GSR, emotion detection

Compare media channels and ad formats to efficiently manage media spendings – validate your media plan, determine cost x efficiency ratios

Tools

Linking ad contact to ECommerce sales activation, measuring real behavior on all important ecomm shops

Super fast, InContext ad pretesting with DIY features and dashboard reporting

Get in Touch

Stefan Schönherr

Vice President & Partner
Brand & Media Experience

 

Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com

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