The layout of a store has a major impact on consumer behavior, emotion, cognition, and the way in which a brand is perceived.
A deep understanding of visitor behavior, needs and motivations provides an opportunity to enrich the visitor experience and to produce the optimum effect from design elements.
Store concepts are larger and the diverse assortment of goods is constantly increasing. The shopper is exposed to numerous messages.
In order to make the shopping experience just as inspiring and relaxed as the shopper, make sure they are familiar with the online or in-store area. Create the best orientation systems that optimize their perception and shopping experience
Transit route studies record both the transit behaviour in the stores and the type and number of interactions.
We optimize signage wherever you want to understand and direct customer flows. We use surveillance cameras or the walkways of participants in an eye tracking study to analyse the shopper movements. Of course, we also conduct interviews to get a comprehensive picture of the customer experience. From these insights, we derive concrete recommendations.
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