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Online Video & TVC
Ad Testing

Brand & Media
A laptop with a screen showing various Video-on-demand providers from multiple countries, including Apple TV, Bravo, CNBC, Channel 4, Disney Plus and many more square magenta to blue A phone with a screen showing various Video-on-demand providers from multiple countries, including Apple TV, Bravo, CNBC, Channel 4, Fox News and many more Two people sitting in front of a TV on a couch. The TV has the Netflix title screen on it.

Online Video and TVC
Ad Testing

Live, in-context testing

of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Our service specializes on creative measurement, concentrating on the efficacy of online video (OLV) and TV commercials (TVC) in fostering brand awareness, engagement, and conversions. We test different versions of videos to determine the which has the best performance in driving key metrics. Our approach offers clear and specific guidance on how to optimize existing spots. The insights garnered from our results serve as a blueprint to optimize future ad campaigns and elevate overall effectiveness, ensuring your message resonates with your target audience effectively.

What you can test and expect
  • TV spots, online video ads and program trailers
  • Results provided within days
  • Includes: Standardized ad effectiveness surveys,
    attention, emotion measurement and representative sample
  • Online or in the studio
  • KPIs

  Attention, awareness
  Activation, emotion
  Interaction: playback, share, like
  Creative diagnostics
  Brand Image

Online Video and TVC
Ad Testing

Live, in-context testing

of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Our service specializes on creative measurement, concentrating on the efficacy of online video (OLV) and TV commercials (TVC) in fostering brand awareness, engagement, and conversions. We test different versions of videos to determine the which has the best performance in driving key metrics. Our approach offers clear and specific guidance on how to optimize existing spots. The insights garnered from our results serve as a blueprint to optimize future ad campaigns and elevate overall effectiveness, ensuring your message resonates with your target audience effectively.

What you can test and expect
  • TV spots, online video ads and program trailers
  • Results provided within days
  • Includes: Standardized ad effectiveness surveys,
    attention, emotion measurement and representative sample
  • Online or in the studio
  • KPIs

  Attention, awareness
  Activation, emotion
  Interaction: playback, share, like
  Creative diagnostics
  Brand Image

square magenta to blue

Nike Case Study

While the funny Nike video ad about a runner’s high has gone viral on YouTube, it has some imperfections in Instagram. The behavioural data from the shopping tasks enables a much clearer outcome pattern for the ad effect on purchase behaviour. Discover these details and other elements that explain why this Nike commercial performs better on YouTube than on Instagram.

viewer retention graphic
square magenta to blue

Nike Case Study

While the funny Nike video ad about a runner’s high has gone viral on YouTube, it has some imperfections in Instagram. The behavioural data from the shopping tasks enables a much clearer outcome pattern for the ad effect on purchase behaviour. Discover these details and other elements that explain why this Nike commercial performs better on YouTube than on Instagram.

bullit element

Brand Media Experience
Pillars of Research

Live In Context Testing of ads on Facebook, Instagram, and TikTok – static, video ads, Stories, Reels

Understand the implicit brand image and map your brand and competitors, re-design, brand (re)positioning, new brand introduction

Interviews and focus groups on early stage materials (storyboards, scribbles, animatics), plus survey validation

Live In Context Testing of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Review campaign performance across all relevant consumer touchpoints and assets, with weekly surveys and dashboards

Eye tracking, emotion analysis, scene by scene decomposition and implicit measurements for all ad formats

One of the largest benchmark databases on audience behavior across a wide range of media touchpoints

Large scale media consumption studies, audience behavior, reception patterns, multi-screening, in Home, eye tracking, GSR, emotion detection

Compare media channels and ad formats to efficiently manage media spendings – validate your media plan, determine cost x efficiency ratios

Tools

Linking ad contact to ECommerce sales activation, measuring real behavior on all important ecomm shops

Super fast, InContext ad pretesting with DIY features and dashboard reporting

Get in Touch

Stefan Schönherr

Vice President & Partner
Brand & Media Experience

 

Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com

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