Amazon Testing Platform
Our new eCommerce testing platform is a groundbreaking new toolbox for brands to AB test digital assets and grow their brands online.
Using our successful In-Context technology, the Amazon Testing Platform is a quick, experimental testing approach that gives you the advantage of learning about the experience of customers at the digital Point of Sale beforehand. This enables you to improve the effectiveness of your assets and identify ways to influence purchase decisions.
Testing is essential. And eye square helps you do that. Amazon Testing Platform delivers insights: Online, fast, automatized, realistic.
Test everything. Images and placement, colors and schemes, pricing and promotions, claims, text, and other enhanced content. You get the tools to experiment and play with your ideas – to ensure success on the digital shelf and until you get the perfect product page.
Unlike other testing, Amazon Testing Platform provides insights based on:
Show your test ad in
the authentic retailer context
Track viewing durations
and click through rates
Measure product and brand
choice in competitor environment
Shopper decisions are mostly made subconsciously. For eCommerce professionals, this simple fact presents a need to better understand their creative assets: not in an abstract sense, but in the real context.
The Amazon Testing Platform approach combining behavioral and conventional research methods enables you to iteratively test your assets and to tap into System 1 implicit data for a deeper understanding of your customers’ real shopper experience.
With a new shopping reality emerging in the post-COVID era, digital sales channels are dramatically increasing in importance, with retail media representing a large share of this growth. Estimates say that already about 50% of product searches now begin on Amazon. Retail marketing helps you to utilize traffic and reach of major shopping sites and market places, with the potential to considerably increase sales of your products.
In a crowded marketplace, understanding shoppers’ experience is the key to optimizing your placements for maximum success.
Understanding System 0 – Visual attention
A combination of the Amazon Ad Test and eye tracking allows for another level of consumer understanding. This empowers build up of in-house intellectual capital for future success.
Screenshot of an eye tracking video
Attention in the digital sphere is short
From numerous eye tracking studies in bricks & mortar stores, we know how hard it is to capture shoppers sparse attention while shopping; in the digital environment attention spans are even shorter.
Brief attention can have a value
Even if ads are only seen for a short period of time, if placed correctly and utilizing optimal visual cues, they can greatly influence consumer decision making.
Adding an eye tracking module to an Amazon Ad Test can provide an additional layer of insights into how shoppers perceive your digital assets.
Whatever your needs may be, we can offer you insights through a variety of automated study solutions. We can also prepare a bespoke proposal tailored to fit you.