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Shopper Research | Point Of Sale Research | eye square
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What does Shopper Research at eye square look like?

Simply put, we explain how people make purchase decisions and help our clients win at retail.

 

We explain the unconscious motivations, needs, visual and emotional cues that trigger shopper action and explain how to put your brand and products in the spotlight at the POS.

 

Online and In-Store we know what shoppers need and we know what research techniques to use to answer our clients research needs.
Based on the experience we have gathered since 1999, we deliver insights that have an immediate business impact.

 

By combining in-house expertise from brand, user experience and classical shopper research we support our clients in tackling the new demands they encounter in an world with an increasing amount of distractions and touch-points.

Slide FLYER TEST DIGITAL SHOPPER INSIGHTS IN-STORE MARKETING TEST ONLINE TEST IN-STORE MARKETING ORIENTATION STUDY E-COMMERCE A/B TEST RETAIL MEDIA TEST SHELF TEST PACKAGE DESIGN TEST SHOPPER RESEARCH SHOPPER FLOW STUDY

YOUR ADVANTAGES AT A GLANCE

 

  • Understanding the customer’s view
  • Action-oriented results and deep psychological insights
  • Clear visualizations of complex data
  • Benchmarks – measuring performance in comparison to the competition
  • Experienced, interdisciplinary team

 

The number of brand touchpoints – both online and offline – has multiplied for the consumer. However, the most important point of experience remains in the analogue world- at the point of sale

This is where the first true moment takes place: the consumer has physical contact with your brand and experiences it with all senses.

 

  • We offer innovative technologies and tailor-made study solutions to capture the impact of your brand at the POS and trace the customer journey across all touchpoints.
  • We explain the unconscious (implicit) experiences, motives and needs, as well as the conscious (explicit) beliefs of shoppers.

OUR CLIENTS

WHAT OUR CLIENTS SAY

PLEASE CONTACT US 

Felix Metger

Unit Lead Shopper Experience

 

Telephone +49 30 698144-43
Fax +49 30 698144-10
metger@eye-square.com

The Shopper Experience services of interest (required)

Digital Shopper InsightsE-Commerce A/B TestRetail Media TestPackage Design TestShelf TestIn-Store Marketing TestOnline Test In-Store MarketingOrientation StudyShopper Flow StudyFlyer Test

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