Simply put, we explain how people make purchase decisions and help our clients win at retail.
We explain the unconscious motivations, needs, visual and emotional cues that trigger shopper action and explain how to put your brand and products in the spotlight at the POS.
Online and In-Store we know what shoppers need and we know what research techniques to use to answer our clients research needs.
Based on the experience we have gathered since 1999, we deliver insights that have an immediate business impact.
By combining in-house expertise from brand, user experience and classical shopper research we support our clients in tackling the new demands they encounter in an world with an increasing amount of distractions and touch-points.
The number of brand touchpoints – both online and offline – has multiplied for the consumer. However, the most important point of experience remains in the analogue world- at the point of sale
This is where the first true moment takes place: the consumer has physical contact with your brand and experiences it with all senses.
"eye square applied technology at the appropriate times by showing us how their services worked when applied to actual projects. The team provided us with strong support on enhancing the user experience of our game. We were impressed by their professional service and high quality of work."
"Thank you for your innovative, flexible and super reliable cooperation!"
"eye square delivers very good results based on technically innovative yet effective methods. The support was provided by a nice, competent and flexible team. The fair price-performance ratio surely justifies a repeated cooperation."