eye square has been consistently using professional online methods and remote research techniques for years. This way we can guarantee that all InContext Testing approaches, implicit tools, and questionnaires can be used from home as usual. We support you from the selection of methods to the set-up and evaluation of results. Discover our possibilities and all the important information here!
Smartphone Eye Tracking
Smartphone eye tracking precisely captures the eye position via its own camera, opening up a new dimension of data acquisition under real-life conditions.
Webcam Eye Tracking
Surveying many participants in a short time while keeping costs low? With webcam eye tracking, attention measurement is possible on a large scale.
Headmounted Eye-Tracking at Home
Only in natural environments consumers and users perceive products and media naturally. A simple package with eye-tracking equipment makes this possible.
Interviews & focus groups
Feedback and inspiration directly from your target group: With remote one-on-one interviews and focus groups, qualitative research is also possible online at a high level.
Reaction Time Measurement
Measure the reactions of your target audience online with eye square’s Brand- or ProductREACT to better understand the user’s gut feelings towards your brand or product.
Emotion Analysis
With emotion analysis, you benefit from the insights of the automated detection of facial expressions. Identify online what your customers are emotionally touched by.
In Context
Research as real as possible: In Context allows you to test advertising online in the most natural context possible – on live websites, TV, print and out-of-home advertising.
eye square cooperates with several professional services that offer online focus groups. Depending on the study, we select the optimal focus group service for you and integrate this service into our offer.
User experience of a desktop and a mobile website
“The day was super exciting despite the last-minute switch to a remote environment! You did a great job and offered a flexible solution so spontaneously. That is actually pretty great. Thank you very much for this support!” – Client, Telecommunication Company
So real wie möglich forschen: alle unsere Forschungsansätze arbeiten mit Menschen in einem möglichst natürlichem Kontext. Live In Context ermöglicht es, Werbung auf Live-Websiten, im TV, in Print und Out-of-Home Werbung zu testen.
Die Technologie gewährleistet, den Effekt eines Produkts oder einer Werbekreation auf die Konsumenten experimentell zu messen. Dabei werden die Reaktionen der Menschen in einem dynamischen und authentischen Umfeld analysiert, z.B. auf E-Commerce Webseiten oder in einem persönlichen Social Media Newsfeed. Dies führt zu einer möglichst realistischen Rezeption und wirksamen Insights.
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