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At-Home Eye Tracking | Technology | eye square
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At-Home Eye-Tracking

 

Research in natural context

Conducting in-context research means to be in the natural places, where real human experience takes place. Only in natural environments consumers and users perceive products and media naturally. Being close to the consumer does not mean to intrude and visit their homes anymore. A simple small package with Pupil Invisible eye tracking system makes it possible.

 

eye square at-home research is powered by Pupil Labs. Together, we developed a research kit that allows us to send an eye-tracker to people’s homes and record data for media and user research, combining Pupil Labs’ unique eye tracking system and eye square’s operational and analytic research expertise.

 

For Media Research we focus on the screens around the home and want to understand human behavior and experience better, without having to ask users to remember what they did. User Research has a more ethnographic and qualitative focus to find users’ pain points during routine actions like vacuuming, assembly of new products or simply filling the fridge.

 

The near-immediate replay of recordings powered by Pupil Cloud enables for fast feedback to respondents and in-progress observations. The videos are being analyzed by advanced computer vision algorithms as well as our trained eye square expert coding team. This way, no detail goes by unnoticed and specific events or behaviors can be tagged to make them accessible in later analysis or for further in-depth interviews. 

USP’s

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IN CONTEXT

  • Research conducted and evaluated in natural environment

IMPLICIT

  • Combination of methodical approaches
  • Comprehensive understanding of the consumer

AUTOMATED

  • Easy set-up
  • No calibration needed
  • Equipment is self explanatory
  • Auto upload for near-immediate replay of recordings

PRIVACY

  • Detachable scene camera and microphone
  • Auto anonymization
  • User can view video and have full control

ADVANTAGES

  • 3 hours of recording
  • Instant access and upload
  • Live Quality Management
  • Videos available immediately for review and RTA

IN CONTEXT

  • Research conducted and evaluated in natural environment

IMPLICIT

  • Combination of methodical approaches
  • Comprehensive understanding of the consumer

AUTOMATED

  • Easy set-up
  • No calibration needed
  • Equipment is self explanatory
  • Auto upload for near-immediate replay of recordings

PRIVACY

  • Detachable scene camera and microphone
  • Auto anonymization
  • User can view video and have full control

ADVANTAGES

  • 3 hours of recording
  • Instant access and upload
  • Live Quality Management
  • Videos available immediately for review and RTA

CASE STUDIES

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FB Case

 

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Automotive Case

 

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STEP BY STEP – THE PROCEDURE

pupil-delivery

1. Delivery & Training

pupil-recording

2. Usage & Recording

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3. Post Questionnaire

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4. Data Sending & Return

FAQ – Frequently asked questions

1. How long can the videos be?

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2. Can I use the pupil eye tracker with my glasses?

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3. Will audio be recorded?

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4. Can I turn the glasses off during a task?

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For your personal proposal, contact us

Whatever your needs may be, we can offer you insights through a variety of automated study solutions. We can also prepare a bespoke proposal tailored to fit you.

Gareth

Gareth Tuck

DIRECTOR UK & PARTNER

 

Telephone +44 77 29478753
Fax +49 30 698144-10
tuck@eye-square.com

    Interested in more information about At-Home Eye Tracking?