At-Home Eye-Tracking

Research in natural context

Conducting in-context research means to be in the natural places, where real human experience takes place. Only in natural environments consumers and users perceive products and media naturally. Being close to the consumer does not mean to intrude and visit their homes anymore. A simple small package with Pupil Invisible eye tracking system makes it possible.

eye square at-home research is powered by Pupil Labs. Together, we developed a research kit that allows us to send an eye-tracker to people’s homes and record data for media and user research, combining Pupil Labs’ unique eye tracking system and eye square’s operational and analytic research expertise.

For Media Research we focus on the screens around the home and want to understand human behavior and experience better, without having to ask users to remember what they did. User Research has a more ethnographic and qualitative focus to find users’ pain points during routine actions like vacuuming, assembly of new products or simply filling the fridge.

The near-immediate replay of recordings powered by Pupil Cloud enables for fast feedback to respondents and in-progress observations. The videos are being analyzed by advanced computer vision algorithms as well as our trained eye square expert coding team. This way, no detail goes by unnoticed and specific events or behaviors can be tagged to make them accessible in later analysis or for further in-depth interviews. 

USP’s

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CASE STUDIES

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STEP BY STEP – THE PROCEDURE

FAQ – Frequently asked questions