Loader

eye square | Product & Innovation

Innovate with Confidence:

Contact us Insights That Drive Winning Products

We support innovation with real
behavioral insights
and the most
innovative research methods

Bringing a new product to market is never simple. ​
We support your innovation process from idea to market launch with a unique combination of implicit, behavior-based and classical research methods.​

We support innovation with real behavioral insights and the most innovative research methods

Bringing a new product to market is never simple. ​
We support your innovation process from idea to market launch with a unique combination of implicit, behavior-based and classical research methods.​

From First Idea to the Digital Shelf –
We’ve Got You Covered

Smartphone and Desktop picture with online shopping

From First Idea to the Digital Shelf –
We’ve Got You Covered

Smartphone and Desktop picture with online shopping

Research that goes where your shoppers are

No matter where your product is discovered or purchased..​

we simulate the environment, capture real behavior, and reveal what works!​

In-Store Innovation
  • Shelf tests with eye tracking
  • Virtual store environments
Digital Commerce Innovation
  • Simulated Product Page Test
  • Digital shelf conversion Test
  • Retail media + enhanced content Tests
Social Commerce Innovation
  • Feed based shopping ad Test
  • Creator content
Bringing ideas to life
in ecom environments​

Concept A/B Testing on Product Pages​​

  • Place your concept on a real-looking product page and test your idea​
  • See what shoppers notice, feel, and choose – in context

A/B Testing vs. Competitors​

  • Test your product in a competitive digital shelf scenario: Simulated Amazon search results​​
  • Conversion, preference, and attention metrics​
Bringing ideas to life
in ecom environments​

Concept A/B Testing on Product Pages​​

  • Place your concept on a real-looking product page and test your idea​
  • See what shoppers notice, feel, and choose – in context

A/B Testing vs. Competitors​

  • Test your product in a competitive digital shelf scenario: Simulated Amazon search results​​
  • Conversion, preference, and attention metrics​
Every stage of the innovation journey is covered
Early Stage graphic symbol
  • Tinder-style idea screening
  • In-depth interviews to explore unmet needs
Middle Stage graphic symbol
  • PackREACT – implicit impact
  • Concept visualization on eCom
  • Claim and naming tests
  • Pack Design Test
  • Eye tracking on shelf or online
Late Stage graphic symbol
  • eCom product launch tests
  • eCom Conversion tests with competitive context
  • Pricing tests
More Than Surveys:
Real Human Behavior
in Realistic Contexts​
Quantitative online surveys for scale
Qualitative interviews for depth
Eye tracking for attention and design testing
Implicit Tests for subconscious perceptions
In-home use tests for real-life product usage​
UX labs for friction and flow​
More Than Surveys:
Real Human Behavior
in Realistic Contexts​
Quantitative online surveys for scale
Qualitative interviews for depth
Eye tracking for attention and design testing
Implicit Tests for subconscious perceptions
In-home use tests for real-life product usage​
UX labs for friction and flow​​
Ready to supercharge your
Digital Shelf?
Let’s boost visibility, engagement, and sales for your brand​

Felix Metger

Vice President
Shopper Research

metger@eye-square.com

Chrissy Love

US Vice President
Shopper Research

love@eye-square.com

You are currently viewing a placeholder content from reCAPTCHA. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.

More Information