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eye square | Product & Innovation

Innovate with Confidence:

Contact us Insights That Drive Winning Products

We support innovation
with real behavioral insights
and the most cutting edge
research methods

Bringing a new product to market is never simple. ​
We support your innovation process from idea to market launch with a unique combination of implicit, behavior-based, and classical research methods.

We support innovation with real behavioral insights and the most cutting edge research methods

Bringing a new product to market is never simple. ​
We support your innovation process from idea to market launch with a unique combination of implicit, behavior-based and classical research methods.​

From first idea to the digital shelf –
we’ve got you covered

Smartphone and Desktop picture with online shopping

From first idea to the digital shelf –
we’ve got you covered

Smartphone and Desktop picture with online shopping

Research that goes where your shoppers are

No matter where your product is discovered or purchased..​

we simulate the environment, capture real behavior, and reveal what works!​

In-Store Innovation
  • Shelf tests with eye tracking
  • Virtual store environments
Digital Commerce Innovation
  • Simulated product page test
  • Digital shelf conversion test
  • Retail media + enhanced content tests
Social Commerce Innovation
  • Social media ad test
  • Creator content

Bringing ideas to life
in eCom environments​

Concept A/B Testing on Product Pages​​

  • Place your concept on a real-looking product page and test your idea​
  • See what shoppers notice, feel, and choose – in context

A/B Testing vs. Competitors​

  • Test your product in a competitive digital shelf scenario: Simulated Amazon search results​​
  • Conversion, preference, and attention metrics​

Bringing ideas to life in eCom environments​

Concept A/B Testing on Product Pages​​

  • Place your concept on a real-looking product page and test your idea​
  • See what shoppers notice, feel, and choose – in context

A/B Testing vs. Competitors​

  • Test your product in a competitive digital shelf scenario: Simulated Amazon search results​​
  • Conversion, preference, and attention metrics​
Every stage of the innovation journey is covered
Early Stage graphic symbol
  • Tinder-style idea screening
  • In-depth interviews to explore unmet needs
Middle Stage graphic symbol
  • PackREACT – implicit impact
  • Concept visualization on eCom
  • Claim and naming tests
  • Pack design test
  • Eye tracking on shelf or online
Late Stage graphic symbol
  • eCom product launch tests
  • eCom conversion tests with competitive context
  • Pricing tests
More Than Surveys:
Real Human Behavior
in Realistic Contexts​
Quantitative online surveys for scale
Qualitative interviews for depth
Eye tracking for attention and design testing
Implicit tests for subconscious perceptions
In-home use tests for real-life product usage​
UX labs for friction and flow​
More Than Surveys:
Real Human Behavior
in Realistic Contexts​
Quantitative online surveys for scale
Qualitative interviews for depth
Eye tracking for attention and design testing
Implicit tests for subconscious perceptions
In-home use tests for real-life product usage​
UX labs for friction and flow​​
Ready to supercharge
your innovation?
Let’s boost visibility, engagement, and sales for your brand​

Felix Metger

Vice President
Shopper Research

metger@eye-square.com

Chrissy Love

US Vice President
Shopper Research

love@eye-square.com

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