Gareth Tuck is our Chief Strategy Officer (CSO) at eye square. He graduated in psychology.
His team conducts global advertising impact and shopper experience studies for clients from the FMCG, consumer electronics and e-commerce sectors.
Expert in eye tracking and behavioural research methods.
Conducted studies in 2022 in the USA, Canada, UK, Germany, UAE, Indonesia & Australia where the attention and recall of online ads on various social media platforms was compared with attention to TV ads.
Publishes regularly in journals such as International Journal of Human-Computer Interaction & Affective Computing and Intelligent Interactions.