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Slide 15th June | 3pm CET | virtual eCommerce Success Customer and User Experience Research Insights

virtual Event

From changing reading behavior to infinite content options and personalized advertising algorithms – the media world and thus, the human experience of information has already changed extensively since analog days. With the arrival of mobile digital devices, information – such as advertising – has become omnipresent and always available. These new digitized times changed the very way of human behavior and information processing. A new culture of perception was formed. Sensory perception is the key to every touch and the basis of every kind of commitment, whether it is a purchase decision or brand loyalty. In the eye square event series, we discuss what is needed to be successful in the digital contact and what methods and research innovations help to reach your customer and create an impact.

 

Discover our second event “eCommerce Success – Customer and User Experience Research Insights” on June 15th at 3 pm. Take part and enjoy the wide range of digital possibilities and deep dive into interviews, networking and presentations full of insights.

Event Program

Have a look at the presentation and interview topics as well as our speakers.

Introduction | “Julia Nitschke & Carina de López on New Trends in eCommerce’”

3:00 pm

Dr. Julia Nitschke (Director Digital & Consulting, eye square)

Carina de López (Unit Lead User Experience, eye square)

Presentation & Discussion | “Learnings from a UX Online Benchmarking Study for Fashion”

3:15 pm

Kristin Driemeier (Senior Market Research Manager, ABOUT YOU)

Dominik Unser-Nad (Senior Research Consultant, eye square)

Lisa Neumann; © Foto by Mathias Krupna

Presentation | “Ad-to-Store Effect: From Ad Contact into Shopping Cart”

3:45 pm

Lisa Neumann (Research Consultant, eye square)

Presentation | “5 Tips for your Product Page”

4:30 pm

Felix Metger (Unit Lead Shopper Experience, eye square)

Interview with special guest will be announced soon

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Talks and Interviews from previous events

You couldn’t attend the last digital event? Don’t worry! You can find all recordings of our last event “System 0: See the Experience – Perception Insights in the New Digital Era” in this archiv.

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