Brand & Media Research | Market Research | eye square
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BRAND & MEDIA RESEARCH

WHICH MESSAGES REALLY APPEAL TO YOUR CUSTOMERS?

THE ECONOMICS OF ATTENTION

We live in a complex media environment. Only a small part of all brand messages – and there are several thousand per day trying to reach us – really get through to us. While these messages are perceived and processed, we implicitly ignore everything else. Science is referring to this as the the economics of attention. Brands and their messages are increasingly becoming media events. With our analyses, we help you to really reach your customers with your marketing at various consumer touchpoints and to address them with target-group-specific communication.

 

Our product portfolio supports you in your brand communication: Online, on social media, on TV or in print media. We offer you conclusive analyses for the target-group-specific optimisation of your creatives, the evaluation of your current campaign or the measurement of your brand impact. With InContext Express, we deliver key results of our analyses in just a few days – on mobile devices as well as on desktop, of course.

WHAT WE OFFER

Find the answers to your questions in our psychological know-how

 

    • How do people really perceive media messages?
    • How can you successfully deliver emotion-based communication?
    • What drives your customers?

 

Gain insights into your creatives to elict more attention and focus on your brand

REACH OUT TO YOUR CUSTOMERS IN THE BEST POSSIBLE WAY

Brands are increasingly becoming media events. But how can your marketing send relevant messages on multiple consumer touchpoints and achieve real meaning for consumers? The solution lies in psychological know-how: Use our knowledge about the way we perceive, what triggers people’s feelings and what really drives them. This is the only way to turn your creatives into something special and to reach your target group effectively.

 

Our unique Live and InContext approach enables you to integrate and test your creatives in real time and in real environments: On live websites, social media or within TV programmes. This gives you meaningful and conclusive insights into the success of your advertising communication in the real context of use. With the InContext Express, you also receive the results and analyses of your creatives within just a few days.

 

In addition to our psychological know-how and our expertise based on numerous studies in the past years, eye square also has one of the largest (the largest?) media benchmarks in Germany. This benchmark shows extensive data on ad effectiveness and ad impact of national and international brands and creatives from many different sectors. We enable you to compare the performance of your advertising communication with your competitors: For online ads, TV spots, print  media and out-of-home campaigns.

 

WHAT OUT CLIENTS SAY

OUR CLIENTS

PLEASE CONTACT US

Stefan Schönherr

Unit Lead Brand & Media Experience

 

Telephone +49 30 698144-16

Mobile +49 16204407779

Fax +49 30 698144-10

schoenherr@eye-square.com

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WHAT WE OFFER