The moment of truth comes when people encounter your advertising. We analyze this moment of advertising contact and it’s effects with a clear focus on optimization. After a few seconds we determine whether your advertising conveys a message or not.
The perception window and the view situation play central roles in static and similar media. There is a difference depending on whether your audience’s attention is focused on reading a magazine (print) or they are driving through the city (poster). Therefore we don’t show your advertising in isolation – but rather, in context. This allows us to better predict whether your campaign will be embraced or not.
With static media, completely different factors play a role than with moving media: implementation in context, spatial composition, text proportions and layouts. The advertising must say everything with a picture. We help you to achieve this goal. Choose data-based media planning and creative optimization to use the full potential of your media budget.