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Brand &
Media
Experience

Live & InContext
Testing Marketing Communication

Brand & Media
Research

With more than 24 years of experience, we help you understand and optimize every step of your communication.

We live in a complex media environment. Only a small part of all brand messages – and there are several thousand per day trying to reach us – really get through to us. While these messages are perceived and processed, we implicitly ignore everything else. Science is referring to this as the the economics of attention. Brands and their messages are increasingly becoming media events. With our analyses, we help you to really reach your customers with your marketing at various consumer touchpoints and to address them with target-group-specific communication.

 

Our service portfolio supports you in your brand communication: Online, on social media, on TV or in print media. We offer you conclusive analyses for the target-group-specific optimisation of your creatives, the evaluation of your current campaign or the measurement of your brand impact. With InContext Express, we deliver key results of our analyses in just a few days – on mobile devices as well as on desktop, of course.

Live & InContext
Testing Marketing Communication

Brand & Media
Research

With more than 24 years of experience, we help you understand and optimize every step of your communication.

We live in a complex media environment. Only a small part of all brand messages – and there are several thousand per day trying to reach us – really get through to us. While these messages are perceived and processed, we implicitly ignore everything else. Science is referring to this as the the economics of attention. Brands and their messages are increasingly becoming media events. With our analyses, we help you to really reach your customers with your marketing at various consumer touchpoints and to address them with target-group-specific communication.

 

Our service portfolio supports you in your brand communication: Online, on social media, on TV or in print media. We offer you conclusive analyses for the target-group-specific optimisation of your creatives, the evaluation of your current campaign or the measurement of your brand impact. With InContext Express, we deliver key results of our analyses in just a few days – on mobile devices as well as on desktop, of course.

Human Experience
Our USPs

Natural In Context
Environments

Natural and realistic contexts are a fundamental part of valid research. Our in-context environments are sandboxes for prototypes, shops or websites.

Implicit Methods
Innovations

Our implicit methods are developed in-house and combine psychological and technological expertise.

Automated and Agile
Integration

Setup and integration in all major questionnaire systems and API access to behavioral data like replay, scroll and clicks.

See what Humans
See, Feel, Think

We combine methodical approaches through the SYSTEM 012 for a comprehensive understanding of the human experience.

Human Experience
Our USPs

Natural In Context
Environments

Natural and realistic contexts are a fundamental part of valid research. Our in-context environments are sandboxes for prototypes, shops or websites.

Automated and Agile
Integration

Setup and integration in all major questionnaire systems and API access to behavioral data like replay, scroll and clicks.

Implicit Methods
Innovations

Our implicit methods are developed in-house and combine psychological and technological expertise.

See what Humans
See, Feel, Think

We combine methodical approaches through the SYSTEM 012 for a comprehensive understanding of the human experience.

See Feel Think
See
Initial Attention

Consumers’ initial attention and behavior is measured in context, via remote eye tracking, head mount, webcam or smartphone.​

KPIs: Playtime, scroll, fixations, quality of attention (eyes on screen)

Feel
Implicit Reactions​

Emotions observed or measured on an implicit level via eye square reaction time (brand react).

KPIs: Facial expressions, speech prosody task times, error rates

Think
Explicit Ratings

The rational opinions of consumers are recorded via interviews, questionnaires and ratings.

KPIs: Interviews, decisions, recall, recognition, rating scales

See Feel Think
See
Initial Attention

Consumers’ initial attention and behavior is measured in context, via remote eye tracking, head mount, webcam or smartphone.​

KPIs: Playtime, scroll, fixations, quality of attention (eyes on screen)

gradient arrow from green to red
Feel
Implicit Reactions​

Emotions observed or measured on an implicit level via eye square reaction time (brand react).

KPIs: Facial expressions, speech prosody task times, error rates

gradient arrow from red to blue
Think
Explicit Ratings

The rational opinions of consumers are recorded via interviews, questionnaires and ratings.

KPIs: Interviews, decisions, recall, recognition, rating scales

bullit element

Brand Media Experience
Pillars of Research

Live, InContext testing of ads on Facebook, Instagram, and TikTok – static, video ads, stories, reels

Understand the implicit brand image and map your brand and competitors, re-design, brand (re)positioning, new brand introduction

Interviews and focus groups on early stage materials (storyboards, scribbles, animatics), plus survey validation

Live In Context Testing of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Review campaign performance across all relevant consumer touchpoints and assets, with weekly surveys and dashboards

Eye tracking, emotion analysis, scene by scene decomposition and implicit measurements for all ad formats

One of the largest benchmark databases on audience behavior across a wide range of media touchpoints

Large scale media consumption studies, audience behavior, reception patterns, multi-screening, in Home, eye tracking, GSR, emotion detection

Compare media channels and ad formats to efficiently manage media spendings – validate your media plan, determine cost x efficiency ratios

Tools

Linking ad contact to ECommerce sales activation, measuring real behavior on all important ecomm shops

Super fast, InContext ad pretesting with DIY features and dashboard reporting

bullit element

Brand Media Experience
Pillars of Research

Live In Context Testing of ads on Facebook, Instagram, and TikTok – static, video ads, Stories, Reels

Understand the implicit brand image and map your brand and competitors, re-design, brand (re)positioning, new brand introduction

Interviews and focus groups on early stage materials (storyboards, scribbles, animatics), plus survey validation

Live In Context Testing of ads on YouTube, VOD, TVC, inStream, inRead, shorts and bumpers

Review campaign performance across all relevant consumer touchpoints and assets, with weekly surveys and dashboards

Eye tracking, emotion analysis, scene by scene decomposition and implicit measurements for all ad formats

One of the largest benchmark databases on audience behavior across a wide range of media touchpoints

Large scale media consumption studies, audience behavior, reception patterns, multi-screening, in Home, eye tracking, GSR, emotion detection

Compare media channels and ad formats to efficiently manage media spendings – validate your media plan, determine cost x efficiency ratios

Tools

Linking ad contact to ECommerce sales activation, measuring real behavior on all important ecomm shops

Super fast, InContext ad pretesting with DIY features and dashboard reporting

 Selection Of Our Customers
Interested in uncovering the trends, behaviors, and preferences that drive success in today’s dynamic market landscape?

Our informative collection of whitepapers and case studies are great resources for firms looking to stay ahead of the curve. Explore our whitepapers to acquire deeper insights into upcoming consumer trends. Browse our case studies to learn how we’ve helped businesses like yours achieve outstanding results through evidence-based research.

Interested in uncovering the trends, behaviors and preferences that drive success in today’s dynamic market landscape?

Our informative collection of whitepapers and case studies are great resources for firms looking to stay ahead of the curve. Explore our whitepapers to acquire deeper insights into upcoming consumer trends. Browse our case studies to learn how we’ve helped businesses like yours achieve outstanding results through evidence-based research.

Get in Touch

Stefan Schönherr

Vice President & Partner
Brand & Media Experience

 

Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com

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