We live in a complex media environment. Only a small part of all brand messages – and there are several thousand per day trying to reach us – really get through to us. While these messages are perceived and processed, we implicitly ignore everything else. Science is referring to this as the the economics of attention. Brands and their messages are increasingly becoming media events. With our analyses, we help you to really reach your customers with your marketing at various consumer touchpoints and to address them with target-group-specific communication.
Our service portfolio supports you in your brand communication: Online, on social media, on TV or in print media. We offer you conclusive analyses for the target-group-specific optimisation of your creatives, the evaluation of your current campaign or the measurement of your brand impact. With InContext Express, we deliver key results of our analyses in just a few days – on mobile devices as well as on desktop, of course.
Brands are increasingly becoming media events. But how can your marketing send relevant messages on multiple consumer touchpoints and achieve real meaning for consumers? The solution lies in psychological know-how: Use our knowledge about the way we perceive, what triggers people’s feelings and what really drives them. This is the only way to turn your creatives into something special and to reach your target group effectively.
Our unique Live and InContext approach enables you to integrate and test your creatives in real time and in real environments: On live websites, social media or within TV programmes. This gives you meaningful and conclusive insights into the success of your advertising communication in the real context of use. With the InContext Express, you also receive the results and analyses of your creatives within just a few days.
In addition to our psychological know-how and our expertise based on numerous studies in the past years, eye square also has one of the largest (the largest?) media benchmarks in Germany. This benchmark shows extensive data on ad effectiveness and ad impact of national and international brands and creatives from many different sectors. We enable you to compare the performance of your advertising communication with your competitors: For online ads, TV spots, print media and out-of-home campaigns.
"We felt the cooperation with eye square to be very professional. Through the efficient and well-founded analyses of the results, eye square gave us many useful recommendations, which we have subsequently implemented."
"Even short-term changes can be easily implemented, which is a huge advantage. The cooperation works brilliantly!"
"Good, uncomplicated collaboration."
"Friendly and competent team. Very helpful results"
"Very friendly and competent staff. One feels very well advised."
"eye square is creative and innovative with clear recommendations for action."
"Thank you very much for your prompt delivery and excellent work! I am extremely thrilled with this advertisement meta-analysis. It's exactly what I had imagined. The report really turn out brilliantly!"
"The staff was competent, experienced and worked professionally. The results were 1:1 viable and more extensive as expected. The cooperation was uncomplicated and solution-oriented. It was fun to work with eye-square."
"With its background in psychology and its broad experience, eye square could deliver important insights, which went beyond our research questions. The professional and committed project team contributed to the success of the usability project."
"Thank you very much for the fantastic support during the field work stage. Many thanks and praise for the flexibility of the analysis and results preparation. I am looking forward to the next project."