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DIGITAL AD PERFORMANCE TEST

Pretest Digital Media: TV, Social, Mobile, Display

Draw upon the branding potential offered online with lean pretesting and perceptive depth analysis.

Online banners can be breathtaking, put the content of the competition in the shadows and create buzz. How does this work? Take advantage of new and effective formats that can bring brands to a bigger stage. In this way you are not hidden away in traditional media, you can perfectly reach your target audience who may not use traditional media at all.

Take advantage of the appeal of modern format diversity and interactivity and get the best out of the online medium.


VISUAL AD PERFORMANCE MEANS FAST, STANDARDIZED TESTING.

 

Visual ad performance stands for fast, standardized testing – so rapidly happening over a few days, that even your impatient creative team is provided with instructions for optimization.  This happens before or during the campaign and with a level detail that click tracking cannot offer.

You learn how many users briefly look at your banners and how many people’s attentions were held briefly or more deeply involved. This is provided on a clear scorecard per advertising medium.

CASE STUDIES

Find out what the secret weapon of Nivea for high branding effect is…

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