Eye tracking with a Smartphone – Everything you need to know

June 19, 2025 | 3:00 PM (Webinar will be held in English)

Discover everything you need to know about running eye tracking research using just the selfie camera on a smartphone. The webinar will explain how this brand-new technology overcomes traditional limitations of lab-based and webcam eye tracking by offering a scalable, participant-friendly, and precise solution for understanding users gaze on the go. The presentation showcases how smartphone eye tracking enables real-time, in-context testing of ads, websites, and social media content on the devices people use most. With seamless integration into any survey, high acceptance rates, and global reach, we’ll explain everything you need to know about this powerful tool for understanding consumer attention and behaviour in natural environments. 

Attendees will gain a comprehensive understanding of smartphone eye tracking and its transformative role in market research and have the chance to ask any questions they might have. They’ll learn how this technology captures real user attention on mobile devices, enabling the testing of ads, pack designs and mobile websites, and apps.

• Evolution of Eye Tracking
• Benefits of Smartphone-Based Tracking
• Participant Experience
• Types of Tests Possible
• Insights Generated (e.g., Heatmaps, Behavioural Metrics)

Gareth Tuck
CSO & Partner 
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