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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53009" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.screenforce.de/themenbereich/mapping-the-moods"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] In Depth-Understanding Moving Image Advertising-Screenforce's "Mapping the Moods" Study [/vc_column_text][vc_empty_space height="40"][vc_column_text] The topic of context is becoming increasingly important for media planners in order to understand how moving images...

28 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52994" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.horizont.net/medien/nachrichten/neue-seven-one-grundlagenstudie-deshalb-wirkt-bvod-bewegtbildwerbung-besser-als-youtube-200391"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] BVoD moving image advertising works better than Youtube [/vc_column_text][vc_empty_space height="40"][vc_column_text] A recent study by eye square and Pro-Sieben-Sat-1-Seven-One-Media-Marketer-Grundlagenstudie examines the impact of pre-roll ads in different online environments. Video...

24 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52912" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/marktforschung/eyetracking-erlebt-gerade-seinen-zweiten-fruehling/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] The Renaissance of Eye-Tracking [/vc_column_text][vc_empty_space height="15"][vc_column_text] With the technical progress in camera technology on mobile devices, a shift is currently taking place from the laboratory into natural study environments [/vc_column_text][vc_empty_space...

16 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52645" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/dossiers/themendossiers/neue-ansaetze-in-der-konsumentenforschung/einzelansicht/werbewirkungsmessung-meets-konsumentenverhalten/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Collecting In-context Behavioral Data–Using Real-World Advertising Impact Measurement for Advertising Contacts [/vc_column_text][vc_empty_space height="20"][vc_column_text] How well advertising works and how effective it is is the central question for the advertising...

01 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52574" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/interview-with-stefan-schoenherr-best-of-brand-research/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] marktforschung.de Interview Brand Identity and Brand Research   [/vc_column_text][vc_empty_space height="30"][vc_column_text] In his latest interview at marktforschung.de. Stefan Schönherr, Vice President Brand & Media Experience at eye square, explains how he...

24 May, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52476" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.wissenschaftspreis.org/verleihung/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Presentation of the Science Award 2022 at EuroCIS in Düsseldorf   [/vc_column_text][vc_empty_space height="30"][vc_column_text]The EHI Foundation and GS1 Germany Science Award honor young scientists, chairs and start-ups for excellent scientific,...

19 May, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52490" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/web-seminare/marktforschung/best-of-brand-research-days-tag-1/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] eye square Pitch in Competition Best of Brands Research [/vc_column_text][vc_empty_space height="30"][vc_column_text] Market and brand research tools are like multi-talents, they help to understand how brands can best appeal...

19 May, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52266" img_size="1200x628" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/interviews/marktforschung/ase-study-minddoc-wie-das-nutzungserlebnis-der-mental-health-app-mit-ux-optimiert-werden-kann/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_empty_space height="25"][vc_column_text] Case study MindDoc | Optimizing the user experience in the Mental Health App with UX [/vc_column_text][vc_empty_space height="20"][vc_column_text] With a webinar, Carina de López presents a joint study with...

29 April, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52083" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://play.google.com/store/apps/details?id=net.christianbeier.eyesquarerecorder"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] The new, fast and multifunctional eye square research app [/vc_column_text][vc_empty_space height="25"][vc_empty_space height="20"][vc_column_text] The system0 App+Cloud is eye square's new mobile research power tool for Android to remotely and quickly...

27 April, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51972" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://player.fm/series/the-human-centric-ai-podcast/kantar-diverse-reactions-to-inclusive-advertising"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] eye square and Kantar together in Inclusion and Diversity in Advertising   [/vc_column_text][vc_empty_space height="40"][vc_column_text] Inclusion and diversity is a topic that is becoming more and more prevalent all the time....

20 April, 2022