Christian Göldner, Principal Research Consultant in the Shopper Experience Team at eye square, took over as co-chair of the BVM Berlin-Brandenburg Regional Group alongside Sindy Krambeer in November 2025.

In this role, our market research expert aims to strengthen collaboration among in-house market researchers, agency representatives, and independent consultants in one of Germany’s most dynamic research regions.

Commitment to new perspectives in market research in the Berlin-Brandenburg region

The Professional Association of German Market and Social Researchers (BVM) has over 1,000 members nationwide. The Berlin-Brandenburg regional group is considered particularly diverse: the entire spectrum of the industry is represented, from internationally active full-service providers to highly specialized institutes. Christian Göldner takes over the position from Matthias Wenzel, who led the regional group from 2019 to December 2025.

As part of the eye square team, Christian has focused for years on consumer behavior at the point of sale, both in-store and online. He now aims to bring his practical experience, which combines psychological depth with technological innovation, to his work with the BVM.

How does Christian Göldner view his role? Key topics for regional work in the Berlin-Brandenburg area

Christian has identified three key areas of focus for the BVM regional group’s upcoming work: the responsible use of artificial intelligence, ensuring data quality in light of changes in the panel industry, and further developing the role of market research. In addition to traditional methodological expertise, the latter increasingly encompasses consulting, storytelling, and translating insights into concrete decisions.

Interested in learning more? Check out the interview in German on marktforschung.de about Christian Göldner’s new role at BVM.

Christian Göldner
Principal Research Consultant

eye square