Astrid Aumayer, Author at eye square

Christian Göldner has now taken over as co-head of the BVM’s regional management team for the Berlin-Brandenburg area

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="72184" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation="" link="https://www.eye-square.com/en/eye-square-insights-series/"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_empty_space height="30"][vc_column_text css=""] Commitment to new perspectives in market research in the Berlin-Brandenburg region [/vc_column_text][vc_empty_space height="15"][vc_column_text css=""]Christian Göldner, Principal Research Consultant in...

15 June, 2026

Consumer Psychology: Sports Events and Their Impact on Retail Sales

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="71982" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation="" link="https://www.eye-square.com/en/eye-square-insights-series/"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_empty_space height="30"][vc_column_text css=""] When Football Drives Retail – The Psychology Behind Cash Register Success [/vc_column_text][vc_empty_space height="15"][vc_column_text css=""]The 2026 FIFA World Cup is...

29 May, 2026

New Screenforce Study – Emotional Advertising as an Impact Booster

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="71840" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation="" link="https://www.eye-square.com/en/eye-square-insights-series/"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_column_text css=""] Our latest Study Collaboration with Screenforce Analyzes the Right Use of Emotions in Advertising [/vc_column_text][vc_empty_space height="15"][vc_column_text css=""]Emotions are an underrated...

22 May, 2026

A new mission and a broader vision: eye square User Experience Research is now called User Insights and UX

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20px"][vc_single_image image="71356" img_size="full" css="" qode_css_animation=""][vc_empty_space height="20px"][vc_empty_space height="20px"][vc_empty_space height="20px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30px"][vc_column_text css=""] Interview with Dr. Julia Nitschke and Carina Lehne de López Co-Leads Unit User Insights and UX [/vc_column_text][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width"...

27 March, 2026

Article in absatzwirtschaft: Declining Attention – eye square Media Attention Study Germany

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20px"][vc_single_image image="71280" img_size="full" css="" qode_css_animation=""][vc_empty_space height="20px"][vc_empty_space height="20px"][vc_empty_space height="20px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30px"][vc_column_text css=""] Why Attention Is Becoming a Currency [/vc_column_text][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]In a fragmented media landscape, traditional KPIs...

18 March, 2026

Impulse and Innovation: eye square at the Digital + Conference

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20px"][vc_single_image image="71036" img_size="full" css="" qode_css_animation=""][vc_empty_space height="20px"][vc_empty_space height="20px"][vc_empty_space height="20px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30px"][vc_column_text css=""] The power of digital excellence at the Digital+ Conference: A round of talks on innovative customer marketing with a contribution from...

04 February, 2026

2,3 Seconds of Magic- A Current Attention Analysis by OMD Germany and eye square

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20px"][vc_single_image image="70951" img_size="full" css="" qode_css_animation=""][vc_empty_space height="20px"][vc_empty_space height="20px"][vc_empty_space height="20px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] A recent study by OMD Germany and eye square reveals a significant drop in attention spans for digital advertising. In contrast, TV...

27 January, 2026