Dear Friends,

This year marks a significant change for us: our “User Experience Research” team is now called “User Insights & UX.” For many years, our research has extended beyond product-related topics, allowing us to adopt a more holistic perspective. With User Insights, we aim to help you better understand your target audience and their needs, enabling you to make informed strategic decisions.

Additionally, this month, you can learn about the impact of AI-generated advertising on human experiences. eye square CEO Michael Schießl will delve into this topic in an upcoming insights webinar, continuing our self-hosted series into 2026. He will examine how technology-driven advertising strategies influence consumer behavior, emotional responses, and engagement.

Furthermore, our Shopper Experience experts, Felix Metger and Frederick Alloh, will introduce you to eye square’s Digital Experience Sandbox, an innovative platform designed for FMCG companies to visualize their digital content in a hyper-realistic environment with real buyers, facilitating collaboration and testing.

Lastly, a recent study by OMD Germany and eye square reveals how attention operates in today’s fragmented advertising and media landscape. Despite a notable decline in attention spans for digital ads, there are still promising opportunities for effective advertising.

Happy reading from

your eye square Marketing Team!