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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20px"][vc_single_image image="73525" img_size="full" onclick="custom_link" css="" qode_css_animation="" link="https://www.omd.com/germany/2026/10/01/attention-creator-hype-oder-echte-aufmerksamkeit/"][vc_empty_space height="20px"][vc_empty_space height="20px"][vc_empty_space height="20px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Creator marketing is no longer a niche phenomenon, but rather an integral part of modern communication strategies. In our latest...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="73403" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation="" link="https://www.eye-square.com/en/eye-square-insights-series/"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_column_text css=""] The Future of Marketing and Advertising [/vc_column_text][vc_empty_space height="15"][vc_column_text css=""] October 5–8, 2026 [/vc_column_text][vc_empty_space height="15"][vc_column_text css=""] Once again this year, many professionals from the...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="73219" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation="" link="https://www.eye-square.com/en/eye-square-insights-series/"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_column_text css=""] Come meet us in Cologne at this year's DMEXCO 2026! [/vc_column_text][vc_empty_space height="30"][vc_column_text css=""] From September 23 to 24, 2026, many interested...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="73157" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation="" link="https://fkt.adfc.de/"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_empty_space height="30"][vc_column_text css=""] Since September 1, 2026, the German Cyclists’ Association (ADFC) has been running its 12th Bicycle Climate Test ("Fahrradklima-Test") [/vc_column_text][vc_empty_space...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="73224" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation="" link="url:https%3A%2F%2Fwww.eye-square.com%2Fen%2Feye-square-insights-series%2F|target:_blank"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_column_text]Marvin Vogt is Head of Media Insights at eye square and has been serving international clients in our Brand and...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image onclick="custom_link" image="72603" img_size="full" alignment="center" qode_css_animation="" link="https://www.eye-square.com/en/eye-square-insights-series/" img_link_target="_blank"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_empty_space height="30"][vc_column_text]eye square is proud to announce its participation in the dual industry highlights of the autumn: the HORIZONT Advertising Impact...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="72628" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation="" link="https://essem2026.org/"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_column_text css=""] Improving Consumer Engagement with Portable Eye Tracking [/vc_column_text][vc_empty_space height="15"][vc_column_text css=""] 12th of September | 09:45 am CEST [/vc_column_text][vc_empty_space height="15"][vc_column_text css=""] At this year's...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="72243" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation="" link="https://www.eye-square.com/en/eye-square-insights-series/"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_empty_space height="30"][vc_column_text css=""] Emotions as a Booster for Advertising Impact [/vc_column_text][vc_empty_space height="15"][vc_column_text css=""] As part of the new Screenforce study "Follow the Feelings...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="72184" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation="" link="https://www.eye-square.com/en/eye-square-insights-series/"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_empty_space height="30"][vc_column_text css=""]Christian Göldner, Principal Research Consultant in the Shopper Experience Team at eye square, took over as co-chair of...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="71982" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation="" link="https://www.eye-square.com/en/eye-square-insights-series/"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_empty_space height="30"][vc_column_text css=""] When Football Drives Retail – The Psychology Behind Cash Register Success [/vc_column_text][vc_empty_space height="15"][vc_column_text css=""]The 2026 FIFA World Cup is...