PUMa Plenary 2026

“From Insights to Inspiration for Better Decisions”

This year, the annual PUMa Plenum will once again take place in Cologne. On November 10, 2026, the event will welcome guests to the Hotel Mondial in Cologne, where in-house market researchers from the PUMa network will gather. This year’s theme is: “From Insights to Inspiration to Better Decisions.”

The focus will be on current solutions, methods, and consulting approaches that help companies better prepare for decisions, assess risks, and gain relevant insights.
In addition, the PUMA Plenum is the ideal opportunity to meet innovative providers, exchange ideas in person, and gain insights into new approaches to market research and insights work. The primary focus is on analysis, assessment, and consulting that deliver real added value for business practice.

Are you an in-house market researcher interested in attending the event? Register here!

eye square at the PUMa Plenary 2026

We, too, will be presenting interesting research findings at this year’s PUMa Plenary 2026, together with experts from freenet AG. Join us so you don’t miss our talk!