Dear friends,

In March, we have an exciting highlight for you! For our upcoming self-hosted webinar in the Insights series, we are thrilled to welcome Klaus Stinnertz from OMD Germany. He will not only share the latest findings from a short-term study we conducted together with OMD, but the webinar titled “Attention Works – 2.3 Seconds of Magic!” will also explore how these insights can enhance your communication strategies. You will learn how to achieve maximum impact with the right creatives and channel strategies, especially in an era of declining media attention. The accompanying paper is now available for download in English.

Looking ahead to April, you can join the third part of Philipp Reiter’s webinar series, which focuses on eye-tracking. This session will delve into the appropriate eye-tracking tools for your studies, covering key setups from lab systems to smartphone applications, while discussing their strengths, limitations, and typical use cases.

Jeff Bander will continue the conversation in the Insights webinar series, addressing the gap between subconscious drivers that shape real-world behavior and the importance of understanding this gap for accurate insights, effective marketing, and improved business decisions.

Additionally, you can meet us in Wiesbaden at the succeet event, and if you’re attending the ARF AUDIENCExSCIENCE in New York, we’ll be there too. We have some exciting presentations lined up and look forward to engaging in personal discussions with you about insights, innovation, advertising, and market research.

Enjoy reading!

Your eye square marketing team