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[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="50"][vc_column_text]As a company eye square is devoted to exploring and understanding human experience - in the digital, before and beyond. Under this auspice, we run regular series of interdisciplinary events and workshops, bringing various members of the...

29 November, 2021

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_single_image image="50543" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.smashingmagazine.com/2021/10/eye-tracking-mobile-ux-research/"][vc_empty_space height="50"][vc_column_text] Eye-Tracking in Mobile UX Research: article by Oculid [/vc_column_text][vc_empty_space height="30"][vc_column_text] Thanks to technology, eye-tracking has become more accessible to UX research as it allows researchers to get insights about users’...

23 November, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_single_image image="50479" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation=""][vc_empty_space height="50"][vc_column_text] The Webinar [/vc_column_text][vc_empty_space height="20"][vc_column_text] First impressions count, especially for digital, customer relationships. Michael Schießl sees the first, brief moments in the perception of a...

16 November, 2021

[vc_column][/vc_column][vc_single_image image="50424" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]The last few weeks of autumn signify the start of the busiest and most exciting season of the year! In this newsletter, you'll get to explore the case study "Uncovering successful e-commerce opportunities for in-context eCommerce research", presented by eye...

09 November, 2021

[vc_column][/vc_column][vc_single_image image="50097" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]In our October newsletter, you'll get an event summary of our highlight this year: Memex 2021! In our two recent articles, you can learn about innovation topics in market research and how to succeed with in-store communication. We'd like to...

07 October, 2021

[vc_column][/vc_column][vc_single_image image="49963" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] In many places, one of the best parts about fall is that there is still great weather. If you go out for a walk in Berlin, the parks and forests become breathtaking when leaves begin to change color and fall...

16 September, 2021

[vc_column][/vc_column][vc_single_image image="49963" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] In many places, one of the best parts about fall is that there is still great weather. If you go out for a walk in Berlin, the parks and forests become breathtaking when leaves begin to change color and fall...

09 September, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="49937" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/woche-der-marktforschung/neues-von-der-wdm/einzelansicht/in-der-werbewirkung-liegt-tv-liegt-beinahe-immer-auf-platz-1/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]In a pre-interview for the WDM web seminar, eye square’s Marvin Vogt talked about what makes the "Track the Success" Screenforce study so...

04 June, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="49915" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://advertisingweek.com/why-agencies-must-look-beyond-social-to-the-next-frontier-ecommerce/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Online shopping experienced an unprecedented boost as a result of the COVID-19 pandemic. Adding e-commerce as advertising channel helps marketers to cover the bottom...

04 June, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="48748" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.horizont.net/planung-analyse/nachrichten/online-special-customer-centricity-wie-amazon-die-erwartungen-an-die-user-experience-bestimmt-191572"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]About half of all online purchases are made on Amazon, not only because of the extensive range of products and services, but also...

04 June, 2021