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[vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column width="2/3"][vc_single_image image="50754" img_size="large" qode_css_animation=""][/vc_column][vc_column width="1/3"][vc_empty_space][vc_column_text] This year, we show artworks by our colleague Ivy Lee. These are based on the images of Eva-Maria Buch (*31.1.1921 - †5.8.1943) and Dr. Erich Klausener (*25.1.1885 - †30.6.1934) available online. Ivy first redesigned...

21 December, 2021

[vc_column][/vc_column][vc_single_image image="50736" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://eye-square.activehosted.com/index.php?action=social&c=184&m=343"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Advertising and retail are in flux. The past two years have seen radical changes in nearly every aspect of the shopping experience: the way brands market to customers; the way consumers search for the products they need;...

16 December, 2021

[vc_column][/vc_column][vc_single_image image="50719" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://eye-square.activehosted.com/index.php?action=social&c=184&m=343"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Dear friends, What's your conclusion for the year that has almost passed? How do you want to start the new year and what do you want to achieve? Whether in a private or in a professional context, this...

10 December, 2021

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_single_image image="50697" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/wp-content/uploads/sites/4/2021/12/transfer_article_translation_EN.pdf"][vc_empty_space height="50"][vc_column_text] What makes the difference? Relevant methods in research for advertising impact [/vc_column_text][vc_empty_space height="30"][vc_column_text]How strong can consumers still be stimulated by advertising and being motivated to react or buy? The research...

07 December, 2021

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="50"][vc_column_text]As a company eye square is devoted to exploring and understanding human experience - in the digital, before and beyond. Under this auspice, we run regular series of interdisciplinary events and workshops, bringing various members of the...

29 November, 2021

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_single_image image="50543" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.smashingmagazine.com/2021/10/eye-tracking-mobile-ux-research/"][vc_empty_space height="50"][vc_column_text] Eye-Tracking in Mobile UX Research: article by Oculid [/vc_column_text][vc_empty_space height="30"][vc_column_text] Thanks to technology, eye-tracking has become more accessible to UX research as it allows researchers to get insights about users’...

23 November, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_single_image image="50479" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation=""][vc_empty_space height="50"][vc_column_text] The Webinar [/vc_column_text][vc_empty_space height="20"][vc_column_text] First impressions count, especially for digital, customer relationships. Michael Schießl sees the first, brief moments in the perception of a...

16 November, 2021

[vc_column][/vc_column][vc_single_image image="50424" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]The last few weeks of autumn signify the start of the busiest and most exciting season of the year! In this newsletter, you'll get to explore the case study "Uncovering successful e-commerce opportunities for in-context eCommerce research", presented by eye...

09 November, 2021

[vc_column][/vc_column][vc_single_image image="50097" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]In our October newsletter, you'll get an event summary of our highlight this year: Memex 2021! In our two recent articles, you can learn about innovation topics in market research and how to succeed with in-store communication. We'd like to...

07 October, 2021

[vc_column][/vc_column][vc_single_image image="49963" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] In many places, one of the best parts about fall is that there is still great weather. If you go out for a walk in Berlin, the parks and forests become breathtaking when leaves begin to change color and fall...

16 September, 2021