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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52994" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.horizont.net/medien/nachrichten/neue-seven-one-grundlagenstudie-deshalb-wirkt-bvod-bewegtbildwerbung-besser-als-youtube-200391"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] BVoD moving image advertising works better than Youtube [/vc_column_text][vc_empty_space height="40"][vc_column_text] A recent study by eye square and Pro-Sieben-Sat-1-Seven-One-Media-Marketer-Grundlagenstudie examines the impact of pre-roll ads in different online environments. Video...

24 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52959" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://horizont.dfvcg-events.de/deutscher-medienkongress/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Juni 30-July 01, 2022, Frankfurt am Main Horizont-Kongress Media Congress in Frankfurt [/vc_column_text][vc_empty_space height="20"][vc_column_text] This year, the HORIZONT Congress in Frankfurt will once again take place in a historic setting in...

22 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52912" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/marktforschung/eyetracking-erlebt-gerade-seinen-zweiten-fruehling/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] The Renaissance of Eye-Tracking [/vc_column_text][vc_empty_space height="15"][vc_column_text] With the technical progress in camera technology on mobile devices, a shift is currently taking place from the laboratory into natural study environments [/vc_column_text][vc_empty_space...

16 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="54637" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://sh1.sendinblue.com/af9haf829xpfe.html?t=1652278721"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Dear friends, We're going straight into the summer and its market research events, with many webinars and conferences going on this...

10 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52934" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/web-seminare/marktforschung/eye-square-28062022-1100/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] WEBINAR June 28, 2022 | 11:00 CEST The Key to Advertising Success in Social Media [/vc_column_text][vc_empty_space height="20"][vc_column_text] Instagram, Facebook, TikTok or YouTube are the advertising environment of today and...

02 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52645" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/dossiers/themendossiers/neue-ansaetze-in-der-konsumentenforschung/einzelansicht/werbewirkungsmessung-meets-konsumentenverhalten/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Collecting In-context Behavioral Data–Using Real-World Advertising Impact Measurement for Advertising Contacts [/vc_column_text][vc_empty_space height="20"][vc_column_text] How well advertising works and how effective it is is the central question for the advertising...

01 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52574" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/interview-with-stefan-schoenherr-best-of-brand-research/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] marktforschung.de Interview Brand Identity and Brand Research   [/vc_column_text][vc_empty_space height="30"][vc_column_text] In his latest interview at marktforschung.de. Stefan Schönherr, Vice President Brand & Media Experience at eye square, explains how he...

24 May, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52501" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.digitalgrocerysummit.com/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] June 15, 2022 eCommerce and Retail Conference Digital Grocery Summit in Chicago [/vc_column_text][vc_empty_space height="20"][vc_column_text] The Online & Digital Grocery Summit 2022 connects leading Retailers and CPG brands. This My Digital...

20 May, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52476" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.wissenschaftspreis.org/verleihung/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Presentation of the Science Award 2022 at EuroCIS in Düsseldorf   [/vc_column_text][vc_empty_space height="30"][vc_column_text]The EHI Foundation and GS1 Germany Science Award honor young scientists, chairs and start-ups for excellent scientific,...

19 May, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52490" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/web-seminare/marktforschung/best-of-brand-research-days-tag-1/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] eye square Pitch in Competition Best of Brands Research [/vc_column_text][vc_empty_space height="30"][vc_column_text] Market and brand research tools are like multi-talents, they help to understand how brands can best appeal...

19 May, 2022