The Effie Awards are internationally recognized as an award for marketing effectiveness

Marvin Vogt is Head of Media Insights at eye square and has been serving international clients in our Brand and Media Experience Unit for many years. He is a recognized expert in advertising, campaign effectiveness, and brand communication. He has now been appointed to the jury of the Effie Awards Germany for the second round of judging.

With this nomination, the advertising and marketing industry is honoring him for his expertise in advertising effectiveness, brand communication, and media research. For Marvin Vogt and eye square, this is a significant milestone and a sign of the high regard in which the company and its research are held.

Effie Awards Germany

The Effie Awards are among the most prestigious awards in the marketing and advertising industry. In Germany, they are presented by the Gesamtverband Kommunikationsagenturen e. V. (GWA). They stand for demonstrable marketing effectiveness and recognize campaigns that impress with their creativity and measurable business success.

In the second round of evaluating entries, Marvin Vogt plays a central role on the jury: Together with other experts, he selects the gold, silver, and bronze winners. The evaluation follows a globally standardized framework that covers all aspects of marketing effectiveness—from problem definition and strategy to the measurable impact of the campaign.

About Marvin Vogt 

Marvin is Head of Media Insights at eye square and works in the Brand and Media Experience Unit. As a market and consumer psychologist, he oversees studies on advertising effectiveness, brand perception, and media usage. His focus is on complex, cross-border foundational studies.

Marvin earned his master’s degree in Marketing and Consumer Psychology with honors from the University of Sussex. Prior to that, he studied business psychology in Osnabrück and is a trained banker. He was selected for the “Who’s Who in Market Research – 30 Under 30” list and serves on the jury for the Effie Awards Germany.

In addition to his work as a market researcher, Marvin shares his expertise and passion for empirical market and consumer research as a lecturer.