Marvin works as Head of Media Insights at eye square and has been part of the Brand and Media Experience Unit since 2020. As a market and consumer psychologist, he is the strategic contact for all topics related to media and is responsible for research on advertising impact, brand perception and media usage – ranging from traditional TV formats and streaming to digital platforms and social media. His focus is on complex, cross-country foundation studies.
Marvin completed his master’s degree in Marketing and Consumer Psychology with distinction at the University of Sussex. Prior to that, he studied business psychology in Osnabrück; moreover, he also is a trained banker. He was selected for the ‘Who’s Who of Market Research – 30 around 30’ list by the German industry magazine planung&analyse. He has been a jury member for the Effie Awards Germany since 2026.
In addition to his work as a market researcher, Marvin has been sharing his expertise and passion for empirical market and consumer research as a lecturer for many years: he holds a lecturer position in marketing at the Berlin School of Economics and Law, and is also a member of the advisory board at several universities in Germany.
2026 – Interview with „Rundschau für den Lebensmittelhandel“ on the FIFA world cup
https://rundschau.de/sonstiges/anpfiff-zur-wm-2026/
2026 – Interview with „W&V“ on emotions in advertising
https://www.wuv.de/specials/screenforce-festival-2026/mit-emotionen-wird-werbung-besser-fuer-alle
2025 – Interview with „Markenartikel Magazin“ on trends in video advertising
https://www.markenartikel-magazin.de/_rubric/detail.php?rubric=marke-marketing&nr=85454
2024 – Award: ARF Winning Paper for „Into the Wild“
2023 – Award: ARF Winning Paper for „Mapping the Impact“
2023 – Award: Horizont The Real Impact Award for “Mapping the Impact”
2022 – Interview with „marktforschung.de“ on TV and media usage and conditions
https://www.marktforschung.de/marktforschung/a/manche-moods-durch-streaming-kaum-abgedeckt/
2021 – Award: ARF Winning Paper for „Track the Success“
2021 – Interview with „marktforschung.de“ on media and ad impact differences
audible
Disney
e.on
Procter & Gamble
Screenforce
SevenOne
Unilever
Yahoo
Marvin uses both qualitative and quantitative research approaches for international clients. In addition to a wide range of studies on marketing and advertising campaigns, he has a particular interest in how individuals perceive and experience brands. Another key focus of his work is researching the psychological effects of advertising in the context of various media and media content, for example through genre studies.
Beyond this, he is also active in the field of social and political science research. These projects, which focus on refugee-related engagement and the culture of public debate, have already resulted in several publications, including two books.
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