Marvin works as a Research Consultant in the Brand and Media Experience Unit of eye square. He holds a Master of Science in Marketing and Consumer Psychology with a focus on buying and consumer behavior from the University of Sussex, where he graduated with distinction. Before joining eye square, he successfully established and developed a new medical technology brand in a pharmaceutical company. He also is a trained banker.
In addition to his work as a research consultant, he is a lecturer at Nuertingen Geislingen University, where he teaches empirical research methods. He also holds a lectureship in marketing at the Berlin School of Economics and Law.
Marvin and Florian were responsible for conducting the highly acclaimed “Track the Success” study for Screenforce, one of the most significant and largest home ethnographies in the DACH region in recent years. They extensively investigated how users perceive different media channels (TV, BVOD, YouTube and Facebook) and the advertising shown there, and what implications this has on perception, reaction and impact.
audible
Disney
e.on
Screenforce
SevenOne
Unilever
Union Investment
Yahoo
Marvin Vogt is dedicated to both qualitative and quantitative research questions of internationally operating clients. In addition to various studies on marketing and advertising campaigns, he is particularly interested in the individual perception and experience of brands. Another focus in his work is the more general research of psychological effects on consumer behavior, advertising and media, e.g. through genre studies.
Apart from this, he is also active in the fields of social and political research. His latest projects on refugee engagement and social discussion culture have already resulted in several publications.