AUDIENCExSCIENCE 2026

On March 18–19, 2026, the ARF’s annual AUDIENCExSCIENCE conference brings the industry together in New York to explore how AI, attention science, and evolving media ecosystems are reshaping the way audiences are discovered, measured, and understood.

Through keynote presentations, expert panels, debates, and peer-reviewed research sessions, attendees will explore how the rapidly evolving intersection of AI, marketing, media, and consumer insights is reshaping the way audiences are understood, measured, and engaged.

Meet our eye square experts at AUDIENCExSCIENCE 2026!

Join our team at AUDIENCExSCIENCE 2026 as we take the stage on Wednesday, March 18 with two thought-provoking sessions exploring advertising effectiveness, attention, and the evolving role of AI in marketing science.

Ad Effectiveness Across Broadcast, Social, and Streaming Video

Wednesday, March 18 | 11:40 AM – 12:00 PM
Breakout Session: Attention: Science to Strategy

This session explores how video ads placed within high-quality content environments consistently generate stronger attention and deliver greater advertising impact—across broadcast, social, and streaming platforms.

Gareth Tuck
CSO & Partner

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Lyndsey Albertson
VP Insights & Measurement

NBCU

From Fun to Full-Funnel: The Marketing Power of Gen AI and AR

Wednesday, March 18 | 1:40 PM – 2:00 PM
Breakout Session: AI in Marketing Science

This session examines how Generative AI and Augmented Reality are reshaping advertising performance, while highlighting why trust, transparency, and human creativity remain critical as these technologies scale.

Giulia Manca, Ph.D.
Senior Research Consultant

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Aarti Bhaskaran 
Global Head of Research & Insights,

Snap Inc.

Stefan Schönherr
Executive Vice President & Partner

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